barriers to entry

简明释义

进入壁垒

英英释义

例句

1.Regulatory requirements can serve as barriers to entry for businesses trying to enter the healthcare sector.

监管要求可能成为试图进入医疗保健行业的企业的市场准入壁垒。

2.High capital requirements create significant barriers to entry for new companies in the aerospace industry.

高资本要求为航空航天行业的新公司创造了显著的市场准入壁垒。

3.Established brands often have strong customer loyalty, which acts as a barriers to entry for newcomers.

成熟品牌通常拥有强大的客户忠诚度，这对新进入者构成了市场准入壁垒。

4.Network effects can create strong barriers to entry in social media platforms.

网络效应可以在社交媒体平台中产生强大的市场准入壁垒。

5.The need for specialized technology creates barriers to entry in the software development market.

对专业技术的需求在软件开发市场中创造了市场准入壁垒。

作文

In the world of business, the concept of barriers to entry plays a crucial role in determining the competitive landscape of various industries. Barriers to entry (进入壁垒) refer to the obstacles that a new competitor must overcome in order to enter a market. These barriers can take many forms, including high startup costs, stringent regulations, and strong brand loyalty among existing customers. Understanding these barriers is essential for both aspiring entrepreneurs and established businesses looking to maintain their market position.One of the most significant barriers to entry is the financial requirement to start a business in a particular industry. For instance, industries such as telecommunications or pharmaceuticals often require substantial investments in technology, research and development, and compliance with regulatory standards. New entrants may find it challenging to secure the necessary funding, making it difficult for them to compete with established players who have already absorbed these costs.Another critical factor is the presence of strong brand loyalty. Established companies often enjoy a loyal customer base that is reluctant to switch to a new competitor. This loyalty can be a formidable barrier to entry (进入壁垒), as it requires new entrants to invest heavily in marketing and advertising to attract customers away from established brands. For example, consider the soft drink industry, where giants like Coca-Cola and Pepsi have dominated the market for decades. New companies attempting to enter this space face significant challenges in overcoming consumer preferences and brand recognition.Regulatory requirements also serve as a major barriers to entry. Many industries are subject to strict regulations that govern everything from product safety to environmental impact. Navigating these regulations can be complex and costly, deterring potential new entrants. For example, in the food and beverage industry, companies must comply with health and safety standards that can vary by region. This complexity not only increases the cost of entry but also adds to the time it takes for a new company to launch its products in the market.Moreover, existing firms may engage in strategic practices to reinforce barriers to entry. This can include predatory pricing, where established companies temporarily lower prices to a level that new entrants cannot sustain. By doing so, they can effectively drive competitors out of the market before raising prices again. Such tactics highlight the aggressive nature of competition in many industries and the lengths to which established companies will go to protect their market share.In conclusion, barriers to entry (进入壁垒) are a fundamental aspect of market dynamics that can significantly influence the success of new ventures. Entrepreneurs must carefully analyze these barriers when considering entering a market, as understanding the competitive landscape is vital for formulating effective strategies. For consumers, recognizing these barriers can also provide insight into why certain products or services dominate the market and how innovation may be stifled in industries with high entry costs. Overall, barriers to entry shape the opportunities available within various markets and play a pivotal role in the ongoing evolution of industries worldwide.

在商业世界中，进入壁垒的概念在决定各个行业的竞争格局中起着至关重要的作用。进入壁垒是指新竞争者必须克服的障碍，以便进入市场。这些障碍可以采取多种形式，包括高昂的启动成本、严格的法规以及现有客户的品牌忠诚度。理解这些障碍对于有志于创业的企业家和希望保持市场地位的成熟企业都是至关重要的。最显著的进入壁垒之一是进入特定行业所需的财务要求。例如，电信或制药等行业通常需要在技术、研发和遵守监管标准方面进行大量投资。新进入者可能会发现很难获得必要的资金，使他们难以与已经吸收这些成本的成熟企业竞争。另一个关键因素是强大的品牌忠诚度的存在。成熟公司通常享有忠实的客户群，这些客户不愿意转向新的竞争者。这种忠诚度可以成为一个强大的进入壁垒，因为它要求新进入者在营销和广告上进行大量投资，以吸引客户远离成熟品牌。例如，考虑到软饮料行业，像可口可乐和百事可乐这样的巨头在市场上占据主导地位已有数十年。试图进入这个领域的新公司面临着克服消费者偏好和品牌认知的重大挑战。监管要求也作为主要的进入壁垒。许多行业受到严格的规定，这些规定涉及从产品安全到环境影响的方方面面。应对这些法规可能会很复杂且成本高昂，从而阻止潜在的新进入者。例如，在食品和饮料行业，公司必须遵守可能因地区而异的健康和安全标准。这种复杂性不仅增加了进入成本，还延长了新公司在市场上推出产品所需的时间。此外，现有公司可能会采取战略性做法来加强进入壁垒。这可能包括掠夺性定价，即成熟公司临时降低价格到新进入者无法维持的水平。通过这样做，他们可以有效地将竞争对手驱逐出市场，然后再提高价格。这种策略突显了许多行业竞争的激烈程度以及成熟公司为保护其市场份额而采取的措施。总之，进入壁垒是市场动态的基本方面，可以显著影响新企业的成功。企业家在考虑进入市场时必须仔细分析这些障碍，因为理解竞争格局对于制定有效的战略至关重要。对于消费者而言，认识到这些障碍也可以提供对某些产品或服务为何主导市场的见解，以及在具有高进入成本的行业中创新可能如何受到抑制。总的来说，进入壁垒塑造了各种市场中的机会，并在全球各行业的持续演变中发挥着关键作用。