fixed resale price

简明释义

约定转售价格

英英释义

例句

1.The company set a fixed resale price to maintain brand value.

公司设定了一个固定转售价格以维护品牌价值。

2.Consumers often appreciate the stability of a fixed resale price for popular products.

消费者通常会欣赏热门产品的固定转售价格所带来的稳定性。

3.Retailers must adhere to the fixed resale price established by the manufacturer.

零售商必须遵守制造商设定的固定转售价格。

4.A fixed resale price can enhance customer loyalty by ensuring consistent pricing.

固定转售价格可以通过确保价格一致性来增强客户忠诚度。

5.The fixed resale price policy helps prevent price wars among competitors.

固定转售价格政策有助于防止竞争对手之间的价格战。

作文

The concept of a fixed resale price is one that often sparks debate among economists, retailers, and consumers alike. A fixed resale price refers to a pricing strategy where manufacturers set a specific price at which their products must be sold by retailers. This means that retailers cannot lower the price below this set amount, ensuring that the product maintains a certain value in the market. While some argue that this practice protects brand integrity and prevents price wars among retailers, others believe it restricts competition and ultimately harms consumers.To understand the implications of a fixed resale price, we must first consider its advantages. One of the primary benefits is that it helps maintain the perceived value of a product. For luxury brands, for instance, a fixed resale price ensures that their products are not devalued by discounting practices. This can help retain customer loyalty, as consumers often associate higher prices with higher quality. Furthermore, manufacturers can ensure a more stable profit margin, as they can predict how much revenue they will generate from each sale.However, the disadvantages of implementing a fixed resale price cannot be overlooked. Critics argue that it creates an artificial pricing structure that limits competition. Retailers may feel constrained by the inability to adjust prices based on their operational costs or local market conditions. This can lead to a lack of flexibility in pricing strategies, which may ultimately result in reduced sales volume. Additionally, consumers may find themselves paying more than they would in a competitive market, leading to frustration and a potential loss of trust in the brand.In many countries, the legality of fixed resale price agreements is a contentious issue. Some jurisdictions view them as a form of price-fixing, which can violate antitrust laws. Companies found guilty of enforcing such pricing strategies may face hefty fines and damage to their reputation. This legal scrutiny highlights the delicate balance between protecting brand value and encouraging healthy market competition.Despite these challenges, some companies successfully navigate the complexities of a fixed resale price. They do this by focusing on building strong relationships with their retail partners and emphasizing the importance of brand integrity. By providing retailers with marketing support and training, manufacturers can help them understand the value of maintaining the fixed resale price and how it benefits both parties in the long run.In conclusion, the concept of a fixed resale price presents both opportunities and challenges. While it can help preserve brand value and ensure profitability for manufacturers, it also raises concerns about competition and consumer rights. As the retail landscape continues to evolve, it will be interesting to see how companies adapt their pricing strategies and whether the fixed resale price model remains relevant in an increasingly dynamic market.

“固定转售价格”的概念常常引发经济学家、零售商和消费者之间的辩论。“固定转售价格”是指一种定价策略，制造商设定一个特定的价格，零售商必须以此价格出售他们的产品。这意味着零售商不能将价格降低到这个设定的金额以下，从而确保产品在市场上保持一定的价值。虽然一些人认为这种做法保护了品牌的完整性，防止了零售商之间的价格竞争，但另一些人则认为这限制了竞争，最终对消费者造成伤害。要理解“固定转售价格”的影响，我们首先必须考虑它的优点。其主要好处之一是，它有助于维持产品的感知价值。例如，对于奢侈品牌来说，“固定转售价格”确保他们的产品不会因为折扣销售而贬值。这可以帮助保持客户忠诚度，因为消费者通常将较高的价格与较高的质量联系在一起。此外，制造商可以确保更稳定的利润率，因为他们可以预测每次销售将产生多少收入。然而，实施“固定转售价格”的缺点也不容忽视。批评者认为，它创造了一种人为的定价结构，限制了竞争。零售商可能会感到受制于无法根据自身运营成本或当地市场条件调整价格。这可能导致定价策略缺乏灵活性，最终导致销售量减少。此外，消费者可能会发现自己支付的价格比在竞争市场中更高，这会导致挫败感并潜在地失去对品牌的信任。在许多国家，“固定转售价格”协议的合法性是一个有争议的问题。一些司法管辖区将其视为一种价格操控，这可能违反反垄断法。被发现强制执行这种定价策略的公司可能面临巨额罚款和声誉受损。这一法律审查突显了保护品牌价值与促进健康市场竞争之间的微妙平衡。尽管面临这些挑战，一些公司成功应对“固定转售价格”的复杂性。他们通过专注于与零售合作伙伴建立良好的关系，并强调品牌完整性的重要性来实现这一目标。通过为零售商提供营销支持和培训，制造商可以帮助他们理解维持“固定转售价格”的价值，以及这如何在长期内使双方受益。总之，“固定转售价格”的概念既带来了机遇，也带来了挑战。虽然它可以帮助保护品牌价值并确保制造商的盈利能力，但它也引发了关于竞争和消费者权益的担忧。随着零售环境的不断发展，观察公司如何调整其定价策略，以及“固定转售价格”模式在日益动态的市场中是否仍然相关，将是非常有趣的。