advertising costs

简明释义

广告费用

英英释义

例句

1.To improve sales, we need to allocate more funds to advertising costs this quarter.

为了提高销售额，我们需要在本季度分配更多资金用于广告费用。

2.The company decided to increase its advertising costs to reach a wider audience.

公司决定增加其广告费用以接触更广泛的受众。

3.The startup managed to keep its advertising costs low by utilizing social media.

这家初创公司通过利用社交媒体成功保持了其广告费用低廉。

4.After reviewing the budget, we found that our advertising costs had risen significantly last year.

在审查预算后，我们发现去年的广告费用显著上升。

5.Tracking advertising costs is crucial for understanding the return on investment.

跟踪广告费用对于理解投资回报至关重要。

作文

In today's competitive market, businesses are constantly looking for ways to stand out and attract customers. One of the most effective strategies they employ is advertising. However, with the rise of digital platforms and social media, the landscape of advertising has changed dramatically. This evolution has led to an increase in advertising costs (广告费用), which can significantly impact a company's budget and overall profitability. Understanding these costs and how to manage them is crucial for any business aiming for success.Firstly, it is essential to recognize that advertising costs (广告费用) can vary widely depending on the medium used. Traditional advertising methods, such as television and print media, often come with high price tags. For instance, a 30-second commercial during a prime-time television show can cost thousands, if not millions, of dollars. On the other hand, digital advertising has introduced more affordable options. Platforms like Google Ads and Facebook allow companies to set their budgets and pay only when someone clicks on their ad. Despite this flexibility, businesses must still be cautious, as costs can accumulate quickly, especially if campaigns are not well-targeted.Moreover, understanding the return on investment (ROI) is vital when analyzing advertising costs (广告费用). Companies need to assess how much revenue is generated from their advertising efforts compared to what they spend. This evaluation helps determine whether the advertising strategy is effective or if adjustments are needed. For example, a company may find that while its overall advertising costs (广告费用) are high, certain campaigns yield a higher ROI, indicating that those specific ads are worth the investment.Another factor influencing advertising costs (广告费用) is the target audience. The more specific the audience, the more tailored the advertising needs to be, which can increase costs. Businesses must conduct thorough market research to identify their target demographics and understand where to allocate their resources effectively. By doing so, they can optimize their advertising costs (广告费用) and ensure that their messages reach the right people.Furthermore, seasonality can also play a significant role in advertising costs (广告费用). Many companies experience fluctuations in demand throughout the year, which can affect their advertising strategies. For instance, retail businesses often ramp up their advertising efforts during the holiday season, leading to increased advertising costs (广告费用). It is crucial for businesses to plan ahead and budget accordingly, ensuring they do not overspend during peak periods while still maintaining visibility.In conclusion, advertising costs (广告费用) are a critical aspect of any marketing strategy. As the advertising landscape continues to evolve, businesses must adapt and find innovative ways to manage their budgets effectively. By understanding the various factors that influence advertising costs (广告费用), such as medium, ROI, target audience, and seasonality, companies can make informed decisions that lead to successful advertising campaigns. Ultimately, mastering the art of managing advertising costs (广告费用) will enable businesses to thrive in an increasingly competitive market.

在当今竞争激烈的市场中，企业不断寻找脱颖而出和吸引顾客的方法。他们采用的最有效策略之一就是广告。然而，随着数字平台和社交媒体的兴起，广告的格局发生了剧变。这种演变导致了广告费用（advertising costs）的增加，这可能会显著影响公司的预算和整体盈利能力。理解这些费用以及如何管理它们对于任何追求成功的企业来说都是至关重要的。首先，必须认识到，广告费用（advertising costs）可能会因所使用的媒介而有很大差异。传统的广告方式，例如电视和印刷媒体，通常伴随着高昂的价格标签。例如，在黄金时段电视节目中播放的30秒广告可能会花费数千甚至数百万美元。另一方面，数字广告提供了更实惠的选择。像谷歌广告和Facebook这样的平台允许公司设定自己的预算，并仅在有人点击他们的广告时支付费用。尽管这种灵活性存在，但企业仍然必须保持谨慎，因为如果活动没有针对性，费用可能会迅速累积。此外，了解投资回报率（ROI）在分析广告费用（advertising costs）时至关重要。公司需要评估其广告努力产生的收入与支出之间的关系。这种评估有助于确定广告策略是否有效，或者是否需要进行调整。例如，一家公司可能会发现，尽管其整体广告费用（advertising costs）很高，但某些活动的投资回报率更高，这表明这些特定广告值得投资。影响广告费用（advertising costs）的另一个因素是目标受众。受众越具体，广告就需要越量身定制，这可能会增加成本。企业必须进行彻底的市场调研，以识别其目标人群并了解如何有效分配资源。通过这样做，他们可以优化其广告费用（advertising costs），确保信息传达到合适的人群。此外，季节性也可能对广告费用（advertising costs）产生重大影响。许多公司在一年中的需求波动会影响其广告策略。例如，零售企业通常在假日季节加大广告力度，从而导致广告费用（advertising costs）的增加。企业必须提前规划并合理预算，确保在高峰期不超支，同时仍保持可见度。总之，广告费用（advertising costs）是任何营销策略的关键组成部分。随着广告格局的不断演变，企业必须适应并找到创新的方法来有效管理其预算。通过理解影响广告费用（advertising costs）的各种因素，如媒介、投资回报率、目标受众和季节性，公司可以做出明智的决策，从而实现成功的广告活动。最终，掌握管理广告费用（advertising costs）艺术的能力将使企业能够在竞争日益激烈的市场中蓬勃发展。