extinction pricing

简明释义

消除竞争者定价法

英英释义

Extinction pricing refers to a pricing strategy where a company sets prices low enough to drive competitors out of the market, with the intention of later raising prices once competition has been eliminated.

灭绝定价是指一种定价策略,公司将价格设定得足够低,以驱逐市场上的竞争对手,目的是在竞争被消除后再提高价格。

例句

1.The concept of extinction pricing is crucial for businesses looking to minimize losses on unsold items.

对于希望减少未售商品损失的企业来说,灭绝定价的概念至关重要。

2.The company implemented extinction pricing to clear out old inventory before the new product launch.

公司实施了灭绝定价以清理旧库存,为新产品发布做准备。

3.Retailers often use extinction pricing during end-of-season sales to attract customers.

零售商在季末销售时常常使用灭绝定价来吸引顾客。

4.By adopting extinction pricing, the brand managed to sell off its outdated models quickly.

通过采用灭绝定价,该品牌成功地快速售出了过时的型号。

5.During the clearance sale, customers were thrilled to find products marked with extinction pricing.

在清仓销售期间,顾客们很高兴发现标有灭绝定价的产品。

作文

In the world of economics and business, pricing strategies play a crucial role in determining the success of a product or service. One such strategy that has gained attention in recent years is known as extinction pricing. This term refers to a pricing model where a company deliberately sets prices low enough to drive competitors out of the market or to eliminate a product category altogether. While this approach can be effective in achieving short-term goals, it raises significant ethical and economic questions. Understanding the implications of extinction pricing is essential for both consumers and businesses alike.To grasp the concept of extinction pricing, we must first consider its origins. The strategy is often employed by larger corporations with substantial market power, allowing them to absorb losses that smaller competitors cannot withstand. By lowering prices dramatically, these companies can attract a larger customer base while simultaneously undermining their rivals. This practice can lead to a monopolistic market structure where one company dominates, ultimately harming consumer choice and innovation.One of the most striking examples of extinction pricing occurred in the retail sector. A well-known giant retailer may slash prices on essential goods, making it nearly impossible for local stores to compete. As these smaller retailers struggle to maintain their customer base, many are forced to close their doors. Once the competition has been eliminated, the larger retailer can then raise prices again, leaving consumers with fewer options and potentially higher costs in the long run.The implications of extinction pricing extend beyond just market dynamics; they also touch on the ethical responsibilities of businesses. Critics argue that employing such tactics is not only unfair but also detrimental to the overall economy. When small businesses are driven out of the market, communities suffer. Local economies rely on these establishments for jobs, services, and unique products that contribute to the cultural fabric of society.Moreover, extinction pricing can stifle innovation. When a single player dominates the market, there is less incentive for new ideas and advancements. The threat of extinction from aggressive pricing strategies can deter startups and entrepreneurs from entering the market, leading to stagnation in various industries.On the consumer side, while extinction pricing may initially seem beneficial due to lower prices, the long-term consequences can be detrimental. Consumers may find themselves at the mercy of a monopolistic entity that can dictate prices and quality without any competition. This lack of choice can lead to dissatisfaction and a decrease in overall consumer welfare.In conclusion, extinction pricing is a complex and multifaceted issue that highlights the delicate balance between competitive pricing and ethical business practices. While it can provide short-term gains for larger companies, the long-term effects on the market, consumers, and innovation cannot be overlooked. As consumers, we must remain vigilant and support policies that promote fair competition and protect small businesses. As businesses, understanding the implications of extinction pricing is vital to fostering a healthy marketplace that benefits everyone involved.

在经济学和商业的世界中,定价策略在决定产品或服务的成功方面起着至关重要的作用。其中一种近年来引起关注的策略被称为灭绝定价。这个术语指的是公司故意将价格设定得足够低,以驱逐竞争对手出市场或彻底消除某个产品类别的定价模式。虽然这种方法在实现短期目标方面可能有效,但它引发了重大的伦理和经济问题。理解灭绝定价的影响对于消费者和企业同样至关重要。要理解灭绝定价的概念,我们首先必须考虑其起源。这一策略通常由拥有大量市场力量的大型企业采用,使它们能够承受小型竞争者无法承受的损失。通过大幅降低价格,这些公司可以吸引更大的客户群,同时削弱竞争对手。这种做法可能导致垄断市场结构的形成,其中一家企业占据主导地位,最终损害消费者选择和创新。灭绝定价最引人注目的例子之一发生在零售行业。一家知名的大型零售商可能会大幅削减基本商品的价格,使当地商店几乎无法竞争。当这些小型零售商努力维持客户基础时,许多商店被迫关闭。一旦竞争被消除,大型零售商可以再次提高价格,导致消费者面临更少的选择和潜在的更高成本。灭绝定价的影响超越了市场动态;它们还涉及到企业的伦理责任。批评者认为,采用这种策略不仅不公平,而且对整体经济有害。当小型企业被驱逐出市场时,社区会受到影响。地方经济依赖这些企业提供就业机会、服务和独特产品,这些都构成了社会文化的基础。此外,灭绝定价还可能抑制创新。当单一参与者主导市场时,推动新想法和进步的动力就会减少。来自激进定价策略的灭绝威胁可能会阻止初创企业和企业家进入市场,导致各行业的停滞。在消费者方面,虽然灭绝定价可能因价格较低而初看似乎有利,但长期后果可能是有害的。消费者可能发现自己处于一个垄断实体的控制之下,该实体可以在没有任何竞争的情况下决定价格和质量。这种缺乏选择可能导致不满,并降低整体消费者福利。总之,灭绝定价是一个复杂而多面的议题,突显了竞争定价与伦理商业实践之间的微妙平衡。虽然它可以为大型公司提供短期收益,但市场、消费者和创新的长期影响不容忽视。作为消费者,我们必须保持警惕,支持促进公平竞争和保护小型企业的政策。作为企业,理解灭绝定价的影响对于培养一个对所有参与者都有利的健康市场至关重要。

相关单词

extinction

extinction详解:怎么读、什么意思、用法

pricing

pricing详解:怎么读、什么意思、用法