mechanical purchase

简明释义

链较辘

英英释义

例句

1.During the meeting, the manager emphasized the importance of a mechanical purchase 机械采购 strategy for the upcoming project.

在会议期间，经理强调了即将到来的项目中机械采购机械采购策略的重要性。

2.We need to finalize the mechanical purchase 机械采购 contract by the end of the week.

我们需要在本周末之前敲定机械采购机械采购合同。

3.A mechanical purchase 机械采购 can significantly reduce operational costs in manufacturing.

在制造业中，机械采购机械采购可以显著降低运营成本。

4.The company decided to make a mechanical purchase 机械采购 of new equipment to improve production efficiency.

公司决定进行一次机械采购机械采购新设备，以提高生产效率。

5.The team conducted a thorough analysis before making the mechanical purchase 机械采购 decision.

团队在做出机械采购机械采购决定之前进行了彻底的分析。

作文

In today's fast-paced world, consumer behavior has evolved significantly. One of the most intriguing aspects of this evolution is the phenomenon known as mechanical purchase. This term refers to a type of buying decision that is made with little to no emotional involvement or deep consideration. Instead, it is often driven by routine, habit, or external stimuli such as advertisements and promotions. Understanding mechanical purchase is crucial for both consumers and marketers alike.To illustrate this concept, consider the example of grocery shopping. Many individuals follow a set routine when shopping for groceries. They might have a list of items they need, but often, they also grab additional products based on familiarity or brand recognition. This is a classic case of mechanical purchase, where the decision to buy certain brands or products is influenced more by habit than by a thorough evaluation of alternatives.Moreover, the rise of online shopping has further facilitated mechanical purchase behaviors. With just a few clicks, consumers can reorder their favorite products without much thought. This ease of access encourages repetitive buying patterns, as shoppers often rely on previous purchases to guide their decisions. For instance, if someone frequently buys a specific brand of laundry detergent, they may continue to do so without considering other options. This reliance on past behavior exemplifies the essence of mechanical purchase.From a marketing perspective, understanding mechanical purchase can lead to more effective strategies. Marketers often seek to create brand loyalty and recognition, knowing that consumers are likely to make purchases based on familiarity rather than active comparison. By ensuring their products are consistently visible in stores and online, brands can capitalize on this tendency. Promotions, discounts, and advertising play significant roles in influencing mechanical purchase decisions, as they can trigger impulse buys and encourage consumers to choose one product over another without much deliberation.However, while mechanical purchase can be seen as beneficial for businesses, it also raises concerns about consumer awareness and choice. When individuals rely heavily on habitual buying, they may miss out on better products or deals that could enhance their shopping experience. It is essential for consumers to be aware of their purchasing habits and to make conscious choices rather than falling into the trap of automatic buying.In conclusion, the concept of mechanical purchase highlights a significant aspect of modern consumer behavior. Whether it is through routine grocery shopping or online purchases, many decisions are made with minimal thought and emotional investment. For marketers, recognizing this behavior presents opportunities to influence consumer choices effectively. However, it is equally important for consumers to remain vigilant and informed, ensuring that their purchasing decisions reflect their true needs and preferences rather than mere habit. By balancing these perspectives, both consumers and businesses can navigate the complexities of the marketplace more effectively.

在当今快节奏的世界中，消费者行为发生了显著变化。其中一个最引人注目的方面是被称为机械购买的现象。这个术语指的是一种购买决策，几乎没有情感参与或深思熟虑的考虑。相反，它通常受到例行公事、习惯或外部刺激（如广告和促销）的驱动。理解机械购买对消费者和营销人员都至关重要。为了说明这个概念，可以考虑杂货购物的例子。许多人在购物时遵循设定的例行程序。他们可能有一份需要的物品清单，但往往也会根据熟悉度或品牌认知抓取额外的产品。这是一个经典的机械购买案例，其中购买某些品牌或产品的决定更多地受到习惯的影响，而不是对替代品的全面评估。此外，在线购物的兴起进一步促进了机械购买行为。只需点击几下，消费者就可以在没有太多思考的情况下重新订购他们喜欢的产品。这种便利性鼓励了重复购买模式，因为购物者往往依赖于以前的购买来指导他们的决策。例如，如果某人经常购买特定品牌的洗衣粉，他们可能会继续这样做，而不会考虑其他选择。这种对过去行为的依赖体现了机械购买的本质。从营销的角度来看，理解机械购买可以带来更有效的策略。营销人员通常寻求建立品牌忠诚度和认知，知道消费者更有可能基于熟悉度而非主动比较做出购买。通过确保他们的产品在商店和在线上的持续可见性，品牌可以利用这一倾向。促销、折扣和广告在影响机械购买决策中发挥着重要作用，因为它们可以触发冲动购买并鼓励消费者在没有太多考虑的情况下选择一种产品而不是另一种。然而，虽然机械购买对企业来说可能是有利的，但它也引发了关于消费者意识和选择的担忧。当个人过于依赖习惯性购买时，他们可能会错过更好的产品或交易，这可能会提升他们的购物体验。消费者必须意识到自己的购买习惯，并做出有意识的选择，而不是陷入自动购买的陷阱。总之，机械购买的概念突显了现代消费者行为的一个重要方面。无论是通过例行的杂货购物还是在线购买，许多决策都是在最小的思考和情感投入下做出的。对于营销人员来说，认识到这种行为提供了有效影响消费者选择的机会。然而，消费者同样重要的是保持警觉和知情，确保他们的购买决策反映他们真正的需求和偏好，而不是单纯的习惯。通过平衡这些观点，消费者和企业都可以更有效地应对市场的复杂性。