localization

简明释义

英[ˌləʊkəlaɪˈzeɪʃn]美[ˌloʊkələˈzeɪʃn]

n. [计] 定位；局限；地方化

英英释义

单词用法

同义词

反义词

例句

1.The new application localization process.

新的应用程序本地化过程。

2.XML was built to support internationalization and localization.

XML是为了支持国际化和本地化而设计的。

3.Figure 7 depicts the detailed working process of the extend localization pack manager.

图7描述了扩展本地化包管理器的详细工作过程。

4.ITS provides support for such localization notes.

ITS支持这类本地化标注。

5.Figure 5 only includes the localization pack manager's working scope.

图5只包含本地化包管理器的有效范围。

6.Here I use it as the localization pack manager in presentation programs.

这里，我用它作为表示程序中的本地化包管理器。

7.The localization of websites is crucial for businesses looking to expand internationally.

网站的本地化对于希望国际扩展的企业至关重要。

8.The video game industry often invests heavily in localization to ensure their games resonate with international audiences.

视频游戏行业通常在本地化上投入大量资金，以确保他们的游戏能与国际观众产生共鸣。

9.Our marketing strategy includes localization of content to better connect with local consumers.

我们的营销策略包括内容的本地化，以更好地与当地消费者建立联系。

10.The software company focused on the localization of its app to cater to different languages and cultures.

这家软件公司专注于其应用程序的本地化，以适应不同的语言和文化。

11.Effective localization can significantly improve user experience in global markets.

有效的本地化可以显著提升全球市场的用户体验。

作文

In today's globalized world, businesses are constantly seeking ways to reach diverse markets. One effective strategy that has gained prominence is localization. Localization refers to the process of adapting a product or service to meet the language, cultural, and other specific needs of a particular region or group. This practice is essential for companies aiming to establish a strong presence in foreign markets.The importance of localization cannot be overstated. For instance, when a company introduces a new software application in a different country, it must ensure that the user interface is translated accurately into the local language. However, localization goes beyond mere translation. It also involves understanding cultural nuances, such as colors, symbols, and references that may have different meanings in various cultures. A color that symbolizes prosperity in one culture might represent mourning in another, highlighting the need for careful consideration during the localization process.Moreover, localization plays a crucial role in marketing strategies. Companies must tailor their advertising campaigns to resonate with local audiences. For example, a fast-food chain may need to alter its menu items to cater to regional tastes and preferences. In India, for instance, many restaurants offer vegetarian options to accommodate the dietary restrictions of a significant portion of the population. By embracing localization, businesses can connect with consumers on a deeper level, fostering brand loyalty and trust.Another aspect of localization is the adaptation of customer support services. Providing assistance in the local language and understanding regional issues can significantly enhance customer satisfaction. For example, a technology company that offers support in multiple languages can help users troubleshoot problems more effectively, leading to a better overall experience. This is particularly important in industries where technical jargon is prevalent, as clear communication can prevent misunderstandings and frustration.Furthermore, successful localization can provide a competitive edge. Companies that invest in localization are often viewed more favorably by consumers, as they demonstrate a commitment to understanding and respecting local cultures. This can differentiate them from competitors who may take a more generic approach to their products and services.However, achieving effective localization requires careful planning and resources. Businesses must conduct thorough market research to identify the specific needs and preferences of their target audience. Additionally, they may need to collaborate with local experts who can provide insights into cultural sensitivities and expectations. This investment in localization can ultimately lead to higher sales and improved brand reputation.In conclusion, localization is a vital component of any global business strategy. By adapting products, services, and marketing efforts to fit the unique characteristics of local markets, companies can enhance customer satisfaction, build brand loyalty, and achieve greater success. As the world continues to shrink due to technological advancements and increased connectivity, the importance of localization will only continue to grow. Embracing this concept will allow businesses to thrive in an increasingly competitive landscape.

在当今全球化的世界中，企业不断寻求方法以进入多样化市场。一种有效的策略是本地化。本地化指的是将产品或服务调整以满足特定地区或群体的语言、文化和其他特定需求的过程。这一做法对于希望在外国市场建立强大存在感的公司至关重要。本地化的重要性不容小觑。例如，当一家公司在不同国家推出新的软件应用程序时，必须确保用户界面准确翻译成当地语言。然而，本地化不仅仅是简单的翻译。它还涉及理解文化细微差别，例如颜色、符号和可能在不同文化中具有不同含义的参考。某种在一种文化中象征繁荣的颜色，在另一种文化中可能代表哀悼，这突显了在本地化过程中需要仔细考虑的必要性。此外，本地化在营销策略中也发挥着关键作用。公司必须调整其广告活动，以与当地受众产生共鸣。例如，一家快餐连锁店可能需要改变其菜单项目，以迎合区域口味和偏好。在印度，例如，许多餐厅提供素食选项，以满足大量人群的饮食限制。通过采用本地化，企业可以更深入地与消费者建立联系，从而培养品牌忠诚度和信任。本地化的另一个方面是客户支持服务的适应。提供当地语言的帮助并理解地区问题可以显著提升客户满意度。例如，一家提供多种语言支持的科技公司可以帮助用户更有效地解决问题，从而改善整体体验。这在技术术语普遍存在的行业中特别重要，因为清晰的沟通可以防止误解和挫败感。此外，成功的本地化可以提供竞争优势。投资于本地化的公司通常被消费者视为更具吸引力，因为他们展现出理解和尊重当地文化的承诺。这可以使他们与采取更通用产品和服务方法的竞争对手区分开来。然而，实现有效的本地化需要仔细规划和资源。企业必须进行彻底的市场研究，以识别目标受众的具体需求和偏好。此外，他们可能需要与当地专家合作，以提供有关文化敏感性和期望的见解。这种对本地化的投资最终可以导致更高的销售额和改善的品牌声誉。总之，本地化是任何全球商业战略的重要组成部分。通过调整产品、服务和营销工作以适应当地市场的独特特征，公司可以提升客户满意度，建立品牌忠诚度，并实现更大的成功。随着技术进步和连接性增强，世界继续缩小，本地化的重要性只会继续增长。接受这一概念将使企业在日益竞争激烈的环境中蓬勃发展。