positioning by marking

简明释义

划线定位

英英释义

例句

1.The team achieved better visibility in the market through positioning by marking.

团队通过标记定位在市场上获得了更好的可见性。

2.Using positioning by marking, we can differentiate our product from competitors.

通过标记定位，我们可以将我们的产品与竞争对手区分开来。

3.Our branding efforts included positioning by marking our unique selling points.

我们的品牌工作包括标记定位我们的独特卖点。

4.The marketing strategy focuses on positioning by marking key features of the service.

营销策略侧重于标记定位服务的关键特性。

5.The project manager emphasized positioning by marking to clarify roles within the team.

项目经理强调标记定位以明确团队内的角色。

作文

In today's competitive market, businesses must find innovative ways to stand out from the crowd. One effective strategy is through positioning by marking, which involves creating a distinct identity for a product or service in the minds of consumers. This approach not only helps in attracting potential customers but also in retaining existing ones by reinforcing brand loyalty. In this essay, we will explore the concept of positioning by marking and its significance in modern marketing strategies.To begin with, positioning by marking refers to the process of establishing a unique position for a brand within the marketplace. This can be achieved through various means, such as branding, advertising, and public relations. By effectively marking their products, companies can communicate their value propositions clearly, making it easier for consumers to understand what sets them apart from competitors.For instance, consider the case of Apple Inc. The company has successfully utilized positioning by marking through its sleek design, innovative technology, and strong brand image. Apple products are not just seen as electronic devices; they are perceived as lifestyle choices that reflect sophistication and creativity. This strong positioning has allowed Apple to cultivate a loyal customer base willing to pay a premium for its products.Moreover, positioning by marking is not limited to large corporations. Small businesses can also benefit from this strategy by identifying their niche markets and creating tailored marketing campaigns. For example, a local coffee shop might position itself as a community hub by emphasizing its commitment to sourcing organic, fair-trade coffee beans. By marking its products in this way, the coffee shop can attract environmentally conscious consumers who value sustainability.In addition to attracting customers, positioning by marking plays a crucial role in shaping consumer perceptions. When a brand is effectively marked, it creates an emotional connection with its audience. This connection can lead to increased brand loyalty and word-of-mouth referrals. For instance, brands like Nike have mastered this aspect by associating their products with athletes and motivational messaging. This not only positions Nike as a leader in sportswear but also inspires consumers to identify with the brand's values of determination and excellence.Furthermore, the digital age has transformed the landscape of positioning by marking. With the rise of social media and online marketing, businesses have new avenues to reach their target audiences. Companies can now engage with consumers directly, allowing for more personalized marketing efforts. For example, brands can use social media platforms to showcase user-generated content, further solidifying their position in the market by highlighting real-life experiences associated with their products.In conclusion, positioning by marking is a vital strategy for businesses seeking to differentiate themselves in a saturated market. By creating a unique identity and fostering emotional connections with consumers, companies can enhance brand loyalty and drive sales. As competition continues to grow, understanding and implementing effective positioning by marking techniques will be essential for long-term success in any industry.

在当今竞争激烈的市场中，企业必须寻找创新的方法来脱颖而出。一种有效的策略是通过标记定位，这涉及在消费者心中为产品或服务建立独特的身份。这种方法不仅有助于吸引潜在客户，还可以通过增强品牌忠诚度来留住现有客户。在本文中，我们将探讨标记定位的概念及其在现代营销策略中的重要性。首先，标记定位指的是在市场中为品牌建立独特位置的过程。这可以通过多种方式实现，例如品牌建设、广告和公共关系。通过有效地标记他们的产品，公司可以清晰地传达其价值主张，使消费者更容易理解他们与竞争对手的不同之处。例如，考虑一下苹果公司的案例。该公司成功地通过其时尚的设计、创新的技术和强大的品牌形象来利用标记定位。苹果产品不仅被视为电子设备；它们被看作是反映精致和创造力的生活方式选择。这种强大的定位使得苹果能够培养出愿意为其产品支付溢价的忠实客户群。此外，标记定位不仅限于大型企业。小型企业也可以通过识别其利基市场并创建量身定制的营销活动来受益于这一策略。例如，一家当地咖啡店可能通过强调其致力于采购有机、公平贸易咖啡豆来将自己定位为社区中心。通过这种方式标记其产品，咖啡店可以吸引重视可持续性的环保消费者。除了吸引客户，标记定位在塑造消费者认知方面也发挥着至关重要的作用。当一个品牌被有效标记时，它会与受众建立情感联系。这种联系可以导致品牌忠诚度的提高和口碑推荐的增加。例如，耐克等品牌通过将其产品与运动员和激励性信息相结合，掌握了这一方面。这不仅将耐克定位为运动服装的领导者，还激励消费者认同品牌所倡导的决心和卓越的价值观。此外，数字时代改变了标记定位的格局。随着社交媒体和在线营销的兴起，企业拥有了新的途径来接触目标受众。公司现在可以直接与消费者互动，从而实现更个性化的营销努力。例如，品牌可以利用社交媒体平台展示用户生成的内容，进一步巩固其在市场中的位置，通过突出与其产品相关的真实体验。总之，标记定位是企业在饱和市场中寻求差异化的重要策略。通过创造独特的身份并与消费者建立情感联系，公司可以增强品牌忠诚度并推动销售。随着竞争的不断加剧，理解和实施有效的标记定位技术将是任何行业长期成功的关键。