underselling

简明释义

英[ˌʌndəˈsɛlɪŋ]美[ˌʌndərˈsɛlɪŋ]

vt. 低价销售；以低于……的价格出售（undersell 的现在分词）

adj. 低价销售的

英英释义

单词用法

同义词

反义词

例句

1.Each year it has become harder for family farms to compete with industrial scale agriculture - heavily subsidized by the government - underselling them at every turn.

每一年，家族农场在与工业规模的农业企业的竞争中都显得愈发艰难。这些企业享有大量的国家补助，并通过各种渠道价格与家族农场竞争。

2.Sprain, but it was quickly changed to an avulsion fracture, a diagnosis that turned out to be underselling the extent of the injury.

直接的判断是扭伤，但是很快诊断为撕裂性骨折，之前的结论明显低估了受伤的程度。

3.For fearing assets devaluation, some proprietors with several apartments on hand will join in underselling their houses.

对于担心资产贬值，一方面与一些公寓部分业主将参加在贱卖自己的房子。

4.Each year it has become harder for family farms to compete with industrial scale agriculture - heavily subsidized by the government - underselling them at every turn.

每一年，家族农场在与工业规模的农业企业的竞争中都显得愈发艰难。这些企业享有大量的国家补助，并通过各种渠道价格与家族农场竞争。

5.By underselling their services, they are missing out on potential high-paying clients.

通过低估他们的服务，他们错过了潜在的高薪客户。

6.The marketing team is concerned that underselling the campaign will lead to poor engagement.

市场营销团队担心低估该活动会导致参与度差。

7.The restaurant has been underselling its gourmet dishes, leading to lower sales than expected.

这家餐厅一直在低估其美食菜肴，导致销售额低于预期。

8.The company is underselling its new product by not highlighting its unique features.

这家公司通过不突出其独特功能而在低估新产品的价值。

9.He tends to undersell his achievements during job interviews, which might hurt his chances.

他在面试中倾向于低估自己的成就，这可能会影响他的机会。

作文

In the world of business, competition is fierce, and companies are constantly looking for ways to stand out. One strategy that has gained traction in recent years is underselling, which refers to the practice of pricing products or services lower than competitors. While this approach can attract customers and increase market share, it also comes with its own set of challenges and implications.To understand the concept of underselling, we must first look at the dynamics of pricing in a competitive market. When a company decides to undersell, it typically aims to entice price-sensitive consumers who may be swayed by lower costs. This tactic can lead to an initial influx of customers and boost sales figures. For instance, a new restaurant might offer meals at a significantly lower price than established local eateries to draw in patrons. In such cases, underselling can be an effective way to build a customer base quickly.However, underselling is not without its risks. One major concern is the potential impact on profit margins. By setting prices too low, a business may struggle to cover its operational costs, leading to financial instability. For example, if a clothing store undersells its merchandise, it may find itself unable to pay suppliers or invest in marketing efforts. Thus, while attracting customers may be easier, sustaining profitability becomes a significant challenge.Moreover, underselling can create a perception of lower quality among consumers. If a product is priced significantly lower than its competitors, customers may question its value or effectiveness. This stigma can be detrimental, especially for brands that aspire to position themselves as premium or high-quality options. For instance, a skincare brand that consistently undersells its products may struggle to gain the trust of consumers who associate higher prices with better quality.In addition to these concerns, underselling can lead to a price war among competitors. When one company lowers its prices, others may feel pressured to follow suit to remain competitive. This can create a vicious cycle where businesses continuously cut prices, ultimately eroding profit margins across the industry. Such scenarios can be particularly harmful in markets with thin margins, where even slight reductions in price can lead to significant losses.Despite these challenges, there are instances where underselling can be a strategic move. For example, during economic downturns, consumers often become more price-conscious, making underselling a viable tactic for survival. Additionally, startups or small businesses may use underselling as a way to enter saturated markets and carve out a niche for themselves. By offering lower prices initially, they can establish brand loyalty before gradually increasing prices once they have secured a loyal customer base.In conclusion, underselling is a complex strategy that can yield both benefits and drawbacks. While it may attract customers and facilitate market entry, it also poses risks to profitability and brand perception. Businesses must carefully consider their pricing strategies and the potential consequences of underselling before implementing such tactics. Ultimately, success in the marketplace requires a balance between competitive pricing and maintaining a sustainable business model.

在商业世界中，竞争异常激烈，公司不断寻找脱颖而出的方式。近年来，一种策略逐渐受到关注，那就是underselling，即以低于竞争对手的价格定价产品或服务的做法。虽然这种方法可以吸引顾客并增加市场份额，但它也带来了自身的一系列挑战和影响。要理解underselling的概念，我们必须首先看一下竞争市场中定价的动态。当一家公司决定undersell时，它通常旨在吸引那些对价格敏感的消费者，这些消费者可能会被更低的成本所吸引。这种策略可以导致客户的初步涌入并提升销售数字。例如，一家新餐厅可能会以远低于当地成熟餐饮店的价格提供餐食，以吸引顾客。在这种情况下，underselling可以作为快速建立客户基础的有效方式。然而，underselling并非没有风险。一个主要问题是对利润率的潜在影响。通过将价格设定得过低，企业可能难以覆盖其运营成本，从而导致财务不稳定。例如，如果一家服装店undersells其商品，可能会发现自己无法支付供应商或投资于营销活动。因此，尽管吸引顾客可能更容易，但维持盈利能力却成为一个重大挑战。此外，underselling可能会在消费者中产生较低质量的认知。如果一种产品的价格明显低于竞争对手，顾客可能会质疑其价值或有效性。这种污名化可能是有害的，特别是对于那些希望将自己定位为高端或高质量选项的品牌。例如，持续underselling其产品的护肤品牌，可能会在获得消费者信任方面面临困难，因为消费者通常将较高的价格与更好的质量联系在一起。除了这些担忧之外，underselling还可能导致竞争对手之间的价格战。当一家公司降低价格时，其他公司可能会感到压力，跟进以保持竞争力。这可能会造成一个恶性循环，企业不断降低价格，最终侵蚀整个行业的利润率。这种情况在利润微薄的市场中尤为有害，因为即使是微小的价格降低也可能导致显著的损失。尽管面临这些挑战，但在某些情况下，underselling可能是一种战略举措。例如，在经济衰退期间，消费者往往变得更加关注价格，使得underselling成为生存的可行策略。此外，初创企业或小型企业可能会利用underselling作为进入饱和市场并为自己开辟利基市场的一种方式。通过最初提供较低的价格，他们可以建立品牌忠诚度，然后在确保了忠实客户基础后逐步提高价格。总之，underselling是一种复杂的策略，既可以带来好处，也可以带来缺点。虽然它可能吸引顾客并促进市场进入，但它也对盈利能力和品牌认知构成风险。企业必须仔细考虑其定价策略及其潜在后果，尤其是在实施underselling这样的策略之前。最终，市场成功需要在竞争定价和维持可持续商业模式之间找到平衡。