sunk cost

简明释义

沉没成本

英英释义

例句

1.He kept playing the game because he had already spent hours on it, which is a classic case of sunk cost 沉没成本 fallacy.

他继续玩这个游戏，因为他已经在上面花了几个小时，这就是经典的沉没成本谬论。

2.The sunk cost 沉没成本 of the renovations should not affect your choice to sell the house now.

翻修的沉没成本不应该影响你现在卖房子的选择。

3.Don't let the sunk cost 沉没成本 of your old car influence your decision to buy a new one.

不要让你旧车的沉没成本影响你购买新车的决定。

4.Investors often struggle with sunk costs 沉没成本 when deciding whether to continue funding a failing startup.

投资者在决定是否继续资助一家失败的初创公司时常常会挣扎于沉没成本。

5.She realized that the money spent on the project was a sunk cost 沉没成本 and decided to cut her losses.

她意识到在这个项目上花的钱是一个沉没成本，决定止损。

作文

In the realm of economics and decision-making, the term sunk cost refers to a cost that has already been incurred and cannot be recovered. This concept is crucial for individuals and businesses alike as it influences how we make choices in various scenarios. Understanding sunk cost can help us avoid falling into the trap of irrational decision-making based on past investments rather than future benefits.Consider a simple example: imagine you have purchased a non-refundable ticket to a concert for $100. On the day of the concert, you feel unwell and would rather stay home. However, you might convince yourself to go simply because you do not want to waste the money spent on the ticket. In this case, the $100 is a sunk cost—it is money you cannot get back regardless of your decision. The rational choice would be to prioritize your health and skip the concert, focusing instead on the potential enjoyment you could have in the future when you are feeling better.Businesses often face similar dilemmas involving sunk costs. For instance, a company may invest millions in a project that is failing. Instead of cutting their losses and reallocating resources to more promising ventures, they might continue pouring money into the failing project simply because they have already invested so much. This behavior is known as the sunk cost fallacy, where decision-makers allow past costs to dictate current choices, leading to further losses.The sunk cost principle is essential in various fields, including finance, management, and personal life. In finance, investors must recognize when to sell off stocks that are underperforming rather than holding onto them in hopes of recouping their initial investment. In management, effective leaders must be willing to abandon projects that are no longer viable, despite the resources already committed.In personal life, understanding sunk costs can lead to healthier relationships and better life choices. For instance, if someone has invested years in a relationship that is no longer fulfilling, acknowledging the sunk cost of time spent can provide clarity. Rather than staying in a situation due to past emotional investment, individuals can focus on what will bring them happiness moving forward.To effectively manage sunk costs, one must cultivate a mindset that prioritizes future outcomes over past expenditures. This involves recognizing the emotional attachment we often have to our investments, whether they are monetary, emotional, or temporal. By consciously separating our past decisions from our current choices, we can make more rational and beneficial decisions.In conclusion, the concept of sunk cost plays a significant role in our decision-making processes. Whether in business or personal life, understanding this principle can help us avoid the pitfalls of the sunk cost fallacy, allowing us to make choices that are more aligned with our future goals. By learning to let go of irrecoverable investments, we can pave the way for better opportunities and a more fulfilling life.

在经济学和决策制定的领域中，术语沉没成本指的是已经发生且无法收回的成本。这个概念对个人和企业来说都至关重要，因为它会影响我们在各种情境下的选择。理解沉没成本可以帮助我们避免陷入基于过去投资而不是未来收益的非理性决策陷阱。考虑一个简单的例子：假设你购买了一张价值100美元的不可退款的音乐会门票。在音乐会当天，你感到不适，更愿意待在家里。然而，你可能会说服自己去参加，因为你不想浪费已经花的钱。在这种情况下，100美元就是沉没成本——无论你做出什么决定，这笔钱都是无法收回的。理智的选择是优先考虑你的健康，跳过音乐会，而不是关注未来当你感觉更好时可能获得的乐趣。企业常常面临类似涉及沉没成本的困境。例如，一家公司可能在一个失败的项目上投入了数百万。如果不及时止损并将资源重新分配到更有前景的项目上，他们可能会继续向失败的项目投入更多资金，仅仅因为他们已经投入了那么多。这种行为被称为沉没成本谬误，决策者让过去的成本支配当前的选择，从而导致进一步的损失。沉没成本原则在金融、管理和个人生活等多个领域至关重要。在金融领域，投资者必须认识到何时出售表现不佳的股票，而不是抱着希望回收初始投资的心态。管理层则需要有效领导，愿意放弃那些不再可行的项目，尽管已经投入了资源。在个人生活中，理解沉没成本可以导致更健康的人际关系和更好的生活选择。例如，如果某人已经在一段不再令人满足的关系中投入了多年，承认时间的沉没成本可以提供清晰的思路。与其因为过去的情感投资而留在一个状况中，不如专注于未来能带来幸福的事情。为了有效管理沉没成本，人们必须培养一种优先考虑未来结果而非过去支出的心态。这涉及到认识到我们通常对投资所产生的情感依恋，无论是金钱、情感还是时间。通过有意识地将我们的过去决策与当前选择分开，我们可以做出更理性、更有益的决策。总之，沉没成本的概念在我们的决策过程中扮演着重要角色。无论是在商业还是个人生活中，理解这一原则可以帮助我们避免沉没成本谬误的陷阱，使我们能够做出更符合未来目标的选择。通过学习放下无法收回的投资，我们可以为更好的机会和更充实的生活铺平道路。