undercutting

简明释义

[ˌʌndərˈkʌtɪŋ][ˌʌndərˈkʌtɪŋ]

n. 低切馏出物

v. 从下部切开(undercut 的 ing 形式)

英英释义

Undercutting refers to the practice of selling goods or services at a lower price than competitors, often with the intention of gaining market share.

undercutting指以低于竞争对手的价格出售商品或服务的做法,通常目的是为了获得市场份额。

In a broader context, undercutting can also mean undermining or weakening someone's position or authority.

在更广泛的背景下,undercutting也可以指削弱或破坏某人的地位或权威。

单词用法

同义词

undermining

削弱

The company's strategy involves undermining competitors' prices.

公司的策略涉及削弱竞争对手的价格。

undervaluing

低估

He is often accused of undervaluing the contributions of his team.

他常常被指责低估团队的贡献。

discounting

折扣

They are discounting their products to attract more customers.

他们正在对产品进行折扣以吸引更多顾客。

bargaining

讨价还价

Bargaining aggressively can lead to undercutting in the market.

激烈的讨价还价可能导致市场上的削价竞争。

反义词

overpricing

高定价

The company decided to use premium pricing to position its product as a luxury item.

公司决定采用溢价定价将其产品定位为奢侈品。

premium pricing

溢价定价

Overpricing can sometimes lead to a decrease in sales if consumers find better deals elsewhere.

高定价有时会导致销售下降,尤其是当消费者在其他地方找到更好的交易时。

例句

1.One video retailer sold the hit movie Titanic for $9.99, undercutting the $19.99 suggested retail price and losing about $6 on each copy sold.

一个影片销售商以9.99美元的价格出售火爆电影泰坦尼克号,该片建议零售价19.99美元,每张亏损6美元。

2.If the players' counts are exactly even, it is still an undercut, but the undercutting player would score only 20 points!

如果双方的分值相等,这仍然算作一个“低分赢”的局面,当这样“低分赢”的玩家只能得到20分!

3.The firm's US President, Chris Weber, outlined a strategy that majors on undercutting rivals on price, and boosting Nokia's retail presence.

诺基亚公司美国公司总裁ChrisWeber概述的战略主要关注于通过价格减少对手,同时还有推动诺基亚的零售业务。

4.No more undercutting yourself and humbly accepting crumbs when you're worth gold.

当你价值黄金的时候,无需妄自菲薄,谦卑地接受面包屑般的报酬。

5.The strikers, evangelical about British workmanship, say it is because the newcomers are undercutting local wages and conditions—a claim both IREM and Total deny.

而罢工者,宣扬英国工人的工作技能,说是因为新来者的工资和工作条件比当地人低——该主张遭到了IREM和道达尔(Total)的否认。

6.Undercutting phenomenon is an important problem in gear transmission.

渐开线齿廓根切现象是齿轮传动中一个重要的问题。

7.Now, with Chinese and Indian workers undercutting them by an order of magnitude, southerners must produce more or starve.

现在随着大量中国和印度廉价劳动力的影响,南方必须加紧努力才不致挨饿。

8.Suppliers must co-ordinate without negotiation on a mutually profitable price, then stop anybody undercutting it.

供应商必须在对双方有利的价格下达成默契的合作,而且任何一方都不可以事先降价。

9.The strategy of undercutting competitors can lead to a price war.

对竞争对手进行削价的策略可能会导致价格战。

10.Many businesses are worried about undercutting from online retailers.

许多企业担心来自在线零售商的削价竞争

11.They risk undercutting their own brand by offering too many discounts.

他们通过提供过多折扣,冒着贬值自己品牌的风险。

12.The new competitor is undercutting our prices, making it difficult to attract customers.

新竞争者正在削弱我们的价格,使我们很难吸引客户。

13.By undercutting the market rates, the company managed to increase its customer base significantly.

