base line extension

简明释义

基线延伸线

英英释义

例句

1.The base line extension of their popular snack line included new flavors and healthier options.

他们受欢迎的小吃系列的基础线扩展包括新口味和更健康的选择。

2.A successful base line extension can lead to increased market share.

成功的基础线扩展可以导致市场份额的增加。

3.The company decided to implement a base line extension strategy to reach new customers.

公司决定实施基础线扩展策略以吸引新客户。

4.By introducing a base line extension, the brand was able to diversify its product offerings.

通过推出基础线扩展，该品牌能够多样化其产品供应。

5.During the meeting, we discussed potential base line extensions for our flagship products.

在会议上，我们讨论了我们旗舰产品的潜在基础线扩展。

作文

In today's competitive market, businesses are constantly seeking ways to enhance their product offerings and increase customer satisfaction. One effective strategy that has gained popularity is the concept of base line extension. This term refers to the practice of introducing new products under an existing brand name, leveraging the established reputation and customer loyalty of that brand. By utilizing base line extension, companies can diversify their product lines and appeal to a broader audience without the need for creating entirely new brands.For instance, consider a well-known beverage company that produces a popular cola. If this company decides to launch a new flavor, such as cherry or vanilla, under the same brand name, it is effectively employing base line extension. This approach not only capitalizes on the existing brand equity but also allows the company to reach consumers who may be interested in trying new flavors while still feeling comfortable with a familiar brand.The advantages of base line extension are numerous. Firstly, it helps in reducing marketing costs. Since the brand is already recognized, the company can save on advertising expenses that would otherwise be necessary to promote a completely new brand. Secondly, it allows for quicker market entry. With an established brand, the time required to introduce new products can be significantly shortened, enabling companies to respond rapidly to changing consumer preferences.However, there are also potential drawbacks to consider. One major risk is brand dilution. If a company extends its product line too far or introduces products that do not align with the brand’s core values, it may confuse consumers and weaken the brand's overall identity. For example, if a luxury car manufacturer were to suddenly produce a low-cost vehicle, it could alienate its existing customer base and damage its prestigious image. Therefore, careful consideration must be given to the types of products introduced through base line extension.Moreover, consumer perception plays a crucial role in the success of base line extension. Companies must ensure that the new products meet the quality expectations set by the original brand. If consumers perceive a decline in quality, it could lead to negative reviews and harm the brand’s reputation. This highlights the importance of maintaining high standards throughout the product development process.In conclusion, base line extension is a powerful marketing strategy that can offer significant benefits to companies looking to expand their product offerings. By leveraging the strength of an existing brand, businesses can introduce new products more efficiently and effectively. However, it is essential to approach this strategy with caution to avoid potential pitfalls such as brand dilution and consumer dissatisfaction. When executed thoughtfully, base line extension can lead to increased sales, enhanced customer loyalty, and long-term success in the marketplace.

在当今竞争激烈的市场中，企业不断寻求增强产品供应和提高客户满意度的方法。一种有效的策略是“基础线扩展”这一概念。这个术语指的是在现有品牌名称下推出新产品的做法，利用该品牌的良好声誉和客户忠诚度。通过利用基础线扩展，公司可以多样化其产品线，并吸引更广泛的受众，而无需创建全新的品牌。例如，考虑一家生产流行可乐的知名饮料公司。如果该公司决定推出一种新口味，例如樱桃或香草，仍然使用相同的品牌名称，那么它实际上是在运用基础线扩展。这种方法不仅利用了现有的品牌价值，还使公司能够吸引可能对尝试新口味感兴趣的消费者，同时仍然对熟悉的品牌感到舒适。基础线扩展的优势是众多的。首先，它有助于降低营销成本。由于品牌已经被认可，公司可以节省推广全新品牌所需的广告费用。其次，它允许更快地进入市场。凭借一个成熟的品牌，推出新产品所需的时间可以显著缩短，使公司能够迅速响应不断变化的消费者偏好。然而，也存在潜在的缺点需要考虑。一个主要风险是品牌稀释。如果公司将其产品线扩展得过远，或者推出与品牌核心价值不符的产品，可能会让消费者感到困惑并削弱品牌的整体形象。例如，如果一家豪华汽车制造商突然生产低价车辆，可能会疏远其现有客户群并损害其声望。因此，在通过基础线扩展推出产品时，必须谨慎考虑所引入的产品类型。此外，消费者感知在基础线扩展成功中起着至关重要的作用。公司必须确保新产品符合原始品牌设定的质量期望。如果消费者感知到质量下降，可能会导致负面评价并损害品牌声誉。这突显了在整个产品开发过程中保持高标准的重要性。总之，基础线扩展是一种强大的营销策略，可以为希望扩大产品供应的公司提供显著的好处。通过利用现有品牌的优势，企业可以更高效、更有效地推出新产品。然而，必须谨慎对待这一策略，以避免品牌稀释和消费者不满等潜在陷阱。当执行得当时，基础线扩展可以带来销售增长、增强客户忠诚度和市场的长期成功。