own brand

简明释义

自有品牌,自有商标

英英释义

例句

1.Their own brand of clothing has gained popularity for its quality and affordability.

他们的自有品牌服装因其质量和实惠而受到欢迎。

2.Many retailers offer their own brand items at a lower price than national brands.

许多零售商提供其自有品牌商品，价格低于国家品牌。

3.She prefers to buy the store's own brand of cereal because it's cheaper and tastes just as good.

她更喜欢购买商店的自有品牌谷物，因为它更便宜且味道一样好。

4.The company decided to expand its own brand line to include more household items.

该公司决定扩展其自有品牌系列，增加更多家居用品。

5.The supermarket launched its own brand of organic products to attract health-conscious customers.

超市推出了其自有品牌的有机产品，以吸引注重健康的顾客。

作文

In today's competitive market, many companies are striving to create a unique identity that sets them apart from their rivals. One effective way to achieve this is through the development of an own brand (自有品牌). An own brand allows retailers to offer products that are exclusive to their stores, often at a lower price point compared to national brands. This strategy not only enhances customer loyalty but also improves profit margins for the retailer.The concept of an own brand has gained significant traction in recent years, especially in the grocery sector. Retailers such as Walmart and Tesco have successfully launched their own lines of products, ranging from food items to household goods. These products are typically marketed as high-quality alternatives to more expensive national brands, making them appealing to budget-conscious consumers.One of the key advantages of an own brand is the control it gives retailers over pricing and product quality. By cutting out the middleman, retailers can offer competitive prices while maintaining higher profit margins. Additionally, they can ensure that the products meet specific quality standards, which is crucial for building trust with customers. For instance, if a store's own brand of organic pasta receives positive reviews, customers are more likely to return for repeat purchases.Moreover, an own brand can help retailers differentiate themselves in a crowded marketplace. With numerous brands vying for consumer attention, having a unique product line can make a significant impact. Retailers can tailor their own brand offerings to suit local tastes and preferences, further enhancing their appeal. For example, a supermarket in a coastal region might develop an own brand of seafood products that cater specifically to the local population's palate.However, launching an own brand is not without its challenges. Retailers must invest in research and development to create products that truly resonate with consumers. This process involves understanding market trends, analyzing competitors, and conducting taste tests to ensure the final product meets customer expectations. Additionally, marketing plays a crucial role in the success of an own brand. Retailers need to effectively communicate the value of their products to consumers, emphasizing quality and affordability.In conclusion, the development of an own brand (自有品牌) presents a valuable opportunity for retailers to enhance their market presence and build customer loyalty. By offering exclusive products that provide quality and value, retailers can distinguish themselves from competitors and foster long-term relationships with consumers. As the retail landscape continues to evolve, those who embrace the own brand strategy will likely find themselves well-positioned for success in the future.

在当今竞争激烈的市场中，许多公司都在努力创造独特的身份，以使自己与竞争对手区分开来。一种有效的方法是通过开发自有品牌。自有品牌允许零售商提供独家产品，通常价格低于国家品牌。这一策略不仅增强了客户忠诚度，还提高了零售商的利润率。近年来，自有品牌的概念在食品杂货行业获得了显著的关注。沃尔玛和乐购等零售商成功推出了自己的产品线，从食品到家庭用品。这些产品通常被宣传为比更昂贵的国家品牌更高质量的替代品，使其对预算有限的消费者具有吸引力。自有品牌的一个关键优势是它赋予零售商对定价和产品质量的控制。通过去除中间商，零售商可以提供具有竞争力的价格，同时保持更高的利润率。此外，他们可以确保产品符合特定的质量标准，这对建立与客户的信任至关重要。例如，如果一家商店的自有品牌有机意大利面获得积极评价，客户更可能再次光顾。此外，自有品牌可以帮助零售商在拥挤的市场中实现差异化。在众多品牌争夺消费者注意力的情况下，拥有独特的产品线可以产生重大影响。零售商可以根据当地口味和偏好量身定制他们的自有品牌产品，从而进一步增强其吸引力。例如，位于沿海地区的超市可能会开发一种专门针对当地人群口味的海鲜自有品牌。然而，推出自有品牌并非没有挑战。零售商必须投资于研发，以创建真正与消费者产生共鸣的产品。这个过程涉及了解市场趋势、分析竞争对手和进行品尝测试，以确保最终产品符合客户期望。此外，营销在自有品牌的成功中发挥着至关重要的作用。零售商需要有效地向消费者传达其产品的价值，强调质量和实惠。总之，开发自有品牌（自有品牌）为零售商提供了增强市场存在感和建立客户忠诚度的宝贵机会。通过提供独家产品，提供质量和价值，零售商可以将自己与竞争对手区分开来，并与消费者建立长期关系。随着零售环境的不断演变，那些采用自有品牌战略的零售商将可能在未来找到成功的良好位置。