market research

简明释义

市场调查

英英释义

例句

1.Before launching a new product, the company conducted extensive market research to understand consumer preferences.

在推出新产品之前，公司进行了广泛的市场调研以了解消费者偏好。

2.Investing in market research can help businesses make informed decisions.

投资于市场调研可以帮助企业做出明智的决策。

3.Our team is analyzing the data collected from the market research to identify trends.

我们的团队正在分析从市场调研中收集的数据，以识别趋势。

4.The market research revealed that most customers prefer online shopping over in-store purchases.

这项市场调研显示大多数顾客更喜欢在线购物而不是在店内购物。

5.The results of the market research showed a significant demand for eco-friendly packaging.

这项市场调研的结果显示对环保包装有显著需求。

作文

In today's competitive business environment, understanding consumer needs and preferences is crucial for success. This is where market research (市场调研) comes into play. Market research involves gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and the overall industry landscape. By conducting market research, businesses can make informed decisions that enhance their products, services, and marketing strategies.One of the primary purposes of market research is to identify potential customers and understand their buying behavior. For instance, a company launching a new product can use market research to assess whether there is a demand for the product and what features consumers are looking for. Surveys, focus groups, and interviews are common methods used in market research to gather insights directly from consumers. These methods allow companies to capture qualitative data that can reveal consumer motivations, preferences, and pain points.Additionally, market research helps businesses analyze their competition. Understanding who the competitors are, what they offer, and how they position themselves in the market is essential for any business looking to carve out its niche. By studying competitors, companies can identify gaps in the market and opportunities for differentiation. For example, if a competitor's product lacks certain features that consumers desire, a new entrant can capitalize on this gap by offering a superior product.Moreover, market research provides valuable insights into market trends and shifts. The business landscape is constantly evolving due to changes in technology, consumer preferences, and economic conditions. By staying informed through market research, businesses can adapt their strategies to meet changing demands. For instance, during the COVID-19 pandemic, many companies shifted their focus to online sales as consumer behavior changed dramatically. Those that conducted thorough market research were able to pivot quickly and successfully.Another significant aspect of market research is its role in risk management. Launching a new product or entering a new market involves substantial risks, and market research helps mitigate these risks by providing data-driven insights. Companies can test concepts and prototypes with target audiences before a full-scale launch, allowing them to refine their offerings based on feedback. This iterative process increases the likelihood of success and reduces the chances of costly failures.In conclusion, market research (市场调研) is an indispensable tool for businesses aiming to thrive in today's dynamic marketplace. It enables companies to understand their customers, analyze competitors, identify market trends, and manage risks effectively. As the business world continues to evolve, those who invest in market research will be better positioned to make strategic decisions that lead to long-term success. Therefore, organizations should prioritize market research as a fundamental part of their business strategy to ensure they remain relevant and competitive.

在当今竞争激烈的商业环境中，理解消费者的需求和偏好对于成功至关重要。这就是市场调研的作用所在。市场调研涉及收集、分析和解释有关市场的信息，包括目标受众、竞争对手和整体行业格局的信息。通过进行市场调研，企业可以做出明智的决策，从而提升其产品、服务和营销策略。市场调研的主要目的之一是识别潜在客户并了解他们的购买行为。例如，一家推出新产品的公司可以利用市场调研来评估该产品是否有需求以及消费者希望拥有的特性。调查、焦点小组和访谈是常用的市场调研方法，可以直接从消费者那里获取见解。这些方法使公司能够捕捉定性数据，从而揭示消费者的动机、偏好和痛点。此外，市场调研帮助企业分析竞争对手。了解竞争对手是谁、他们提供什么以及他们在市场中的定位，对于任何希望占据市场一席之地的企业来说都是至关重要的。通过研究竞争对手，公司可以识别市场中的空白和差异化机会。例如，如果竞争对手的产品缺乏消费者所需的某些功能，那么新进入者可以通过提供更优越的产品来利用这一空白。此外，市场调研为企业提供了有关市场趋势和变化的宝贵见解。由于技术、消费者偏好和经济条件的变化，商业环境不断发展。通过通过市场调研保持信息灵通，企业可以调整其策略以满足不断变化的需求。例如，在COVID-19大流行期间，许多公司将重点转向在线销售，因为消费者行为发生了巨大变化。那些进行彻底市场调研的公司能够迅速并成功地进行调整。市场调研的另一个重要方面是其在风险管理中的作用。推出新产品或进入新市场涉及重大风险，而市场调研通过提供基于数据的见解来帮助降低这些风险。公司可以在全面推出之前与目标受众测试概念和原型，使他们能够根据反馈完善其产品。这一迭代过程增加了成功的可能性，并减少了成本高昂的失败的机会。总之，市场调研是企业在当今动态市场中蓬勃发展的不可或缺的工具。它使公司能够了解客户、分析竞争对手、识别市场趋势并有效管理风险。随着商业世界的不断演变，那些投资于市场调研的公司将更好地定位自己，做出导致长期成功的战略决策。因此，组织应优先考虑将市场调研作为其商业战略的基本部分，以确保它们保持相关性和竞争力。