cut rate
简明释义
减费
英英释义
A cut rate refers to a lower than usual price or cost for a product or service, often used to attract customers or compete in the market. | cut rate指的是产品或服务的价格低于通常水平,通常用于吸引顾客或在市场中竞争。 |
例句
1.Many people are hesitant to buy products that are sold at a cut rate because they worry about quality.
许多人对以低价出售的产品持谨慎态度,因为他们担心质量。
2.The store was known for its cut rate prices on electronics, attracting bargain hunters.
这家商店因其电子产品的低价而闻名,吸引了寻求便宜货的顾客。
3.He decided to book his vacation through a cut rate travel agency to save money.
他决定通过一家低价旅行社预订假期以省钱。
4.During the holiday season, hotels often provide cut rate deals to fill their rooms.
在假期季节,酒店通常会提供低价优惠来填满房间。
5.The new airline offers flights at a cut rate to attract more customers.
这家新航空公司提供低价航班以吸引更多客户。
作文
In today's competitive market, businesses often seek ways to attract customers and increase sales. One common strategy employed by many companies is to offer their products or services at a lower price than their competitors. This practice is commonly referred to as a cut rate (降价). While this approach can lead to increased customer traffic and higher sales volumes in the short term, it also raises several important questions about sustainability and brand perception.When a company decides to adopt a cut rate (降价) pricing strategy, it typically aims to capture a larger share of the market. For example, a new restaurant may offer meals at a cut rate (降价) to entice diners away from established competitors. This tactic can be particularly effective in industries with high competition, such as retail or food services, where consumers have numerous options to choose from.However, while a cut rate (降价) strategy might initially boost sales, it can also have negative consequences. One major risk is that customers may begin to associate the brand with lower quality. If a luxury brand suddenly starts selling its products at cut rates (降价), it may dilute its image and alienate its core customer base. This can lead to long-term damage, as loyal customers may feel betrayed or undervalued.Moreover, relying on cut rates (降价) can create a vicious cycle. Once a business establishes itself as a low-cost provider, it may find it challenging to raise prices in the future without losing customers. This can lead to decreased profit margins and financial instability. Companies that frequently resort to cut rates (降价) may struggle to maintain their operations, especially if they do not have a solid plan for transitioning back to regular pricing.Another consideration is the impact of cut rates (降价) on employee morale and company culture. When a company prioritizes low prices over quality service or product innovation, it may inadvertently devalue the efforts of its employees. Workers may feel pressured to cut corners or compromise on quality to meet lower price points, leading to a decline in job satisfaction and increased turnover rates.To navigate the challenges associated with cut rates (降价), businesses should consider alternative strategies that do not compromise their brand integrity. For instance, instead of slashing prices, a company could focus on enhancing the value of its offerings through improved customer service, loyalty programs, or unique product features. By doing so, they can differentiate themselves from competitors without resorting to cut rates (降价).In conclusion, while cut rates (降价) can be an effective short-term tactic for attracting customers, they come with significant risks that can jeopardize a company's long-term success. Businesses must carefully weigh the benefits and drawbacks of this strategy and consider more sustainable alternatives that align with their brand values. Ultimately, the goal should be to build a strong, loyal customer base that appreciates the value of the products or services offered, rather than merely chasing after low prices.
在当今竞争激烈的市场中,企业常常寻求吸引顾客和增加销售的方式。许多公司采用的一种常见策略是以低于竞争对手的价格提供产品或服务。这种做法通常被称为cut rate(降价)。虽然这种方法在短期内可能会导致顾客流量增加和销售量上升,但它也引发了一些关于可持续性和品牌认知的重要问题。当一家公司决定采取cut rate(降价)定价策略时,通常旨在占据更大的市场份额。例如,一家新餐馆可能会以cut rate(降价)来吸引食客远离已有的竞争对手。这种策略在竞争激烈的行业中尤其有效,例如零售或餐饮行业,消费者有众多选择。然而,虽然cut rate(降价)策略最初可能会提升销售,但它也可能产生负面后果。一个主要风险是顾客可能开始将品牌与低质量联系在一起。如果一个奢侈品牌突然以cut rates(降价)出售其产品,它可能会稀释其形象并疏远其核心顾客群。这可能导致长期损害,因为忠实顾客可能会感到被背叛或不被重视。此外,依赖于cut rates(降价)可能会造成恶性循环。一旦企业确立了自己作为低成本提供者的地位,将来可能很难在不失去顾客的情况下提高价格。这可能导致利润率下降和财务不稳定。频繁依赖于cut rates(降价)的公司可能会在维持运营方面面临困难,特别是如果他们没有稳健的计划来过渡回正常定价。另一个考虑因素是cut rates(降价)对员工士气和公司文化的影响。当公司优先考虑低价格而非优质服务或产品创新时,可能会无意中贬低员工的努力。工人可能会感到被迫削减开支或在满足较低价格时妥协质量,从而导致工作满意度下降和员工流失率上升。为了应对与cut rates(降价)相关的挑战,企业应考虑不妥协品牌完整性的替代策略。例如,公司可以专注于通过改善客户服务、忠诚计划或独特的产品特点来增强其产品的价值,而不是削减价格。通过这样做,他们可以在不诉诸于cut rates(降价)的情况下与竞争对手区分开来。总之,尽管cut rates(降价)可以作为吸引顾客的有效短期策略,但它们伴随着重大的风险,可能危及公司的长期成功。企业必须仔细权衡这一策略的利弊,并考虑与其品牌价值相一致的更可持续的替代方案。最终,目标应该是建立一个强大、忠诚的顾客基础,使其欣赏所提供产品或服务的价值,而不仅仅是追求低价格。