sell at a price lower than the purchasing price

简明释义

倒挂销售

英英释义

例句

1.The seller was forced to sell at a price lower than the purchasing price because of a sudden market crash.

由于市场突然崩溃，卖家被迫以低于采购价格的价格出售。

2.The store had to sell at a price lower than the purchasing price to clear out old inventory.

商店不得不以低于采购价格的价格出售以清理旧库存。

3.Due to heavy competition, many retailers sell at a price lower than the purchasing price to attract customers.

由于竞争激烈，许多零售商以低于采购价格的价格出售以吸引顾客。

4.To make room for new stock, the retailer will sell at a price lower than the purchasing price during the clearance sale.

为了为新库存腾出空间，零售商将在清仓销售中以低于采购价格的价格出售。

5.In order to recover some costs, the company decided to sell at a price lower than the purchasing price for their outdated products.

为了回收一些成本，公司决定以低于采购价格的价格出售过时的产品。

作文

In the world of business, pricing strategies play a crucial role in determining the success of a product. One common scenario that businesses may face is when they need to sell at a price lower than the purchasing price, which means that the selling price is less than the cost incurred to acquire the product. This situation can arise due to various reasons, such as market competition, overstocking, or even economic downturns. Understanding the implications of this pricing strategy is essential for any entrepreneur or business owner.When a company decides to sell at a price lower than the purchasing price, it often does so to clear out inventory quickly. For instance, if a retailer has an excess of seasonal items that are not selling well, they may choose to reduce the prices significantly to attract customers. While this might lead to immediate losses, it can also free up cash flow and make room for new products. In this case, the long-term benefits may outweigh the short-term financial hit.Another reason for adopting this pricing strategy could be fierce competition in the market. If competitors are offering similar products at lower prices, a business may feel pressured to follow suit. By choosing to sell at a price lower than the purchasing price, they aim to maintain their market share and avoid losing customers to rivals. However, this approach can be risky; if not managed carefully, it may lead to a price war that harms all players in the industry.Moreover, economic conditions can also drive businesses to sell at a price lower than the purchasing price. During a recession, consumers tend to tighten their budgets and prioritize essential goods over luxury items. As a result, businesses may have no choice but to lower their prices to stimulate sales. While this tactic can help sustain operations during tough times, it is vital for companies to analyze their financial health to ensure they do not compromise their viability in the long run.Despite the challenges associated with this pricing strategy, there are potential benefits to consider. For one, selling products at a loss can attract new customers who may not have previously considered the brand. Once these customers experience the products, they might become loyal patrons, leading to future sales at regular prices. Additionally, businesses can leverage the situation to enhance their marketing efforts, emphasizing the value and quality of their products even when priced lower than usual.In conclusion, the decision to sell at a price lower than the purchasing price is not one to be taken lightly. It requires a careful assessment of the market landscape, competition, and overall business strategy. While it can serve as a short-term solution to clear inventory or respond to economic pressures, it is crucial for businesses to ensure that they do not undermine their profitability in the long run. Ultimately, understanding the nuances of pricing strategies can empower entrepreneurs to make informed decisions that will foster growth and sustainability in their ventures.

在商业世界中，定价策略在决定产品成功与否方面起着至关重要的作用。企业可能面临的一种常见情况是需要以低于购买价格的价格出售，这意味着销售价格低于获得产品所花费的成本。这种情况可能由于多种原因而发生，例如市场竞争、库存过剩，甚至经济衰退。理解这种定价策略的影响对任何创业者或企业主来说都是至关重要的。当一家公司决定以低于购买价格的价格出售时，通常是为了迅速清理库存。例如，如果零售商有大量季节性商品没有销售良好，他们可能会选择大幅降低价格以吸引顾客。虽然这可能导致短期损失，但它也可以释放现金流，并为新产品腾出空间。在这种情况下，长期利益可能超过短期财务损失。采用这种定价策略的另一个原因可能是市场上的激烈竞争。如果竞争对手以较低的价格提供类似产品，企业可能会感受到压力，迫使其跟随潮流。通过选择以低于购买价格的价格出售，他们旨在维持市场份额，避免客户流失到竞争对手。然而，这种方法可能存在风险；如果管理不当，可能会导致价格战，损害行业内所有参与者。此外，经济条件也可能驱动企业以低于购买价格的价格出售。在经济衰退期间，消费者往往会收紧预算，将重点放在必需品而非奢侈品上。因此，企业可能别无选择，只能降低价格以刺激销售。虽然这种策略可以在困难时期帮助维持运营，但企业必须分析其财务健康状况，以确保他们不会在长期内损害其生存能力。尽管与这种定价策略相关的挑战，但仍然有潜在的好处值得考虑。首先，以亏损出售产品可以吸引新客户，他们可能之前并未考虑该品牌。一旦这些客户体验了产品，他们可能会成为忠实客户，导致未来以正常价格的销售。此外，企业可以利用这种情况增强其营销工作，强调即使在价格降低时产品的价值和质量。总之，决定以低于购买价格的价格出售并不是轻易做出的决定。它需要对市场环境、竞争和整体商业策略进行仔细评估。虽然它可以作为清理库存或应对经济压力的短期解决方案，但企业必须确保他们不会在长期内削弱盈利能力。最终，理解定价策略的细微差别可以使企业家做出明智的决策，从而促进其业务的增长和可持续发展。