hierarchy of consumption

简明释义

消费层次

英英释义

例句

1.Luxury brands often create a hierarchy of consumption 消费层次结构 to maintain exclusivity.

奢侈品牌通常会创建一个消费层次结构 hierarchy of consumption 以保持独特性。

2.The hierarchy of consumption 消费层次结构 affects consumer behavior and purchasing decisions.

消费层次结构hierarchy of consumption 影响消费者行为和购买决策。

3.The hierarchy of consumption 消费层次结构 can influence how products are priced in different markets.

消费层次结构hierarchy of consumption 可以影响不同市场中产品的定价方式。

4.Sociologists study the hierarchy of consumption 消费层次结构 to understand social stratification.

社会学家研究消费层次结构 hierarchy of consumption 以理解社会分层。

5.In marketing, understanding the hierarchy of consumption 消费层次结构 helps brands target their audience effectively.

在市场营销中，理解消费层次结构 hierarchy of consumption 有助于品牌有效地定位目标受众。

作文

In today's consumer-driven society, the concept of the hierarchy of consumption plays a crucial role in understanding how individuals and groups prioritize their needs and desires. This term refers to the structured ranking of goods and services based on their perceived value and the social status they confer upon the consumer. Essentially, it reflects how different levels of consumption can signify various social standings, influencing people's purchasing decisions and lifestyle choices.At the base of the hierarchy of consumption are essential goods and services necessary for survival, such as food, clothing, and shelter. Individuals in lower socioeconomic brackets often focus on fulfilling these basic needs first. As income increases, consumers begin to move up the hierarchy, seeking not only to satisfy their fundamental requirements but also to acquire goods that enhance their quality of life. This transition marks the beginning of a more discretionary form of consumption, where individuals start to invest in non-essential items that provide comfort or luxury.As we ascend the hierarchy of consumption, we encounter categories such as luxury goods, branded items, and experiential purchases. Luxury goods, for instance, are often seen as symbols of wealth and status. High-end brands like Gucci or Rolex do not merely offer products; they provide a way for consumers to communicate their social standing to others. The desire to own such items can drive individuals to make significant financial sacrifices, illustrating how deeply intertwined consumption is with identity and status.Moreover, the hierarchy of consumption is not static; it evolves with cultural shifts and economic changes. For example, the rise of social media has transformed how consumers perceive value. Influencers and celebrities often dictate trends, leading followers to aspire to higher levels of consumption. This phenomenon creates a new layer within the hierarchy, where perceived authenticity and social validation become critical components of consumer behavior.Additionally, the hierarchy of consumption also intersects with sustainability concerns. As awareness of environmental issues grows, many consumers are reevaluating their positions within this hierarchy. Some choose to prioritize sustainable and ethical products, even if they come at a higher price point. This shift indicates a growing recognition that consumption patterns can impact broader societal and environmental contexts.In conclusion, the hierarchy of consumption is a complex framework that influences how individuals navigate their purchasing decisions. It reflects not only personal preferences but also broader social dynamics and cultural values. Understanding this hierarchy can provide valuable insights into consumer behavior, helping businesses tailor their marketing strategies to align with the aspirations and identities of their target audiences. As society continues to evolve, so too will the hierarchy of consumption, making it an essential concept for anyone looking to understand the modern marketplace and its implications on social structure.

在当今以消费为驱动的社会中，‘消费层级’这一概念在理解个人和群体如何优先考虑他们的需求和欲望方面发挥着至关重要的作用。这个术语指的是基于商品和服务的感知价值以及它们赋予消费者的社会地位而进行的结构化排名。基本上，它反映了不同层次的消费如何象征着各种社会地位，从而影响人们的购买决策和生活方式选择。在‘消费层级’的基础上是生存所需的基本商品和服务，如食品、衣物和住所。处于较低社会经济水平的人通常首先关注满足这些基本需求。随着收入的增加，消费者开始向上移动，寻求不仅满足基本需求，而且还获得提升生活质量的商品。这一过渡标志着一种更具选择性的消费形式的开始，在这种形式中，个人开始投资于提供舒适或奢华的非必需品。当我们上升到‘消费层级’时，会遇到奢侈品、品牌商品和体验性消费等类别。奢侈品，例如，常常被视为财富和地位的象征。像古驰或劳力士这样的高端品牌不仅提供产品；它们为消费者提供了一种向他人传达其社会地位的方式。对拥有这些物品的渴望可以驱使个人做出重大财务牺牲，说明消费与身份和地位之间的关系是多么紧密。此外，‘消费层级’并不是静态的；它随着文化变迁和经济变化而演变。例如，社交媒体的兴起改变了消费者对价值的看法。影响者和名人常常主导趋势，导致追随者渴望达到更高的消费水平。这一现象在层级中创造了一个新的层面，其中感知的真实性和社会验证成为消费者行为的关键组成部分。此外，‘消费层级’还与可持续性问题交叉。随着对环境问题的意识提高，许多消费者正在重新评估他们在这一层级中的位置。一些人选择优先考虑可持续和伦理的产品，即使它们的价格更高。这一转变表明，人们越来越认识到消费模式可能对更广泛的社会和环境背景产生影响。总之，‘消费层级’是一个复杂的框架，影响着个人如何导航其购买决策。它不仅反映个人偏好，还反映更广泛的社会动态和文化价值。理解这一层级可以为了解消费者行为提供有价值的见解，帮助企业调整其营销策略，以与目标受众的愿望和身份相一致。随着社会的不断发展，‘消费层级’也将不断演变，使其成为任何希望理解现代市场及其对社会结构影响的人的一个重要概念。