leader price

简明释义

领导价

英英释义

Leader price refers to a pricing strategy where a retailer sets a low price on a specific product to attract customers into the store, with the expectation that they will purchase additional items.

领导价格是一种定价策略,零售商对特定产品设定低价,以吸引顾客进入商店,并期望他们购买其他商品。

例句

1.The supermarket has a special promotion this week with many items at leader price.

超市本周有特别促销,许多商品的价格为领导价

2.The store's leader price strategy helps attract more customers.

商店的领导价策略有助于吸引更多顾客。

3.You can save a lot of money by buying products that are marked as leader price.

购买标记为领导价的产品可以节省很多钱。

4.This brand of cereal is on leader price this month, so I bought several boxes.

这个品牌的谷物本月是领导价,所以我买了好几盒。

5.I always check the leader price section for the best deals when I go shopping.

我每次购物时都会查看领导价区域,以寻找最优惠的交易。

作文

In today's competitive market, companies are constantly seeking ways to attract customers and increase their sales. One effective strategy that has gained popularity is the concept of a leader price (引导价格). A leader price refers to a pricing strategy where a product is sold at a lower price than its competitors in order to draw customers into a store or encourage them to purchase additional items. This approach not only helps businesses to gain a competitive edge but also creates a perception of value among consumers.The idea behind a leader price is relatively simple: by offering certain products at a significantly reduced price, retailers can entice customers to visit their stores. For example, a grocery store might sell milk at a leader price, making it cheaper than other local supermarkets. This tactic often leads customers to buy not only the discounted item but also other products that they may not have initially intended to purchase. As a result, the store increases its overall sales volume, benefiting from both the initial sale and the additional purchases made by customers.Moreover, implementing a leader price strategy can help build customer loyalty. When customers perceive they are getting a good deal on certain products, they are more likely to return to that store for future purchases. This creates a cycle of repeat business, which is essential for long-term success in retail. By consistently offering leader prices on popular items, retailers can establish themselves as the go-to destination for consumers looking for value.However, it is important for businesses to carefully select which products to offer at a leader price. Ideally, these should be items that are frequently purchased by consumers and have a high turnover rate. Additionally, retailers must ensure that the lower price does not significantly erode their profit margins. Finding the right balance between attracting customers and maintaining profitability is crucial.Another aspect to consider is the impact of leader prices on brand perception. While many consumers appreciate the opportunity to save money, some may question the quality of products offered at such low prices. Retailers must be mindful of this perception and ensure that the products they promote as leader prices maintain a certain level of quality. Otherwise, they risk damaging their brand reputation and losing customer trust.In conclusion, the concept of a leader price is a powerful marketing tool that can drive traffic and increase sales for retailers. By strategically pricing certain products lower than the competition, businesses can attract customers, boost overall sales, and foster brand loyalty. However, careful consideration must be given to product selection and quality to ensure the long-term success of this strategy. As the retail landscape continues to evolve, understanding and effectively implementing leader prices will remain a key component of successful business practices.

在当今竞争激烈的市场中,企业不断寻求吸引顾客和增加销售的方法。一种越来越受欢迎的有效策略是“引导价格”的概念。“引导价格”指的是一种定价策略,即以低于竞争对手的价格销售某种产品,以吸引顾客进入商店或鼓励他们购买其他商品。这种方法不仅帮助企业获得竞争优势,还在消费者中创造了价值感。“引导价格”的背后理念相对简单:通过以显著降低的价格提供某些产品,零售商可以诱使顾客光临他们的商店。例如,一家杂货店可能会以“引导价格”出售牛奶,使其比其他当地超市便宜。这种策略通常会导致顾客不仅购买打折商品,还购买他们最初可能并不打算购买的其他产品。因此,商店增加了整体销售量,既得益于初始销售,也得益于顾客的额外购买。此外,实施“引导价格”策略还可以帮助建立顾客忠诚度。当顾客认为他们在某些产品上得到了好交易时,他们更有可能返回该商店进行未来的购买。这创造了重复业务的循环,这对零售的长期成功至关重要。通过持续在热门商品上提供“引导价格”,零售商可以将自己确立为寻求价值的消费者的首选目的地。然而,企业必须仔细选择哪些产品以“引导价格”出售。理想情况下,这些应该是消费者经常购买且周转率高的商品。此外,零售商必须确保较低的价格不会显著侵蚀他们的利润率。吸引顾客和保持盈利能力之间找到正确的平衡至关重要。另一个需要考虑的方面是“引导价格”对品牌认知的影响。虽然许多消费者欣赏节省金钱的机会,但有些人可能会质疑以如此低的价格提供的产品的质量。零售商必须注意这种认知,并确保他们作为“引导价格”推广的产品保持一定的质量。否则,他们可能会损害品牌声誉并失去顾客信任。总之,“引导价格”的概念是一种强大的营销工具,可以推动流量和增加零售商的销售。通过战略性地将某些产品定价低于竞争对手,企业可以吸引顾客、提升整体销售并培养品牌忠诚度。然而,必须仔细考虑产品选择和质量,以确保该策略的长期成功。随着零售格局的不断演变,理解和有效实施“引导价格”仍将是成功商业实践的关键组成部分。

相关单词

leader

leader详解:怎么读、什么意思、用法