lower funnel

简明释义

下层烟筒

英英释义

例句

1.The lower funnel 漏斗底部 metrics show that our conversion rates have increased this quarter.

我们的漏斗底部指标显示，本季度我们的转化率有所增加。

2.Our marketing team is focusing on the lower funnel 漏斗底部 strategies to convert leads into customers.

我们的市场营销团队专注于漏斗底部策略，以将潜在客户转化为实际客户。

3.The sales team is working closely with marketing to enhance lower funnel 漏斗底部 engagement.

销售团队与市场营销紧密合作，以增强漏斗底部的参与度。

4.We should implement retargeting ads for the lower funnel 漏斗底部 audience who abandoned their carts.

我们应该针对那些放弃购物车的漏斗底部受众实施重定向广告。

5.To improve sales, we need to optimize our lower funnel 漏斗底部 content to address customer objections.

为了提高销售，我们需要优化我们的漏斗底部内容，以解决客户的异议。

作文

In the world of digital marketing, understanding the customer journey is crucial for success. One important concept within this journey is the term lower funnel, which refers to the stages where potential customers are closer to making a purchase decision. At this point, consumers have already gone through the initial stages of awareness and consideration, and they are now evaluating their options more seriously. The lower funnel represents the final steps in the sales process where targeted marketing efforts can significantly influence the customer's decision-making process.To better understand the lower funnel, we can break down the customer journey into three main stages: awareness, consideration, and decision. In the awareness stage, potential customers become aware of a product or service. They may see advertisements, read articles, or hear about a brand from friends. Next, in the consideration stage, they begin to research and compare different options available in the market. This is where they gather information, read reviews, and weigh the pros and cons of each choice.Finally, we reach the lower funnel stage, where customers are ready to make a decision. They are likely to visit product pages, add items to their cart, and look for discounts or promotions that could sway their final choice. This is the critical moment for marketers to engage with these potential buyers effectively. Strategies such as retargeting ads, personalized email campaigns, and special offers can be employed to encourage conversions during this phase.The importance of the lower funnel cannot be overstated. It is often where the most significant revenue is generated for businesses. Companies need to focus on optimizing their marketing strategies to cater specifically to customers in this stage. For instance, providing clear calls to action, showcasing customer testimonials, and offering time-limited discounts can all help in converting leads into paying customers.Moreover, measuring the effectiveness of lower funnel strategies is essential for continuous improvement. Marketers can use analytics tools to track conversion rates, analyze customer behavior, and assess the performance of different marketing channels. By understanding what works and what doesn’t, businesses can refine their approach and increase their return on investment.In conclusion, the lower funnel is a vital component of the customer journey that directly impacts sales and revenue. By focusing on this stage, marketers can create targeted strategies that resonate with potential buyers and drive them towards making a purchase. As the digital landscape continues to evolve, staying attuned to the needs and behaviors of customers in the lower funnel will be key to achieving long-term success in any business venture.

在数字营销的世界中，理解客户旅程对成功至关重要。这个旅程中的一个重要概念是“lower funnel”这一术语，它指的是潜在客户更接近做出购买决定的阶段。在这一点上，消费者已经经历了意识和考虑的初始阶段，现在他们正在更认真地评估他们的选择。“lower funnel”代表了销售过程中的最后步骤，在这些阶段，针对性的营销努力可以显著影响客户的决策过程。为了更好地理解“lower funnel”，我们可以将客户旅程分为三个主要阶段：意识、考虑和决策。在意识阶段，潜在客户意识到某种产品或服务。他们可能会看到广告、阅读文章或从朋友那里听说某个品牌。接下来，在考虑阶段，他们开始研究和比较市场上不同的选项。在这一阶段，他们收集信息、阅读评论，并权衡每个选择的利弊。最后，我们进入“lower funnel”阶段，此时客户准备做出决策。他们可能会访问产品页面，将商品添加到购物车，并寻找可能影响最终选择的折扣或促销。这是营销人员有效地与这些潜在买家互动的关键时刻。可以通过重定向广告、个性化电子邮件活动和特别优惠等策略来鼓励在这一阶段的转化。“lower funnel”的重要性不容小觑。它通常是企业生成最大收入的地方。公司需要专注于优化其营销策略，以专门迎合处于这一阶段的客户。例如，提供明确的行动号召、展示客户推荐以及提供限时折扣都可以帮助将潜在客户转化为付费客户。此外，衡量“lower funnel”策略的有效性对于持续改进至关重要。营销人员可以使用分析工具来跟踪转化率、分析客户行为并评估不同营销渠道的表现。通过了解什么有效、什么无效，企业可以完善其方法，提高投资回报率。总之，“lower funnel”是客户旅程中的一个重要组成部分，直接影响销售和收入。通过专注于这一阶段，营销人员可以创建与潜在买家产生共鸣的针对性策略，并推动他们做出购买决策。随着数字环境的不断发展，保持对“lower funnel”中客户需求和行为的关注，将是实现任何商业冒险长期成功的关键。