promotional allowance discount

简明释义

业务推广奖励奖,业务推广奖励折扣

英英释义

A promotional allowance discount is a reduction in price offered by manufacturers or suppliers to retailers as an incentive to promote and sell specific products during a marketing campaign.

促销津贴折扣是制造商或供应商向零售商提供的价格减少,以激励他们在营销活动期间推广和销售特定产品。

例句

1.The promotional allowance discount helped us clear out old inventory quickly.

促销补贴折扣帮助我们迅速清理了旧库存。

2.Retailers often use a promotional allowance discount to boost sales during holidays.

零售商通常在假日期间使用促销补贴折扣来促进销售。

3.By applying a promotional allowance discount, we were able to attract more customers to our new product line.

通过应用促销补贴折扣,我们能够吸引更多顾客关注我们的新产品线。

4.The store offered a promotional allowance discount to encourage customers to buy in bulk.

商店提供了促销补贴折扣以鼓励顾客大量购买。

5.We received a promotional allowance discount on our order, which significantly reduced the total cost.

我们在订单中获得了促销补贴折扣,这大大降低了总成本。

作文

In today's competitive market, businesses are constantly seeking ways to attract customers and increase sales. One effective strategy that many companies employ is the use of discounts. Among these discounts, the term promotional allowance discount plays a significant role. A promotional allowance discount refers to a price reduction offered by manufacturers to retailers or wholesalers as an incentive for them to promote and sell their products. This type of discount not only helps in boosting sales but also encourages retailers to prioritize certain brands over others. For instance, imagine a popular beverage company launching a new drink. To encourage retailers to feature this new product prominently in their stores, the company might offer a promotional allowance discount. This discount could be a percentage off the wholesale price or a fixed amount per unit sold, which the retailer can apply when purchasing the product. By doing so, retailers are more likely to stock and promote the new drink, knowing they can benefit from the lower cost. The effectiveness of a promotional allowance discount lies in its ability to create a win-win situation for both manufacturers and retailers. Manufacturers benefit from increased visibility and sales volume, while retailers enjoy higher profit margins on discounted products. Additionally, this strategy can help in clearing out old inventory, making way for new products, and maintaining a fresh selection for consumers. Moreover, the impact of a promotional allowance discount extends beyond immediate sales. It can also enhance brand loyalty among consumers. When retailers actively promote a product due to the discount, it increases consumer awareness and interest. If customers enjoy the product, they are more likely to return for repeat purchases, leading to sustained sales growth. However, it is essential for businesses to carefully plan and monitor their promotional allowance discount strategies. Overusing discounts can devalue a brand and lead customers to expect lower prices consistently. Therefore, companies must strike a balance between offering attractive discounts and maintaining their brand's perceived value. In conclusion, the concept of promotional allowance discount is a powerful tool in the marketing arsenal of businesses. By providing financial incentives to retailers, manufacturers can effectively boost sales, enhance product visibility, and foster brand loyalty. As the market continues to evolve, understanding and leveraging such promotional strategies will remain crucial for businesses aiming to thrive in a competitive landscape.

在当今竞争激烈的市场中,企业不断寻求吸引客户和增加销售的方法。许多公司采用的一种有效策略是使用折扣。在这些折扣中,术语促销津贴折扣发挥着重要作用。促销津贴折扣是指制造商向零售商或批发商提供的价格降低,以激励他们推广和销售其产品。这种类型的折扣不仅有助于提高销售,还鼓励零售商优先考虑某些品牌。例如,想象一家流行饮料公司推出一种新饮料。为了鼓励零售商在他们的商店中突出展示这一新产品,该公司可能会提供促销津贴折扣。这个折扣可以是批发价格的百分比折扣或每售出单位的固定金额,零售商在购买该产品时可以应用。这样,零售商更有可能存货并推广这一新饮料,因为他们知道可以从较低的成本中受益。促销津贴折扣的有效性在于它能够为制造商和零售商创造双赢局面。制造商从增加的可见性和销售量中受益,而零售商则享受折扣产品的更高利润率。此外,这一策略还可以帮助清理旧库存,为新产品腾出空间,并为消费者保持新鲜选择。此外,促销津贴折扣的影响超出了即时销售。如果零售商因折扣而积极推广某一产品,就会增加消费者的意识和兴趣。如果顾客喜欢该产品,他们更有可能再次购买,从而导致持续的销售增长。然而,企业必须仔细规划和监控其促销津贴折扣策略。过度使用折扣可能会贬值品牌,并导致顾客期望持续低价。因此,公司必须在提供有吸引力的折扣和维护品牌的感知价值之间找到平衡。总之,促销津贴折扣的概念是企业营销武器库中的一种强大工具。通过向零售商提供经济激励,制造商可以有效地提升销售、增强产品可见性并培养品牌忠诚度。随着市场的不断发展,理解和利用这样的促销策略将对希望在竞争激烈的环境中蓬勃发展的企业至关重要。

相关单词

promotional

promotional详解:怎么读、什么意思、用法

allowance

allowance详解:怎么读、什么意思、用法

discount

discount详解:怎么读、什么意思、用法