retail price

简明释义

零售价格

英英释义

例句

1.The retail price includes taxes and shipping fees.

该零售价格包括税费和运费。

2.The retail price of this smartphone is $699.

这款智能手机的零售价格是699美元。

3.The retail price for this brand of shoes is higher than others.

这一品牌鞋子的零售价格比其他品牌高。

4.Many stores will match the retail price if you find a lower price elsewhere.

如果你在其他地方找到更低的价格，许多商店会匹配该零售价格。

5.You can often find discounts on the retail price during holiday sales.

在假日促销期间，你通常可以找到零售价格的折扣。

作文

Understanding the concept of retail price is crucial for both consumers and businesses. The retail price is defined as the price at which goods are sold to the end consumer. This price is typically marked higher than the wholesale price, which is the cost that retailers pay to purchase the products from manufacturers or distributors. The difference between these two prices represents the retailer's profit margin. In today’s competitive market, many factors influence the determination of a retail price. One of the primary considerations is the cost of production. Manufacturers need to cover their expenses, including raw materials, labor, and overhead costs, before setting a price. Once these costs are established, retailers must decide how much to mark up the price to ensure they can remain profitable while still attracting customers. Another important factor is market demand. If a product is in high demand, retailers may set a higher retail price because consumers are willing to pay more. Conversely, if demand is low, retailers might lower the retail price to encourage sales. Seasonal trends also play a role; for example, during holiday seasons, retailers often increase prices due to heightened demand. Competition is another critical element in determining the retail price. Retailers must consider what their competitors are charging for similar products. If a retailer sets a price that is significantly higher than competitors, they risk losing customers. On the other hand, pricing too low can lead to reduced profits. Therefore, finding the right balance is essential for success in retail. Retailers also use various strategies to attract customers, such as discounts, promotions, and loyalty programs. These tactics can temporarily alter the retail price but are often used to drive traffic and increase overall sales volume. For instance, a retailer might offer a limited-time discount on a popular item, effectively lowering the retail price to entice buyers. Furthermore, understanding the psychology behind pricing can be beneficial. Research has shown that consumers often perceive certain price points as more attractive. For example, pricing an item at $19.99 instead of $20.00 can make a significant difference in consumer perception. This strategy plays into the broader realm of marketing and branding, where the retail price is not just a number but a part of the overall consumer experience. In conclusion, the retail price is a fundamental concept in the world of commerce that affects both consumers and businesses. It encompasses various factors, including production costs, market demand, competition, and psychological pricing strategies. By understanding how retail price is determined and its implications, consumers can make informed purchasing decisions, while businesses can develop effective pricing strategies to enhance profitability and market presence.

理解零售价格的概念对消费者和企业都至关重要。零售价格被定义为商品销售给最终消费者的价格。这个价格通常高于批发价格，批发价格是零售商向制造商或分销商购买产品所支付的成本。这两者之间的差价代表了零售商的利润空间。在当今竞争激烈的市场中，许多因素影响零售价格的确定。一个主要的考虑因素是生产成本。制造商需要覆盖他们的开支，包括原材料、劳动力和间接费用，然后才能设定价格。一旦这些成本确定，零售商必须决定如何提高价格，以确保他们仍然能够盈利，同时吸引顾客。另一个重要因素是市场需求。如果某个产品的需求很高，零售商可能会设定更高的零售价格，因为消费者愿意支付更多。相反，如果需求低，零售商可能会降低零售价格以刺激销售。季节性趋势也起着作用；例如，在假期期间，由于需求增加，零售商通常会提高价格。竞争是确定零售价格的另一个关键因素。零售商必须考虑竞争对手对类似产品的定价。如果零售商的价格显著高于竞争对手，他们就冒着失去顾客的风险。另一方面，定价过低可能导致利润减少。因此，找到正确的平衡对于零售成功至关重要。零售商还使用各种策略来吸引顾客，例如折扣、促销和忠诚度计划。这些策略可以暂时改变零售价格，但通常用于推动流量和增加整体销售量。例如，零售商可能会对热门商品提供限时折扣，有效地降低零售价格以吸引买家。此外，理解定价背后的心理学也可能是有益的。研究表明，消费者通常会将某些价格点视为更具吸引力。例如，将商品定价为19.99美元而不是20.00美元可能会对消费者的感知产生重大影响。这一策略涉及更广泛的营销和品牌领域，在这里，零售价格不仅仅是一个数字，而是整体消费体验的一部分。总之，零售价格是商业世界中的一个基本概念，影响着消费者和企业。它包含多个因素，包括生产成本、市场需求、竞争和心理定价策略。通过理解零售价格的确定方式及其影响，消费者可以做出明智的购买决策，而企业可以制定有效的定价策略，以增强盈利能力和市场存在感。