share of market
简明释义
市场份额
英英释义
Share of market refers to the portion or percentage of total sales in a market that is attributed to a particular company or product. | 市场份额指的是某个公司或产品在市场中所占的总销售额的部分或百分比。 |
例句
1.The merger is expected to significantly boost the share of market for both companies.
此次合并预计将显著提升两家公司的市场份额。
2.Our goal this year is to improve our share of market in the tech industry.
我们今年的目标是提升在科技行业的市场份额。
3.Competitors are constantly trying to steal each other's share of market.
竞争对手们不断试图抢占彼此的市场份额。
4.The company increased its share of market by launching a new advertising campaign.
通过推出新的广告活动,公司增加了其市场份额。
5.To gain a larger share of market, the brand decided to lower its prices.
为了获得更大的市场份额,该品牌决定降低价格。
作文
In today's highly competitive business environment, understanding the concept of share of market is crucial for any company aiming to succeed. The term share of market refers to the percentage of an industry or market's total sales that is earned by a particular company over a specified time period. It provides insights into how well a company is performing relative to its competitors, and it can be a strong indicator of market dominance or growth potential.To illustrate, consider a smartphone manufacturer that sells 10 million units in a year, while the total sales of all smartphone manufacturers amount to 100 million units. In this case, the company's share of market would be 10%. This figure reveals not just the company's performance, but also its position in the marketplace. A higher share of market often correlates with greater brand recognition, customer loyalty, and pricing power, which can lead to increased profitability.Moreover, tracking share of market over time can provide valuable insights into market trends and consumer preferences. For example, if a company's share of market is steadily increasing, it may indicate that the company is successfully attracting new customers or outperforming its rivals. Conversely, a declining share of market could signal problems such as declining product quality, ineffective marketing strategies, or stronger competition.Companies often employ various strategies to increase their share of market. These strategies may include enhancing product features, improving customer service, adjusting pricing strategies, or expanding distribution channels. For instance, a company might launch a marketing campaign aimed at highlighting the unique features of its products, thereby attracting more consumers and increasing its share of market.Additionally, mergers and acquisitions are common methods for companies to boost their share of market. By merging with or acquiring a competitor, a company can quickly increase its sales volume and customer base, leading to a larger share of market. However, these strategies must be approached with caution, as they can also lead to challenges such as integrating different corporate cultures and managing increased operational complexities.In conclusion, the share of market is a vital metric for assessing a company's performance in relation to its competitors. It not only reflects current success but also indicates future growth opportunities. Understanding and effectively managing one's share of market can lead to sustained competitive advantages and long-term success in the marketplace. Therefore, businesses must continuously analyze their share of market and adapt their strategies accordingly to thrive in an ever-changing business landscape.
在当今竞争激烈的商业环境中,理解“市场份额”这一概念对任何希望成功的公司来说都是至关重要的。“市场份额”一词指的是特定公司在指定时间内所获得的行业或市场总销售额的百分比。它提供了有关公司相对于竞争对手表现的洞察,并且可以是市场主导地位或增长潜力的强有力指标。例如,考虑一家智能手机制造商在一年中销售了1000万部,而所有智能手机制造商的总销售额为1亿部。在这种情况下,该公司的“市场份额”将为10%。这个数字不仅揭示了公司的表现,也显示了其在市场中的位置。更高的“市场份额”通常与更大的品牌认知度、客户忠诚度和定价能力相关,这可能导致盈利能力的提高。此外,随着时间的推移跟踪“市场份额”可以提供有关市场趋势和消费者偏好的宝贵见解。例如,如果一家公司的“市场份额”稳步增加,这可能表明该公司成功吸引了新客户或超越了竞争对手。相反,下降的“市场份额”可能表明存在问题,例如产品质量下降、营销策略无效或竞争加剧。公司通常采用各种策略来增加其“市场份额”。这些策略可能包括增强产品功能、改善客户服务、调整定价策略或扩展分销渠道。例如,一家公司可能会推出一项营销活动,旨在突出其产品的独特功能,从而吸引更多消费者并增加其“市场份额”。此外,合并和收购是公司提升其“市场份额”的常见方法。通过与竞争对手合并或收购,公司可以迅速增加销售量和客户基础,从而获得更大的“市场份额”。然而,这些策略必须谨慎处理,因为它们也可能导致诸如整合不同企业文化和管理增加的运营复杂性等挑战。总之,“市场份额”是评估公司相对于竞争对手表现的重要指标。它不仅反映当前的成功,还表明未来的增长机会。理解和有效管理自身的“市场份额”可以带来持续的竞争优势和长期的市场成功。因此,企业必须不断分析其“市场份额”并相应调整其策略,以在不断变化的商业环境中蓬勃发展。
相关单词