shelf edge

简明释义

陆架外缘

英英释义

例句

1.Retailers often use promotions displayed at the shelf edge to attract customers' attention.

零售商通常在shelf edge展示促销活动以吸引顾客的注意。

2.The new marketing strategy focuses on utilizing the shelf edge for advertising.

新的营销策略专注于利用shelf edge进行广告宣传。

3.During the inventory check, we noticed some items were out of stock at the shelf edge.

在盘点时，我们注意到shelf edge上的一些商品缺货。

4.Make sure to keep the products well organized at the shelf edge for better visibility.

确保在shelf edge上将产品整理好，以便更好地展示。

5.The price tag was missing at the shelf edge, making it difficult to determine the cost.

在shelf edge上缺少价格标签，导致很难确定费用。

作文

In the world of retail, the term shelf edge refers to the front part of a shelf where products are displayed. This area is crucial for attracting customers' attention and influencing their purchasing decisions. The shelf edge is not just a physical space; it is a strategic point in retail marketing that can significantly impact sales. For example, when consumers walk through a store, their eyes naturally gravitate towards the shelf edge, making it an ideal location for promotional signage and eye-catching displays. Retailers often utilize the shelf edge to highlight special offers, new products, or seasonal items. By placing attractive labels or digital screens at the shelf edge, retailers can effectively communicate important information to shoppers. This can lead to increased consumer interest and, ultimately, higher sales volume. Furthermore, research has shown that well-organized and visually appealing shelf edges can enhance the overall shopping experience, encouraging customers to spend more time in the store. Another important aspect of the shelf edge is its role in inventory management. Retailers must ensure that the products displayed at the shelf edge are adequately stocked. A bare shelf edge can send a negative message to customers, suggesting that the store is poorly managed or that the product is unpopular. Conversely, a well-stocked shelf edge can create a sense of abundance and encourage purchases. Therefore, effective inventory control is essential for maintaining the appeal of the shelf edge. Moreover, the shelf edge can also serve as a testing ground for new products. Retailers may choose to place a limited quantity of a new item at the shelf edge to gauge customer interest. If the product sells well, it may be given a permanent spot on the shelf edge. This strategy not only minimizes risk for retailers but also allows them to stay ahead of market trends by quickly adapting to consumer preferences. In conclusion, the shelf edge plays a vital role in retail environments. It is a strategic location that can influence consumer behavior, enhance the shopping experience, and improve inventory management. Retailers who understand the importance of the shelf edge and leverage it effectively can gain a competitive advantage in the marketplace. By prioritizing the shelf edge, retailers can create a more engaging and profitable shopping environment for their customers.

在零售世界中，术语shelf edge指的是货架的前部，产品在此展示。这个区域对于吸引顾客的注意力和影响他们的购买决策至关重要。shelf edge不仅仅是一个物理空间；它是零售营销中的一个战略点，可以显著影响销售。例如，当消费者走进商店时，他们的目光自然会被shelf edge吸引，使其成为宣传标志和引人注目的展示的理想位置。零售商经常利用shelf edge来突出特价、热销新品或季节性商品。通过在shelf edge放置吸引人的标签或数字屏幕，零售商可以有效地向购物者传达重要信息。这可以导致消费者兴趣的增加，并最终提高销售量。此外，研究表明，组织良好且视觉吸引力强的shelf edges可以增强整体购物体验，鼓励顾客在商店内停留更长时间。shelf edge的另一个重要方面是其在库存管理中的作用。零售商必须确保在shelf edge上展示的产品充足。如果shelf edge上空空如也，可能会向顾客传达负面信息，表明商店管理不善或该产品不受欢迎。相反，库存充足的shelf edge可以营造出丰盈的感觉，鼓励购买。因此，有效的库存控制对维护shelf edge的吸引力至关重要。此外，shelf edge还可以作为新产品的试验场。零售商可能选择在shelf edge上放置有限数量的新商品，以评估顾客的兴趣。如果该产品销售良好，可能会在shelf edge上获得一个永久的位置。这一策略不仅减少了零售商的风险，还使他们能够通过快速适应消费者偏好来保持市场趋势的领先地位。总之，shelf edge在零售环境中扮演着至关重要的角色。它是一个战略位置，可以影响消费者行为，提升购物体验，并改善库存管理。了解shelf edge重要性的零售商并有效利用它，可以在市场中获得竞争优势。通过优先考虑shelf edge，零售商可以为顾客创造一个更具吸引力和盈利能力的购物环境。