sunk cost

简明释义

滞留成本

英英释义

例句

1.When analyzing a business deal, it's crucial to ignore the sunk cost 沉没成本 and focus on future benefits.

在分析商业交易时，忽略沉没成本并专注于未来收益是至关重要的。

2.He realized that the time he spent on the project was a sunk cost 沉没成本 and chose to move on.

他意识到在项目上花费的时间是沉没成本，于是选择继续前进。

3.The company should not let the sunk cost 沉没成本 of the previous investment affect its future decisions.

公司不应该让之前投资的沉没成本影响未来的决策。

4.Investing more money in a failing project is often a mistake because of the sunk cost 沉没成本 involved.

在一个失败的项目中投入更多的钱通常是个错误，因为涉及到的沉没成本。

5.She decided to stop attending the class despite the sunk cost 沉没成本 of the tuition fees.

尽管学费已支付，她还是决定停止上课，这样做是因为考虑到沉没成本。

作文

In the world of economics and decision-making, the concept of sunk cost refers to resources that have already been invested in a project or decision and cannot be recovered. This idea is crucial for understanding how individuals and businesses make choices, especially when faced with the prospect of further investment. The challenge arises when people allow these past investments to unduly influence their current decisions, leading to a phenomenon known as the 'sunk cost fallacy.'For instance, imagine a person who has spent a significant amount of money on a concert ticket but finds out that they are feeling unwell on the day of the event. Instead of weighing the current situation and deciding whether attending the concert is worth the discomfort, they might rationalize going simply because they have already spent the money on the ticket. This is a classic example of allowing sunk cost to dictate future actions, rather than making a decision based on present circumstances.Businesses often fall into the same trap. Consider a company that has invested millions in developing a new product. As the launch date approaches, it becomes clear that market conditions have changed, and the product may no longer be viable. However, due to the substantial investment already made, the company might decide to proceed with the launch, hoping to recoup some of the costs. This can lead to further losses and missed opportunities, as the decision is anchored in the sunk cost rather than a rational evaluation of the current market environment.The key to avoiding the sunk cost fallacy is to recognize that past investments should not dictate future actions. Instead, decision-makers should focus on the potential outcomes of their choices moving forward. This requires a shift in mindset, where one evaluates options based solely on their current merits and future potential, rather than being influenced by what has already been spent or lost.One effective strategy to overcome the sunk cost fallacy is to conduct a thorough cost-benefit analysis before making decisions. By objectively assessing the benefits and costs of continuing with a project versus cutting losses, individuals and organizations can make more informed choices. Additionally, seeking external perspectives can provide valuable insights and help mitigate emotional biases that often cloud judgment in such situations.Ultimately, understanding the concept of sunk cost and its implications can lead to better decision-making in both personal and professional contexts. By recognizing that past investments are irrecoverable, we can free ourselves from the burden of those costs and make choices that align with our current goals and circumstances. In doing so, we enhance our ability to adapt and thrive in an ever-changing environment, whether it be in our personal lives or within the corporate landscape.In conclusion, the notion of sunk cost serves as a reminder that while past investments may weigh heavily on our minds, they should not dictate our future decisions. Embracing this perspective can empower us to make choices that are more aligned with our present situation and future aspirations, ultimately leading to more successful outcomes.

在经济学和决策的世界中，短语sunk cost指的是已经投入到某个项目或决策中的资源，这些资源是无法收回的。这个概念对于理解个人和企业如何做出选择至关重要，尤其是在面临进一步投资的前景时。当人们允许这些过去的投资不当影响他们当前的决策时，就会出现一种现象，称为“沉没成本谬误”。例如，想象一个人花了很多钱买了一张音乐会的票，但在活动当天发现自己感到不适。与其权衡当前的情况，决定参加音乐会是否值得，他们可能会合理化地去参加，仅仅因为他们已经花了钱买了票。这是一个经典的例子，说明了如何让sunk cost支配未来的行动，而不是根据当前的情况做出决策。企业往往也会陷入同样的陷阱。考虑一家已经在开发新产品上投资了数百万的公司。随着发布日期的临近，市场条件变得明显，产品可能不再可行。然而，由于已经投入了大量资金，该公司可能会决定继续推出，期望收回一些成本。这可能导致进一步的损失和错失机会，因为这一决策是基于sunk cost而非对当前市场环境的理性评估。避免sunk cost谬误的关键在于认识到，过去的投资不应主导未来的行动。相反，决策者应该专注于他们选择的潜在结果。这需要心态的转变，在这种转变中，人们仅根据选项的当前优点和未来潜力进行评估，而不是受到已经花费或损失的影响。克服sunk cost谬误的一种有效策略是在做出决策之前进行全面的成本效益分析。通过客观评估继续项目与止损之间的收益和成本，个人和组织可以做出更明智的选择。此外，寻求外部视角可以提供有价值的见解，并帮助减轻在这种情况下常常影响判断的情感偏见。最终，理解sunk cost的概念及其影响可以在个人和职业背景下带来更好的决策。通过认识到过去的投资是不可恢复的，我们可以摆脱这些成本的负担，做出与我们当前目标和情况一致的选择。在这样做的过程中，我们增强了适应和在不断变化的环境中蓬勃发展的能力，无论是在个人生活中还是在企业领域内。总之，sunk cost的概念提醒我们，虽然过去的投资可能在我们的脑海中沉重，但它们不应支配我们的未来决策。接受这一观点可以使我们能够做出更符合我们当前情况和未来愿望的选择，最终导致更成功的结果。