skimming-the-cream pricing

简明释义

最高价定价法

英英释义

例句

1.By using skimming-the-cream pricing, the company was able to target high-income customers willing to pay more for exclusive features.

通过采用撇脂定价，公司能够瞄准愿意为独特功能支付更多费用的高收入客户。

2.After the initial launch, the brand shifted to a more competitive pricing strategy, moving away from skimming-the-cream pricing.

在初始发布之后，该品牌转向更具竞争力的定价策略，摆脱了撇脂定价。

3.The luxury car manufacturer used skimming-the-cream pricing to attract affluent buyers during the first few months of release.

这家豪华汽车制造商在发布后的前几个月使用了撇脂定价来吸引富裕买家。

4.The video game was initially priced high with a skimming-the-cream pricing approach, before gradually lowering the price over time.

这款视频游戏最初以高价推出，采用了撇脂定价的方法，然后逐渐降低价格。

5.The new smartphone was launched with a skimming-the-cream pricing strategy to maximize profits from early adopters.

这款新智能手机采用了撇脂定价策略，以最大化早期用户的利润。

作文

In today's highly competitive market, businesses are constantly seeking innovative strategies to maximize their profits. One such strategy that has gained significant attention is skimming-the-cream pricing. This pricing technique involves setting high prices for a new product or service initially, targeting customers who are willing to pay a premium for the latest innovations. By doing so, companies can recover their initial investments more quickly and capitalize on early adopters before gradually lowering prices to attract a broader audience.The concept of skimming-the-cream pricing is particularly effective in industries where technology and innovation play crucial roles, such as electronics, pharmaceuticals, and luxury goods. For instance, when a new smartphone is launched, manufacturers often set a high price point to attract tech enthusiasts who desire the latest features and are less sensitive to price changes. This approach allows companies to maximize revenue from customers who value novelty and innovation.However, the success of skimming-the-cream pricing depends on several factors. First, the product must offer unique features or benefits that differentiate it from competitors. If the product is perceived as just another option in a crowded market, customers may not be willing to pay a premium price. Therefore, effective marketing and branding strategies are essential to communicate the product's value proposition.Another critical consideration is the timing of price adjustments. After the initial launch phase, companies must carefully analyze market demand and customer behavior to determine when to lower prices. If prices are reduced too quickly, it may alienate early adopters who paid a higher price. Conversely, waiting too long to adjust prices may result in lost sales opportunities as competitors enter the market with similar products at lower prices.Moreover, skimming-the-cream pricing can lead to customer dissatisfaction if not managed properly. Early adopters may feel exploited if they perceive that they overpaid for a product that becomes significantly cheaper shortly after its release. To mitigate this risk, companies can offer exclusive perks or benefits to early customers, such as extended warranties or access to premium services, thereby enhancing their overall experience and justifying the higher price.In conclusion, skimming-the-cream pricing is a powerful pricing strategy that can help businesses maximize profits and recover their investments quickly. By targeting early adopters and gradually adjusting prices based on market demand, companies can effectively navigate the competitive landscape. However, the successful implementation of this strategy requires careful consideration of product differentiation, timing, and customer satisfaction. When executed correctly, skimming-the-cream pricing can provide a significant competitive advantage and foster long-term customer loyalty.

在当今竞争激烈的市场中，企业不断寻求创新策略以最大化利润。其中一种引起广泛关注的策略是撇脂定价。这种定价技术涉及在新产品或服务初期设定高价，目标是愿意为最新创新支付溢价的客户。通过这样做，公司可以更快地收回初始投资，并在逐渐降低价格以吸引更广泛的受众之前，利用早期采用者。撇脂定价的概念在技术和创新发挥关键作用的行业中特别有效，例如电子产品、制药和奢侈品。例如，当一款新智能手机发布时，制造商通常会设定高价，以吸引渴望最新功能的科技爱好者，这些人对价格变化的敏感度较低。这种方法使公司能够从重视新奇和创新的客户那里最大化收入。然而，撇脂定价的成功依赖于几个因素。首先，产品必须提供独特的特征或利益，使其与竞争对手区分开来。如果产品被认为只是拥挤市场中的另一个选择，客户可能不愿意支付溢价。因此，有效的营销和品牌策略对于传达产品的价值主张至关重要。另一个关键考虑因素是价格调整的时机。在初始推出阶段之后，公司必须仔细分析市场需求和客户行为，以确定何时降低价格。如果价格过快降低，可能会疏远那些支付更高价格的早期采用者。相反，等待过长时间才调整价格可能会导致销售机会的丧失，因为竞争对手以更低的价格进入市场，提供类似产品。此外，如果管理不当，撇脂定价可能导致客户不满。如果早期采用者觉得自己为一款在发布后不久变得显著便宜的产品支付了过高的价格，他们可能会感到被剥削。为了减轻这种风险，公司可以向早期客户提供独家福利或优惠，例如延长保修期或访问高级服务，从而增强他们的整体体验并证明更高价格的合理性。总之，撇脂定价是一种强大的定价策略，可以帮助企业最大化利润并快速收回投资。通过针对早期采用者并根据市场需求逐渐调整价格，公司可以有效应对竞争环境。然而，这种策略的成功实施需要仔细考虑产品差异化、时机和客户满意度。当正确执行时，撇脂定价可以提供显著的竞争优势，并促进长期的客户忠诚度。