impulse buying

简明释义

冲动性购买

英英释义

例句

1.The sale signs all around the store tempted him into impulse buying several gadgets.

商店内到处都是促销标志，诱使他进行几项电子产品的冲动购买。

2.Many shoppers regret their impulse buying after realizing they didn't need the items.

许多购物者在意识到他们并不需要这些物品后，会后悔自己的冲动购买。

3.Retailers often place small items near the checkout to encourage impulse buying.

零售商常常在结账处放置小物品，以鼓励顾客进行冲动购买。

4.Online shopping can lead to more impulse buying due to easy access and targeted ads.

由于便捷的访问和定向广告，网上购物可能会导致更多的冲动购买。

5.She decided to limit her spending by avoiding places that trigger impulse buying.

她决定通过避免那些引发冲动购买的地方来限制自己的消费。

作文

Impulse buying is a phenomenon that many consumers experience in their daily lives. It refers to the act of making unplanned purchases, often triggered by emotions or external stimuli rather than necessity. This behavior can lead to regret and financial strain, as people often buy items they do not need or cannot afford. Understanding the psychology behind impulse buying can help individuals make more informed decisions when shopping.One of the primary reasons for impulse buying is emotional triggers. Many consumers shop to alleviate stress, boredom, or sadness. Retailers are aware of this and often create an environment that encourages spontaneous purchases. For example, they may use bright colors, enticing displays, and strategic product placements to draw attention to certain items. Sales and discounts can also create a sense of urgency, prompting shoppers to buy on a whim.Another factor contributing to impulse buying is social influence. People often feel pressured to conform to the purchasing behaviors of their peers or celebrities. Social media platforms play a significant role in this, as influencers frequently promote products, making them appear desirable. As a result, individuals may find themselves purchasing items simply because they see others doing so, rather than because they genuinely want or need them.The convenience of online shopping has also amplified the tendency for impulse buying. With just a few clicks, consumers can add items to their carts without much thought. Online retailers often employ tactics such as limited-time offers, recommended products, and easy checkout processes to encourage quick decisions. This ease of access can lead to more frequent and larger impulse purchases, as shoppers are less likely to reflect on their choices before completing a transaction.To combat the negative effects of impulse buying, individuals can adopt several strategies. First, creating a shopping list before heading to the store can help keep purchases focused on necessities. Sticking to this list can reduce the temptation to buy unnecessary items. Additionally, setting a budget for discretionary spending can provide a clear framework for shopping decisions, making it easier to resist impulsive urges.Another effective strategy is to take a moment to pause before making a purchase. This brief reflection period allows consumers to consider whether they truly need the item and how it fits into their overall financial goals. Practicing mindfulness while shopping can help individuals become more aware of their emotions and motivations, leading to more intentional purchasing habits.In conclusion, impulse buying is a common behavior that can have both positive and negative consequences. While it can provide temporary satisfaction, it often leads to regret and financial challenges. By understanding the factors that drive this behavior and implementing strategies to manage it, consumers can make more conscious choices and ultimately achieve better financial well-being. Awareness and education about impulse buying are key to fostering healthier shopping habits and encouraging a more mindful approach to consumerism.

冲动购物是许多消费者在日常生活中经历的一种现象。它指的是在没有计划的情况下进行购买，通常是由于情感或外部刺激而非必要性所驱动。这种行为可能导致后悔和经济压力，因为人们往往购买他们不需要或负担不起的物品。理解冲动购物背后的心理学可以帮助个人在购物时做出更明智的决定。冲动购物的主要原因之一是情感触发。许多消费者购物是为了缓解压力、无聊或悲伤。零售商对此非常清楚，通常会创造一种鼓励自发购买的环境。例如，他们可能会使用鲜艳的颜色、诱人的展示和战略性的产品摆放来吸引对某些商品的注意。促销和折扣也会产生紧迫感，促使购物者随意购买。另一个导致冲动购物的因素是社会影响。人们常常感到被同龄人或名人的购买行为所左右。社交媒体平台在这方面发挥了重要作用，因为影响者经常推广产品，使其看起来很有吸引力。因此，个人可能会发现自己购买物品，仅仅是因为看到其他人这样做，而不是因为他们真正想要或需要这些东西。在线购物的便利性也加剧了冲动购物的倾向。只需几次点击，消费者就可以在没有太多思考的情况下将商品添加到购物车中。在线零售商通常采用限时优惠、推荐产品和便捷结账流程等策略来鼓励快速决策。这种便利性可能导致更频繁和更大规模的冲动购买，因为购物者在完成交易之前不太可能反思自己的选择。为了应对冲动购物的负面影响，个人可以采取几种策略。首先，在前往商店之前制定购物清单可以帮助将购买集中在必要品上。坚持这个清单可以减少购买不必要物品的诱惑。此外，为自由支出设定预算可以为购物决策提供明确的框架，使抵制冲动欲望变得更加容易。另一个有效的策略是在购买之前稍作停顿。这个简短的反思时间让消费者考虑他们是否真的需要这个物品，以及它如何与他们的整体财务目标相符。在购物时练习正念可以帮助个人更好地意识到自己的情感和动机，从而形成更有意图的购买习惯。总之，冲动购物是一种常见行为，可能带来积极和消极的后果。虽然它可以提供暂时的满足感，但往往会导致后悔和经济挑战。通过理解驱动这种行为的因素并实施管理策略，消费者可以做出更有意识的选择，并最终实现更好的财务健康。对冲动购物的认识和教育是培养更健康购物习惯和鼓励更有意识消费方式的关键。