commercial frequency

简明释义

商用频率

英英释义

例句

1.The podcast has a lower commercial frequency 商业频率 compared to mainstream radio shows.

与主流广播节目相比，这个播客的商业频率较低。

2.During peak hours, the commercial frequency 商业频率 of the ads on TV rises significantly.

在高峰时段，电视广告的商业频率显著上升。

3.The radio station increased its commercial frequency 商业频率 to attract more advertisers.

这家电台增加了其商业频率以吸引更多广告商。

4.Advertisers prefer platforms with a high commercial frequency 商业频率 for better visibility.

广告商更喜欢具有高商业频率的平台，以获得更好的可见度。

5.Understanding commercial frequency 商业频率 can help businesses plan their advertising budgets effectively.

理解商业频率可以帮助企业有效规划广告预算。

作文

In today's rapidly evolving media landscape, understanding the concept of commercial frequency is essential for both advertisers and consumers. 商业频率 refers to the rate at which advertisements are broadcasted or displayed within a specific time frame. This frequency plays a crucial role in determining the effectiveness of an advertising campaign. The more frequently an advertisement is shown, the higher the chances are that it will be remembered by the target audience. However, there is a fine line between effective frequency and overwhelming viewers with repetitive ads.One of the key aspects of commercial frequency is its impact on brand recall. Studies have shown that repeated exposure to an advertisement can significantly enhance a consumer's ability to remember a brand. For instance, if a viewer sees a commercial for a new smartphone multiple times within a short period, they are more likely to recall the brand when making a purchasing decision. This phenomenon is often referred to as the "mere exposure effect," where familiarity breeds preference.However, while high commercial frequency can be beneficial, it can also lead to ad fatigue. Consumers may become annoyed or disenchanted with a brand if they feel bombarded by its advertisements. This is particularly relevant in digital advertising, where users can easily skip ads or use ad-blocking software. Therefore, marketers must find a balance in their advertising strategies, ensuring that their messages are frequent enough to be memorable but not so frequent that they drive potential customers away.Moreover, the context in which advertisements are displayed also influences the effectiveness of commercial frequency. For example, an ad shown during a popular television show may have a different impact than the same ad shown during late-night programming. Advertisers must consider their target audience and choose the right platforms and times to maximize the effectiveness of their campaigns.Additionally, advancements in technology have allowed for more precise targeting of advertisements, enabling brands to reach their desired audience with optimal commercial frequency. With tools like social media analytics and data-driven marketing strategies, companies can analyze consumer behavior and adjust their advertising frequency accordingly. This targeted approach not only improves brand visibility but also enhances the overall return on investment (ROI) for advertisers.In conclusion, mastering the concept of commercial frequency is vital for anyone involved in marketing and advertising. It is a powerful tool that can enhance brand recall and influence consumer behavior. However, marketers must tread carefully to avoid overwhelming their audience. By finding the right balance and utilizing modern technology for targeted advertising, brands can effectively leverage commercial frequency to achieve their marketing goals. As the media landscape continues to evolve, staying informed about the dynamics of commercial frequency will be crucial for success in the competitive world of advertising.

在当今快速发展的媒体环境中，理解商业频率的概念对广告商和消费者都至关重要。商业频率是指在特定时间框架内广播或展示广告的频率。这种频率在决定广告活动的有效性方面发挥着关键作用。广告展示得越频繁，目标受众记住它的机会就越大。然而，有效频率与让观众感到厌烦的重复广告之间有一条微妙的界线。商业频率的一个关键方面是其对品牌回忆的影响。研究表明，重复接触广告可以显著增强消费者记住品牌的能力。例如，如果观众在短时间内看到新智能手机的广告多次，他们在做购买决策时更可能回忆起该品牌。这种现象通常被称为“单纯曝光效应”，即熟悉感会促进偏好。然而，尽管高商业频率可能是有利的，但它也可能导致广告疲劳。如果消费者觉得被品牌的广告轰炸，他们可能会感到厌烦或失望。这在数字广告中尤其相关，因为用户可以轻松跳过广告或使用广告拦截软件。因此，营销人员必须在广告策略中找到平衡，确保他们的信息足够频繁以便被记住，但又不会频繁到驱赶潜在客户。此外，广告展示的上下文也会影响商业频率的有效性。例如，在热门电视节目中展示的广告，其影响可能与在深夜节目中展示的同一广告不同。广告商必须考虑他们的目标受众，并选择合适的平台和时间，以最大化他们活动的有效性。此外，技术的进步使得更精确的广告投放成为可能，使品牌能够以最佳的商业频率接触到目标受众。借助社交媒体分析和数据驱动的营销策略等工具，公司可以分析消费者行为并相应地调整广告频率。这种针对性的方式不仅提高了品牌的可见度，还增强了广告商的整体投资回报率（ROI）。总之，掌握商业频率的概念对任何参与营销和广告的人来说都是至关重要的。这是一个强大的工具，可以增强品牌回忆并影响消费者行为。然而，营销人员必须谨慎行事，以避免让观众感到不堪重负。通过找到正确的平衡并利用现代技术进行精准广告，品牌可以有效利用商业频率来实现其营销目标。随着媒体环境的不断发展，了解商业频率的动态对于在竞争激烈的广告世界中取得成功至关重要。