scramble merchandising

简明释义

争夺销售

英英释义

例句

1.Implementing scramble merchandising can lead to increased impulse buys among shoppers.

实施混乱商品陈列可以导致顾客的冲动购买增加。

2.During the clearance sale, the manager opted for scramble merchandising to move inventory quickly.

在清仓大甩卖期间，经理选择了混乱商品陈列以快速清理库存。

3.The retail team decided to implement scramble merchandising to increase product visibility during the holiday season.

零售团队决定实施混乱商品陈列以提高节日期间产品的可见性。

4.The concept of scramble merchandising allows for a more dynamic shopping experience.

概念的混乱商品陈列允许更具动态的购物体验。

5.By using scramble merchandising, the store was able to attract more customers with its unique layout.

通过使用混乱商品陈列，商店能够以其独特的布局吸引更多顾客。

作文

In the fast-paced world of retail, businesses are constantly seeking innovative strategies to attract customers and boost sales. One such strategy that has gained popularity in recent years is scramble merchandising. This approach involves mixing various products together in a way that encourages consumers to explore and discover new items they might not have initially considered purchasing. By creating a visually appealing and diverse shopping experience, retailers aim to increase impulse buys and enhance customer satisfaction.The concept of scramble merchandising can be traced back to the idea of cross-merchandising, where related products are placed together to encourage additional purchases. For instance, a grocery store may display pasta next to sauces and cheeses, enticing shoppers to buy all three items for a complete meal. However, scramble merchandising takes this concept a step further by combining a wider variety of unrelated products in a single display. Imagine walking into a store and finding a section that features gardening tools, cookbooks, and picnic supplies all in one area. This unexpected combination not only captures attention but also sparks creativity in how customers envision using these products together.One of the primary advantages of scramble merchandising is its ability to create a sense of urgency and excitement in the shopping experience. When customers encounter an eclectic mix of products, they may feel compelled to explore the area more thoroughly, leading to longer shopping trips and increased sales. Retailers can capitalize on this by strategically placing high-margin items alongside popular or seasonal products, thereby maximizing their profit potential.Moreover, scramble merchandising can also foster a sense of discovery among shoppers. In today's consumer landscape, where online shopping is prevalent, physical stores must find ways to differentiate themselves. By offering a unique and engaging shopping environment, retailers can draw customers in and encourage them to make purchases they might not have considered otherwise. This not only enhances the in-store experience but also builds brand loyalty as customers associate the retailer with fun and memorable shopping adventures.However, implementing scramble merchandising requires careful planning and execution. Retailers must ensure that the product combinations make sense and resonate with their target audience. A haphazard arrangement of items may lead to confusion and frustration rather than excitement. Therefore, it is crucial for retailers to conduct market research and understand their customers' preferences before adopting this strategy.In conclusion, scramble merchandising represents a dynamic approach to retail that encourages exploration and enhances the shopping experience. By creatively combining products in unexpected ways, retailers can capture customer attention, boost sales, and foster brand loyalty. As the retail landscape continues to evolve, embracing innovative strategies like scramble merchandising will be essential for businesses looking to thrive in a competitive market.

在零售行业快速发展的世界中，企业不断寻求创新策略来吸引顾客并提升销售。一种近年来越来越受欢迎的策略是混合商品展示（scramble merchandising）。这种方法涉及将各种产品混合在一起，以鼓励消费者探索和发现他们可能最初没有考虑购买的新商品。通过创造一个视觉上吸引人且多样化的购物体验，零售商旨在增加冲动购买并提升顾客满意度。混合商品展示（scramble merchandising）的概念可以追溯到交叉商品展示的理念，即将相关产品放在一起以鼓励额外购买。例如，杂货店可能会将意大利面放在酱料和奶酪旁边，诱使购物者购买这三种商品以便于准备一顿完整的餐。然而，混合商品展示（scramble merchandising）更进一步，通过将更广泛的无关产品组合在一个展示中来吸引消费者。想象一下走进一家商店，发现一个区域展示了园艺工具、食谱书和野餐用品，这种意想不到的组合不仅吸引眼球，还激发了顾客对如何将这些产品一起使用的创造力。混合商品展示（scramble merchandising）的主要优势之一是它能够在购物体验中创造紧迫感和兴奋感。当顾客遇到一系列各异的产品时，他们可能会感到有必要更彻底地探索该区域，从而导致更长的购物时间和增加的销售额。零售商可以利用这一点，通过将高利润商品与受欢迎或季节性产品战略性地放在一起，从而最大化他们的利润潜力。此外，混合商品展示（scramble merchandising）还可以促进顾客之间的发现感。在当今在线购物盛行的消费环境中，实体店必须找到区分自己的方式。通过提供独特而引人入胜的购物环境，零售商可以吸引顾客并鼓励他们进行原本未曾考虑的购买。这不仅增强了店内体验，还建立了品牌忠诚度，因为顾客将零售商与有趣而难忘的购物冒险联系在一起。然而，实施混合商品展示（scramble merchandising）需要仔细的规划和执行。零售商必须确保产品组合合理，并与目标受众产生共鸣。杂乱无章的商品排列可能导致困惑和沮丧，而不是兴奋。因此，零售商在采用这一策略之前，进行市场研究并了解顾客的偏好至关重要。总之，混合商品展示（scramble merchandising）代表了一种动态的零售方法，鼓励探索并增强购物体验。通过以出人意料的方式创造性地组合产品，零售商可以吸引顾客的注意，提升销售并促进品牌忠诚度。随着零售环境的不断演变，采用像混合商品展示（scramble merchandising）这样的创新策略将对希望在竞争激烈的市场中蓬勃发展的企业至关重要。