marketing-mix program

简明释义

销售组合计划

英英释义

例句

1.The company implemented a new marketing-mix program to better target millennials.

公司实施了一个新的市场营销组合方案以更好地针对千禧一代。

2.Adjusting the elements of your marketing-mix program can significantly impact sales.

调整您的市场营销组合方案的要素可以显著影响销售。

3.The launch of the new product was supported by a comprehensive marketing-mix program.

新产品的发布得到了全面的市场营销组合方案的支持。

4.A successful marketing-mix program includes product, price, place, and promotion strategies.

成功的市场营销组合方案包括产品、价格、渠道和促销策略。

5.Our team is analyzing the effectiveness of our current marketing-mix program.

我们的团队正在分析当前市场营销组合方案的有效性。

作文

In today's highly competitive business landscape, companies must strategically position themselves in the market to attract and retain customers. One of the most effective ways to achieve this is through a well-structured marketing-mix program. The marketing-mix program refers to the combination of various elements that companies use to promote their products or services. These elements are often categorized into four main components known as the '4Ps': Product, Price, Place, and Promotion.Firstly, the 'Product' aspect of the marketing-mix program involves the goods or services that a company offers to meet the needs and desires of its target audience. Companies must conduct thorough market research to understand what features, quality, and design will appeal to their customers. For instance, a smartphone manufacturer may focus on innovative technology, user-friendly interfaces, and stylish designs to attract tech-savvy consumers.Secondly, 'Price' is another crucial element of the marketing-mix program. It encompasses the pricing strategy that a company adopts to sell its products or services. Pricing can significantly influence consumer behavior and purchasing decisions. Companies must consider factors such as production costs, competitor pricing, and perceived value when setting their prices. For example, luxury brands often adopt premium pricing strategies to convey exclusivity and high quality.The third component, 'Place', refers to the distribution channels through which products or services reach customers. A well-planned distribution strategy ensures that products are available where and when customers want them. This could involve selling through physical stores, online platforms, or a combination of both. For instance, during the COVID-19 pandemic, many businesses shifted to online sales to meet changing consumer preferences.Lastly, 'Promotion' is the communication strategy employed to inform potential customers about the product and persuade them to make a purchase. This includes advertising, public relations, social media marketing, and sales promotions. A successful marketing-mix program incorporates a mix of promotional tactics tailored to the target audience. For example, a company targeting young adults might focus on social media campaigns, while a business targeting older consumers may invest more in traditional advertising methods.In conclusion, a well-executed marketing-mix program is essential for any business aiming to succeed in today’s market. By carefully considering the four elements of Product, Price, Place, and Promotion, companies can create a cohesive strategy that effectively meets customer needs and drives sales. As markets continue to evolve, businesses must remain agile and adapt their marketing-mix programs to stay relevant and competitive. Ultimately, the success of a company's offerings hinges not only on the quality of its products but also on how well it communicates their value to the target audience through a comprehensive marketing-mix program.

在当今竞争激烈的商业环境中，公司必须在市场中战略性地定位自己，以吸引和留住客户。实现这一目标的有效方法之一是通过结构良好的营销组合方案。营销组合方案是指公司用来推广其产品或服务的各种元素的组合。这些元素通常被归类为四个主要组成部分，称为“4P”：产品、价格、地点和促销。首先，营销组合方案中的“产品”方面涉及公司提供的商品或服务，以满足目标受众的需求和愿望。公司必须进行彻底的市场调研，以了解哪些特征、质量和设计会吸引他们的客户。例如，一家智能手机制造商可能会专注于创新技术、用户友好的界面和时尚的设计，以吸引科技爱好者。其次，“价格”是营销组合方案的另一个关键因素。它包括公司采用的销售产品或服务的定价策略。定价可以显著影响消费者行为和购买决策。公司在设定价格时必须考虑生产成本、竞争对手定价和感知价值等因素。例如，奢侈品牌通常采用高端定价策略，以传达排他性和高质量。第三个组成部分“地点”是指产品或服务到达客户的分销渠道。精心规划的分销策略确保产品在客户需要时和地点可用。这可能涉及通过实体店、在线平台或两者的组合进行销售。例如，在COVID-19大流行期间，许多企业转向在线销售，以满足不断变化的消费者偏好。最后，“促销”是用于告知潜在客户有关产品的信息并说服他们进行购买的沟通策略。这包括广告、公共关系、社交媒体营销和销售促销。成功的营销组合方案结合了量身定制的促销策略，以满足目标受众的需求。例如，针对年轻人的公司可能会专注于社交媒体活动，而针对老年消费者的企业可能会更多投资于传统广告方式。总之，执行良好的营销组合方案对于任何希望在当今市场上取得成功的企业至关重要。通过仔细考虑产品、价格、地点和促销这四个要素，公司可以创建一个有效满足客户需求并推动销售的整体战略。随着市场的不断发展，企业必须保持灵活，并调整其营销组合方案以保持相关性和竞争力。最终，一家公司产品的成功不仅取决于其产品的质量，还取决于其通过全面的营销组合方案向目标受众传达其价值的能力。