acquisition cost

简明释义

探测费用

英英释义

例句

1.Investors are concerned about the high acquisition cost 收购成本 of the recent merger.

投资者对最近合并的高收购成本感到担忧。

2.The company's acquisition cost 收购成本 for new software was significantly higher than anticipated.

公司的收购成本 收购成本超出了预期，购买新软件的费用明显更高。

3.The acquisition cost 收购成本 for this property was justified by its potential for appreciation.

这处房产的收购成本因其增值潜力而显得合理。

4.By optimizing our marketing strategy, we can lower the acquisition cost 收购成本 of new customers.

通过优化我们的营销策略，我们可以降低新客户的收购成本。

5.To improve profitability, we need to reduce our acquisition cost 收购成本 for raw materials.

为了提高利润，我们需要降低原材料的收购成本。

作文

In today's competitive business environment, companies are constantly seeking ways to maximize their profitability and minimize their expenses. One crucial aspect of this is understanding the concept of acquisition cost, which refers to the total expenses incurred by a company to acquire a new customer or asset. This includes not only the direct costs associated with the purchase but also indirect costs such as marketing, sales efforts, and any additional resources required to close a deal. Understanding acquisition cost is essential for businesses to make informed decisions about their strategies and investments.The acquisition cost can vary significantly depending on the industry and the specific tactics employed by the company. For instance, in the retail sector, the acquisition cost may include advertising expenses, promotional discounts, and even the cost of maintaining an attractive store environment to draw customers in. In contrast, a software company might focus more on digital marketing campaigns, free trials, and customer support services, all of which contribute to the overall acquisition cost.Calculating the acquisition cost accurately is vital for businesses to assess their return on investment (ROI). By analyzing these costs, companies can determine whether their marketing strategies are effective or if adjustments need to be made. For example, if the acquisition cost is too high relative to the revenue generated from new customers, it may indicate that the marketing efforts are not yielding the desired results. In such cases, businesses may need to explore alternative marketing channels or refine their messaging to better resonate with their target audience.Furthermore, understanding the acquisition cost allows companies to set realistic sales targets and budgets. By knowing how much it costs to acquire a customer, businesses can forecast their sales more accurately and allocate resources accordingly. This is particularly important for startups and small businesses that may have limited budgets and need to ensure every dollar spent is justified.In addition to customer acquisition, the concept of acquisition cost also applies to asset purchases. For instance, when a company invests in new machinery or technology, the acquisition cost would encompass not only the purchase price but also installation fees, training for employees, and ongoing maintenance costs. This comprehensive view of acquisition cost helps organizations evaluate the long-term benefits and sustainability of their investments.Ultimately, mastering the concept of acquisition cost is essential for companies looking to thrive in a dynamic marketplace. By carefully tracking and analyzing these costs, businesses can enhance their decision-making processes, improve their marketing effectiveness, and ultimately drive profitability. In conclusion, whether it pertains to gaining new customers or investing in assets, a thorough understanding of acquisition cost empowers organizations to strategize effectively and achieve their financial goals.

在当今竞争激烈的商业环境中，公司不断寻求最大化盈利和最小化开支的方法。一个关键方面是理解“acquisition cost”的概念，它指的是公司为获取新客户或资产而产生的总费用。这不仅包括与购买相关的直接成本，还包括市场营销、销售努力以及完成交易所需的任何额外资源等间接成本。理解acquisition cost对于企业做出明智的战略和投资决策至关重要。acquisition cost可能因行业和公司采用的具体策略而显著不同。例如，在零售行业，acquisition cost可能包括广告费用、促销折扣，甚至维持吸引顾客的商店环境的成本。相比之下，一家软件公司可能更注重数字营销活动、免费试用和客户支持服务，这些都对整体acquisition cost产生影响。准确计算acquisition cost对于企业评估投资回报率（ROI）至关重要。通过分析这些成本，公司可以判断其营销策略是否有效，或者是否需要进行调整。例如，如果acquisition cost相对于新客户产生的收入过高，这可能表明营销工作没有达到预期效果。在这种情况下，企业可能需要探索替代的营销渠道或调整其信息，使其更好地与目标受众产生共鸣。此外，理解acquisition cost使公司能够设定现实的销售目标和预算。通过了解获取客户的成本，企业可以更准确地预测销售并相应分配资源。这对于初创企业和小型企业尤其重要，因为它们可能预算有限，需要确保每一美元的支出都有合理的理由。除了客户获取之外，acquisition cost的概念也适用于资产购买。例如，当一家公司投资新机器或技术时，acquisition cost不仅包括购买价格，还包括安装费用、员工培训和持续维护成本。对acquisition cost的全面了解帮助组织评估其投资的长期收益和可持续性。最终，掌握acquisition cost的概念对于希望在动态市场中蓬勃发展的公司至关重要。通过仔细跟踪和分析这些成本，企业可以增强决策过程，提高营销效果，并最终推动盈利能力。总之，无论是涉及获取新客户还是投资资产，对acquisition cost的透彻理解使组织能够有效制定战略，实现财务目标。