通过降低市场价格,这家公司成功地显著增加了客户基础。

作文

In today's competitive market, businesses are constantly looking for ways to gain an edge over their rivals. One common strategy employed is undercutting, which refers to the practice of setting prices lower than competitors to attract customers. This approach can be effective in increasing sales volume and market share, but it also comes with significant risks and ethical considerations. Undercutting can lead to a price war, where companies continuously lower their prices in an attempt to outdo each other. While this may benefit consumers in the short term through lower prices, it can ultimately harm the industry as a whole by reducing profit margins and potentially driving smaller businesses out of the market.For instance, consider the retail sector where large chain stores often engage in undercutting to outcompete local shops. By offering products at significantly lower prices, these chains can attract a larger customer base. However, this practice can lead to the closure of local businesses that cannot sustain such low prices, resulting in a loss of diversity in the marketplace and negatively impacting the community. Moreover, when competition is based solely on price, it can lead to a decline in product quality as companies cut costs to maintain profitability.In addition to economic implications, undercutting raises ethical questions. Companies that engage in this practice may prioritize short-term gains over long-term sustainability. For example, a business that relies on undercutting might sacrifice fair wages for employees or reduce investment in product development to keep prices low. This can create a cycle of poverty and job insecurity, particularly in industries where profit margins are already thin.Furthermore, undercutting can damage relationships between suppliers and retailers. When retailers demand lower prices to compete, suppliers may feel pressured to reduce their prices as well, which can lead to compromised quality or service. This ripple effect can ultimately harm consumers who rely on high-quality products and services.Despite these challenges, some argue that undercutting can stimulate innovation. When companies are forced to lower prices, they may seek new ways to improve efficiency and reduce costs. This drive for innovation can lead to better products and services for consumers. However, it is crucial for businesses to find a balance between competitive pricing and maintaining ethical standards.In conclusion, while undercutting can be an effective strategy for gaining market share, it is essential for businesses to consider the broader implications of this practice. The potential for price wars, loss of quality, and ethical dilemmas should not be overlooked. Companies must strive to create a sustainable business model that prioritizes fair competition and respects the value of their products and employees. As consumers, we should also be mindful of the impact our purchasing decisions have on the market and support businesses that prioritize quality and ethical practices over mere price cuts.

在当今竞争激烈的市场中,企业不断寻找获得竞争优势的方法。一个常用的策略是削价竞争,指的是将价格设定得低于竞争对手以吸引顾客。这种方法在增加销售量和市场份额方面可能有效,但也伴随着重大风险和伦理考量。削价竞争可能导致价格战,即公司不断降低价格以试图超越彼此。虽然这可能在短期内通过降低价格使消费者受益,但最终可能会对整个行业造成伤害,减少利润空间,并可能将小型企业赶出市场。例如,考虑零售行业,大型连锁店通常通过削价竞争来超越当地商店。通过以显著较低的价格提供产品,这些连锁店可以吸引更大的客户群。然而,这种做法可能导致无法维持如此低价格的地方企业的关闭,从而导致市场多样性的丧失,对社区产生负面影响。此外,当竞争仅基于价格时,可能导致产品质量下降,因为公司削减成本以保持盈利能力。除了经济影响外,削价竞争还引发了伦理问题。参与这一做法的公司可能会优先考虑短期收益而非长期可持续性。例如,依赖于削价竞争的企业可能会牺牲员工的公平工资或减少对产品开发的投资,以保持价格低廉。这可能会造成贫困和工作不安全的循环,特别是在利润空间已经很薄的行业中。此外,削价竞争可能会损害供应商与零售商之间的关系。当零售商要求降低价格以进行竞争时,供应商可能会感到被迫降低价格,这可能导致质量或服务的妥协。这种涟漪效应最终可能会伤害依赖高质量产品和服务的消费者。尽管面临这些挑战,一些人认为削价竞争可以刺激创新。当公司被迫降低价格时,它们可能会寻求新的方法来提高效率和降低成本。这种对创新的追求可以为消费者带来更好的产品和服务。然而,企业必须找到在竞争定价和保持伦理标准之间的平衡。总之,虽然削价竞争可以作为获得市场份额的有效策略,但企业必须考虑这一做法的更广泛影响。价格战、质量损失和伦理困境的潜在可能性不应被忽视。公司必须努力创造一种可持续的商业模式,优先考虑公平竞争,尊重产品和员工的价值。作为消费者,我们也应该意识到我们的购买决策对市场的影响,并支持那些优先考虑质量和伦理实践而非单纯降价的企业。