national brand

简明释义

国家名牌

英英释义

例句

1.The national brand has a strong reputation for quality and reliability.

该国家品牌在质量和可靠性方面享有良好的声誉。

2.As a national brand, Nike invests heavily in advertising and sponsorships.

作为一个国家品牌，耐克在广告和赞助方面投入巨资。

3.Coca-Cola is a well-known national brand that is recognized worldwide.

可口可乐是一个知名的国家品牌，在全球范围内都受到认可。

4.Many consumers prefer to buy national brands over generic products.

许多消费者更喜欢购买国家品牌而不是普通产品。

5.The marketing campaign focused on promoting the national brand to boost sales.

这次营销活动专注于推广该国家品牌以提升销售额。

作文

In today's globalized world, the concept of a national brand (国家品牌) has gained significant importance. A national brand refers to the perception and reputation of a country in the eyes of the international community, often influenced by its products, services, culture, and values. This notion goes beyond mere economic indicators; it encapsulates the essence of a nation's identity and how it is perceived globally.The significance of a national brand can be observed in various aspects of life. For instance, countries with strong national brands tend to attract more tourists, foreign investments, and skilled professionals. A positive image can enhance a country's competitiveness in the global market, making it easier for local businesses to expand internationally. Countries like Japan, Germany, and the United States have effectively built their national brands, often associated with quality, innovation, and reliability.One of the key elements contributing to a successful national brand is the quality of its products and services. For example, when people think of Swiss watches, they associate them with precision and luxury. Similarly, Italian fashion brands are synonymous with style and elegance. These associations help solidify a country’s national brand, making it recognizable and respected worldwide.Moreover, a national brand is also shaped by cultural exports such as music, film, art, and cuisine. The global popularity of K-pop has significantly enhanced South Korea's national brand, showcasing its vibrant culture and innovation. Likewise, Hollywood films have played a crucial role in establishing the United States as a leader in entertainment, further reinforcing its national brand.However, building a strong national brand is not without challenges. Countries must navigate issues such as political instability, negative media portrayals, and economic downturns, which can tarnish their image. For instance, if a country faces a crisis or scandal, its national brand may suffer, leading to decreased tourism and investment. Therefore, it is essential for nations to actively manage their national brands through strategic communication and public relations efforts.In addition to external perceptions, a strong national brand can foster national pride among citizens. When people feel proud of their country’s reputation, it can lead to increased support for local businesses and initiatives. This sense of belonging and pride can motivate individuals to contribute positively to their communities, enhancing the overall image of the nation.In conclusion, the concept of a national brand (国家品牌) encompasses the collective perception of a nation and plays a vital role in shaping its identity on the global stage. By focusing on quality, cultural exports, and effective management, countries can enhance their national brands and reap the benefits of increased tourism, investment, and national pride. As globalization continues to connect us all, understanding and nurturing a national brand will be essential for countries seeking to thrive in the competitive global landscape.

在当今全球化的世界中，‘国家品牌’这一概念变得越来越重要。‘国家品牌’指的是一个国家在国际社会眼中的认知和声誉，通常受到其产品、服务、文化和价值观的影响。这一概念不仅仅限于经济指标，它还涵盖了一个国家的身份本质以及它在全球的形象。‘国家品牌’的重要性可以在生活的各个方面观察到。例如，拥有强大‘国家品牌’的国家往往能吸引更多的游客、外资和技术人才。积极的形象可以增强一个国家在全球市场的竞争力，使当地企业更容易向国际扩展。像日本、德国和美国这样的国家有效地建立了他们的‘国家品牌’，通常与质量、创新和可靠性相关联。促成成功‘国家品牌’的关键因素之一是其产品和服务的质量。例如，当人们想到瑞士手表时，他们会将其与精确和奢华联系在一起。同样，意大利的时尚品牌则是风格和优雅的代名词。这些联想有助于巩固一个国家的‘国家品牌’，使其在全球范围内可识别且受尊重。此外，‘国家品牌’也受到音乐、电影、艺术和美食等文化输出的影响。K-pop的全球流行显著提升了韩国的‘国家品牌’，展示了其充满活力的文化和创新能力。同样，好莱坞电影在确立美国作为娱乐领导者方面发挥了关键作用，进一步增强了其‘国家品牌’。然而，建立强大的‘国家品牌’并非没有挑战。国家必须应对政治不稳定、负面媒体报道和经济衰退等问题，这些都可能损害其形象。例如，如果一个国家面临危机或丑闻，其‘国家品牌’可能会受到影响，导致旅游和投资的减少。因此，各国必须通过战略沟通和公关努力积极管理其‘国家品牌’。除了外部认知外，强大的‘国家品牌’还可以在公民中培养民族自豪感。当人们为自己国家的声誉感到自豪时，这可能会导致对当地企业和倡议的支持增加。这种归属感和自豪感可以激励个人积极为社区做出贡献，从而提升国家整体形象。总之，‘国家品牌’（国家品牌）这一概念涵盖了一个国家的集体认知，并在塑造其全球舞台上的身份方面发挥着至关重要的作用。通过关注质量、文化输出和有效管理，各国可以增强其‘国家品牌’并获得更多旅游、投资和民族自豪感的好处。随着全球化继续将我们联系在一起，理解和培育‘国家品牌’将对寻求在竞争激烈的全球环境中蓬勃发展的国家至关重要。