multi-level marketing

简明释义

传销

英英释义

A marketing strategy in which salespersons earn income through direct sales of products and services, as well as by recruiting new salespeople into the business, creating multiple levels of compensation.

一种营销策略,销售人员通过直接销售产品和服务以及招募新销售人员进入业务来赚取收入,从而形成多层次的补偿结构。

例句

1.Her success in multi-level marketing allowed her to quit her day job.

她在多层次营销中的成功使她得以辞去日常工作。

2.She joined a multi-level marketing scheme that promised high returns on her investment.

她加入了一个承诺高回报的多层次营销计划。

3.Critics argue that multi-level marketing can be a pyramid scheme in disguise.

批评者认为多层次营销可能是伪装的金字塔骗局。

4.Many companies utilize multi-level marketing to expand their sales force quickly.

许多公司利用多层次营销快速扩展他们的销售队伍。

5.In multi-level marketing, commissions are earned not just from personal sales but also from the sales of recruits.

多层次营销中,佣金不仅来自个人销售,还来自招募的销售。

作文

In recent years, the term multi-level marketing has gained significant attention in the business world. This marketing strategy involves a pyramid-shaped commission structure where individuals earn income not only from their own sales but also from the sales made by the people they recruit into the business. Essentially, it creates a network of salespeople who work together to promote and sell products or services. Understanding the intricacies of multi-level marketing is crucial for anyone considering joining such a venture or simply wanting to learn more about modern business practices.The concept of multi-level marketing can be appealing because it promises the potential for high earnings with relatively low initial investment. Participants often start by purchasing a starter kit that includes products to sell, marketing materials, and training resources. This low barrier to entry can attract many individuals looking for supplemental income or those seeking a full-time opportunity. However, it's essential to approach these opportunities with caution.One of the main advantages of multi-level marketing is the flexibility it offers. Many participants enjoy the ability to set their own schedules and work from home, making it an attractive option for stay-at-home parents or those with other commitments. Additionally, the social aspect of multi-level marketing can be appealing, as participants often build strong relationships with their teams and customers.However, there are significant drawbacks to consider as well. The structure of multi-level marketing can lead to a situation where only a small percentage of participants make substantial profits, while the majority earn little to nothing. This is often due to the saturation of the market, where too many people are selling the same products, making it difficult to stand out. Furthermore, some multi-level marketing companies have been criticized for operating like pyramid schemes, which are illegal in many countries. In a pyramid scheme, profits are primarily generated from recruitment rather than product sales, leading to inevitable financial losses for most participants.To navigate the world of multi-level marketing, it is essential to conduct thorough research before joining any program. Prospective participants should investigate the company's reputation, product viability, and compensation structure. Reading reviews and testimonials from current and former members can provide valuable insights into what one can realistically expect from the venture.Moreover, understanding the legal implications of multi-level marketing is vital. In many jurisdictions, there are regulations in place to protect consumers from deceptive practices. Knowing your rights and the laws governing multi-level marketing in your area can help you make informed decisions and avoid potential pitfalls.In conclusion, multi-level marketing presents both opportunities and challenges. While it can offer a flexible income source and the chance to build a supportive community, it also carries risks that participants must carefully weigh. By conducting thorough research and remaining aware of the potential downsides, individuals can better navigate this complex landscape and make informed choices about their involvement in multi-level marketing ventures.

近年来,术语多层次营销在商业世界中引起了显著关注。这种营销策略涉及一个金字塔形的佣金结构,个人不仅通过自己的销售获得收入,还通过他们招募到的人的销售获得收入。它本质上创造了一个销售人员的网络,他们共同努力推广和销售产品或服务。理解多层次营销的复杂性对于任何考虑加入此类企业的人或仅仅想了解现代商业实践的人来说都是至关重要的。多层次营销的概念可能很有吸引力,因为它承诺以相对较低的初始投资获得高收入的潜力。参与者通常通过购买一个启动工具包开始,该工具包包括待售的产品、营销材料和培训资源。这种低门槛吸引了许多希望获得额外收入或寻求全职机会的人。然而,必须谨慎对待这些机会。多层次营销的一个主要优点是它提供的灵活性。许多参与者享受自行安排日程和在家工作的能力,这使其成为家庭主妇或有其他承诺的人的吸引选项。此外,多层次营销的社交方面也可以吸引人,因为参与者通常与他们的团队和客户建立牢固的关系。然而,还有一些显著的缺点需要考虑。多层次营销的结构可能导致只有少数参与者获得可观的利润,而大多数人几乎没有赚到钱。这通常是由于市场饱和,太多人在销售相同的产品,使得脱颖而出变得困难。此外,一些多层次营销公司因其运作方式类似于金字塔骗局而受到批评,而金字塔骗局在许多国家是非法的。在金字塔骗局中,利润主要来自招募而非产品销售,导致大多数参与者不可避免地遭受财务损失。为了在多层次营销的世界中导航,在加入任何项目之前进行彻底的研究是至关重要的。潜在的参与者应该调查公司的声誉、产品的可行性和报酬结构。阅读当前和前成员的评论和推荐可以提供有关人们可以合理期望从该事业中获得什么的宝贵见解。此外,了解多层次营销的法律影响至关重要。在许多司法管辖区,有法规保护消费者免受欺诈行为。了解您的权利以及您所在地区关于多层次营销的法律可以帮助您做出明智的决定并避免潜在的陷阱。总之,多层次营销既提供机会,也带来挑战。虽然它可以提供灵活的收入来源和建立支持社区的机会,但它也伴随着参与者必须仔细权衡的风险。通过进行彻底的研究并保持对潜在缺点的警惕,个人可以更好地驾驭这一复杂的环境,并就其参与多层次营销事业做出明智的选择。

相关单词

marketing

marketing详解:怎么读、什么意思、用法