negotiated purchase and marketing

简明释义

议购议销

英英释义

例句

1.Our team specializes in negotiated purchase and marketing strategies that enhance profitability.

我们的团队专注于提升盈利能力的谈判采购和营销策略。

2.The company engaged in negotiated purchase and marketing to secure better prices for their raw materials.

公司通过谈判采购和营销来确保原材料的更好价格。

3.After months of discussions, they finalized the negotiated purchase and marketing agreement.

经过几个月的讨论，他们最终敲定了谈判采购和营销协议。

4.She presented a proposal for negotiated purchase and marketing at the annual conference.

她在年度会议上提出了关于谈判采购和营销的提案。

5.The negotiated purchase and marketing process allowed us to reduce costs significantly.

通过谈判采购和营销过程，我们显著降低了成本。

作文

In today's fast-paced business environment, the concepts of negotiated purchase and marketing have become increasingly important for companies aiming to thrive. Negotiated purchase and marketing refers to the strategic approach where businesses engage in discussions and negotiations to acquire products or services while simultaneously promoting their own offerings. This dual focus not only enhances procurement efficiency but also strengthens market positioning. To understand the significance of negotiated purchase and marketing, we must first explore what each term entails. Negotiated purchase involves the process of negotiation between buyers and sellers to reach an agreement on the price, terms, and conditions of a purchase. This process can lead to better deals, improved supplier relationships, and ultimately, cost savings for the purchasing company. On the other hand, marketing encompasses the activities that businesses undertake to promote their products or services to potential customers. It involves understanding customer needs, creating value propositions, and effectively communicating those to the target audience.The synergy between these two concepts is crucial for several reasons. First, when a company engages in negotiated purchase and marketing, it can leverage its marketing insights during negotiations. For instance, understanding market trends and customer preferences can empower a purchasing team to negotiate better terms with suppliers. They can present data-backed arguments that highlight the value of their business as a customer, which can lead to more favorable pricing and terms. Furthermore, this approach fosters a collaborative atmosphere where both parties feel they are gaining value from the transaction.Moreover, negotiated purchase and marketing can enhance a company's competitive edge. By negotiating effectively, businesses can secure exclusive deals or early access to new products, which can be marketed as unique selling points to attract customers. This not only boosts sales but also builds brand loyalty as customers perceive the company as a provider of quality and exclusive offerings.Additionally, integrating negotiated purchase and marketing into a company's strategy can lead to long-term partnerships with suppliers. When both parties engage in open communication and negotiation, trust is established, paving the way for future collaborations. These partnerships can result in joint marketing efforts, co-branded products, or even shared research and development initiatives, all of which can further enhance a company's market presence.However, it is essential to approach negotiated purchase and marketing with a mindset of win-win. The goal should not merely be to extract the best deal for one party but to find solutions that benefit both sides. This requires effective communication skills, empathy, and a willingness to understand the other party's perspective. When both parties feel that their needs are being met, it leads to more productive negotiations and sustainable business relationships.In conclusion, the integration of negotiated purchase and marketing into a company's operations can significantly impact its success. By fostering collaboration between procurement and marketing teams, businesses can achieve better deals, enhance their market position, and build lasting relationships with suppliers. As the business landscape continues to evolve, companies that prioritize this strategic approach will likely stay ahead of the competition and meet the ever-changing demands of the market.

在当今快节奏的商业环境中，谈判采购和营销的概念对于那些希望蓬勃发展的公司变得越来越重要。谈判采购和营销指的是企业在获取产品或服务时进行讨论和谈判的战略方法，同时促进他们自己的产品。这种双重关注不仅提高了采购效率，还增强了市场定位。要理解谈判采购和营销的重要性，我们必须首先探讨每个术语的含义。谈判采购涉及买方和卖方之间的谈判过程，以达成购买价格、条款和条件的协议。这个过程可以带来更好的交易、改善供应商关系，并最终为采购公司节省成本。另一方面，营销包括企业为向潜在客户推广其产品或服务而进行的活动。它涉及了解客户需求、创建价值主张以及有效地将这些信息传达给目标受众。这两个概念之间的协同作用至关重要。首先，当公司参与谈判采购和营销时，可以在谈判过程中利用其市场营销洞察力。例如，了解市场趋势和客户偏好可以使采购团队在与供应商谈判时提出更好的条件。他们可以提供以数据为依据的论据，强调作为客户的业务的价值，这可以导致更有利的定价和条款。此外，这种方法还促进了一个合作氛围，使双方都感到交易中获得了价值。此外，谈判采购和营销可以增强公司的竞争优势。通过有效谈判，企业可以确保独家交易或提前获得新产品，这可以作为独特销售点进行营销，以吸引客户。这不仅提升了销售额，还建立了品牌忠诚度，因为客户认为该公司是优质和独特产品的提供者。此外，将谈判采购和营销融入公司的战略中可以导致与供应商的长期合作关系。当双方进行开放的沟通和谈判时，信任建立，为未来的合作铺平道路。这些合作关系可以导致联合营销活动、共同品牌产品或甚至共享研发计划，所有这些都可以进一步增强公司的市场存在。然而，必须以双赢的心态来处理谈判采购和营销。目标不应仅仅是为一方争取最佳交易，而是寻找对双方都有利的解决方案。这需要有效的沟通技巧、同理心和愿意理解另一方的视角。当双方都感到他们的需求得到满足时，会导致更高效的谈判和可持续的商业关系。总之，将谈判采购和营销融入公司的运营中可以显著影响其成功。通过促进采购和营销团队之间的合作，企业可以实现更好的交易、增强市场地位并与供应商建立持久的关系。随着商业环境的不断演变，优先考虑这种战略方法的公司可能会在竞争中保持领先，并满足不断变化的市场需求。