marketing myopia

简明释义

行销短视,行销近视

英英释义

例句

1.To avoid marketing myopia 市场近视, companies must adapt to the evolving market landscape.

为了避免市场近视 市场近视，公司必须适应不断变化的市场环境。

2.The company's failure to innovate led to a classic case of marketing myopia 市场近视 as they focused solely on their existing products.

该公司的创新失败导致了一个经典的市场近视 市场近视案例，因为他们只专注于现有产品。

3.By ignoring changing consumer preferences, the brand fell victim to marketing myopia 市场近视.

通过忽视消费者偏好的变化，该品牌成为了市场近视 市场近视的受害者。

4.The textbook explains how marketing myopia 市场近视 can lead to missed opportunities in emerging markets.

教科书解释了如何导致在新兴市场错失机会的市场近视 市场近视。

5.The executives realized that their focus on sales figures was a sign of marketing myopia 市场近视.

高管们意识到，他们对销售数字的关注是市场近视 市场近视的一个迹象。

作文

In the world of business, understanding consumer needs and market trends is crucial for success. However, many companies fall victim to a phenomenon known as marketing myopia, which refers to the shortsightedness that occurs when businesses focus too narrowly on their products or services rather than on the broader needs and desires of their customers. This narrow focus can lead to missed opportunities and ultimately, a decline in market share. 市场近视是指企业在关注自身产品或服务的同时，忽视了消费者的广泛需求和愿望，从而导致短视行为。 A classic example of marketing myopia can be seen in the railroad industry during the early 20th century. Railroads believed they were in the railroad business instead of recognizing they were in the transportation business. As a result, they failed to adapt to changes in technology and consumer preferences, such as the rise of automobiles and air travel. Their inability to see beyond their immediate offerings led to a significant decline in their relevance and market position. 这种短视行为使得铁路行业未能及时适应技术和消费者偏好的变化，最终导致其市场地位的下降。To avoid marketing myopia, businesses must adopt a customer-centric approach. This involves understanding the needs of consumers and how those needs evolve over time. Companies should conduct regular market research to gather insights into consumer preferences and emerging trends. By staying attuned to the changing landscape, businesses can innovate and adapt their offerings to meet the demands of their target audience. 通过定期进行市场调研，企业能够获取消费者偏好和新兴趋势的洞察，从而避免短视行为。Moreover, companies should encourage a culture of innovation and flexibility within their organizations. Employees at all levels should feel empowered to suggest new ideas and improvements. By fostering an environment where creativity is valued, businesses can develop products and services that not only satisfy current consumer needs but also anticipate future demands. 这种创新和灵活性的文化能够帮助企业在竞争激烈的市场中保持领先。Another important aspect of overcoming marketing myopia is the need for businesses to broaden their perspective on competition. Instead of viewing competitors solely as other companies within the same industry, businesses should consider alternative forms of competition. For instance, a movie theater might see other theaters as its main competitors, but it should also recognize that streaming services like Netflix are competing for the same entertainment dollars. By understanding the full competitive landscape, businesses can better position themselves to meet consumer needs and expectations. 企业需要拓宽对竞争的看法，认识到竞争不仅仅来自同一行业的其他公司，还包括其他替代品。In conclusion, marketing myopia poses a significant risk to businesses that fail to recognize the importance of a customer-focused approach. By understanding consumer needs, fostering innovation, and broadening their perspective on competition, companies can avoid the pitfalls of shortsightedness. In doing so, they will be better equipped to thrive in an ever-evolving marketplace. 通过采取以客户为中心的方法，企业能够避免短视的陷阱，进而在不断变化的市场中茁壮成长。