competitive price

简明释义

有竞争力的价格

英英释义

例句

1.The new smartphone is being sold at a competitive price (具有竞争力的价格) compared to its rivals.

这款新智能手机的售价与竞争对手相比，具有竞争力的价格（competitive price）。

2.Our company offers a wide range of products at a competitive price (具有竞争力的价格) to attract more customers.

我们公司提供多种产品，价格具有竞争力（competitive price），以吸引更多客户。

3.To stay ahead in the market, we need to ensure our services are provided at a competitive price (具有竞争力的价格).

为了在市场上保持领先地位，我们需要确保我们的服务以具有竞争力的价格（competitive price）提供。

4.We believe that offering a competitive price (具有竞争力的价格) will help us gain market share.

我们相信，提供具有竞争力的价格（competitive price）将帮助我们获得市场份额。

5.The travel agency provides holiday packages at a competitive price (具有竞争力的价格) to attract more tourists.

这家旅行社提供的假期套餐价格具有竞争力（competitive price），以吸引更多游客。

作文

In today's global market, businesses are constantly striving to attract customers and increase their market share. One of the most effective strategies to achieve this goal is by offering a competitive price. A competitive price refers to a price point that is attractive compared to similar products or services offered by competitors. It plays a crucial role in a company's pricing strategy, as it can significantly influence consumer purchasing decisions.To better understand the importance of a competitive price, we must first consider the nature of consumer behavior. In an age where information is readily accessible, consumers are more informed than ever before. They can easily compare prices online, read reviews, and assess the value of different options available in the market. As a result, if a company fails to offer a competitive price, it risks losing potential customers to competitors who do.Moreover, a competitive price can enhance brand perception. When consumers perceive a product as being fairly priced, they are more likely to view the brand positively. This perception can lead to increased customer loyalty, as satisfied customers are likely to return for repeat purchases and recommend the brand to others. On the other hand, if a company sets its prices too high without justifiable reasons, it may create a negative image, leading to decreased sales and market share.Setting a competitive price requires careful analysis and consideration of various factors. Companies must conduct thorough market research to understand the pricing strategies of their competitors and the expectations of their target audience. Additionally, businesses need to evaluate their cost structure to ensure that they can maintain profitability while offering attractive prices. This balance is crucial; a price that is too low may lead to short-term sales but can jeopardize long-term sustainability if it does not cover costs.Furthermore, seasonal trends and economic conditions can also impact what constitutes a competitive price. For instance, during holiday seasons or promotional events, consumers may expect discounts and special offers. Companies that adjust their prices accordingly can capitalize on these opportunities to boost sales and attract new customers.Another aspect to consider is the psychological impact of pricing. The concept of a competitive price is not solely about being the lowest-priced option. Often, consumers associate higher prices with better quality. Therefore, businesses need to find a sweet spot where their prices reflect both value and quality. This means that a competitive price should not only be affordable but also align with the perceived value of the product or service.In conclusion, offering a competitive price is essential for businesses looking to thrive in a competitive market. It requires a deep understanding of consumer behavior, market dynamics, and internal cost structures. By strategically positioning their prices, companies can enhance their brand image, foster customer loyalty, and ultimately drive sales. As the market continues to evolve, businesses must remain agile and responsive to changes in pricing trends to maintain their competitive edge. Thus, a well-thought-out pricing strategy that includes a competitive price is vital for long-term success in any industry.

在当今全球市场中，企业不断努力吸引客户并增加市场份额。实现这一目标的最有效策略之一是提供一个具有竞争力的价格。具有竞争力的价格是指与竞争对手提供的类似产品或服务相比，具有吸引力的价格点。它在公司的定价策略中发挥着至关重要的作用，因为它可以显著影响消费者的购买决策。为了更好地理解具有竞争力的价格的重要性，我们首先必须考虑消费者行为的性质。在信息随时可得的时代，消费者比以往任何时候都更加了解情况。他们可以轻松地在线比较价格、阅读评论和评估市场上不同选项的价值。因此，如果一家公司未能提供具有竞争力的价格，则可能会将潜在客户拱手让给提供更好价格的竞争对手。此外，具有竞争力的价格还可以提升品牌形象。当消费者认为某个产品的价格合理时，他们更有可能对该品牌持积极看法。这种看法可以导致客户忠诚度的提高，因为满意的客户更可能进行重复购买并向他人推荐该品牌。另一方面，如果一家公司在没有正当理由的情况下将价格设定得过高，可能会造成负面形象，导致销售和市场份额下降。设定具有竞争力的价格需要仔细分析和考虑各种因素。公司必须进行彻底的市场调研，以了解竞争对手的定价策略和目标受众的期望。此外，企业还需要评估其成本结构，以确保能够在提供有吸引力的价格的同时保持盈利能力。这种平衡至关重要；价格过低可能会导致短期销售，但如果无法覆盖成本，则可能会危及长期可持续性。此外，季节性趋势和经济状况也会影响什么构成具有竞争力的价格。例如，在假日季节或促销活动期间，消费者可能会期待折扣和特别优惠。根据这些机会调整价格的公司可以利用这些机会来提升销售并吸引新客户。另一个需要考虑的方面是定价的心理影响。具有竞争力的价格的概念不仅仅是成为最低价格的选择。通常，消费者将较高的价格与更好的质量联系在一起。因此，企业需要找到一个甜蜜点，使其价格既反映价值又反映质量。这意味着具有竞争力的价格不仅应该是可承受的，还应与产品或服务的感知价值相一致。总之，提供具有竞争力的价格对于希望在竞争市场中蓬勃发展的企业至关重要。这需要深入了解消费者行为、市场动态和内部成本结构。通过战略性地定位价格，公司可以提升品牌形象、培养客户忠诚度，并最终推动销售。随着市场的不断发展，企业必须保持灵活性，并对定价趋势的变化做出反应，以保持其竞争优势。因此，包含具有竞争力的价格的周密定价策略对于任何行业的长期成功至关重要。