sales turnover

简明释义

销售周转

英英释义

例句

1.Our goal is to double our sales turnover within the next five years.

我们的目标是在未来五年内将销售额翻一番。

2.Tracking sales turnover helps businesses understand their performance over time.

跟踪销售额有助于企业了解其绩效随时间的变化。

3.The company's sales turnover increased by 15% last year, indicating strong market demand.

公司的销售额去年增长了15%，这表明市场需求强劲。

4.The sales turnover of the retail sector has been fluctuating due to economic changes.

由于经济变化，零售行业的销售额一直在波动。

5.To improve sales turnover, the marketing team launched a new advertising campaign.

为了提高销售额，市场团队启动了一项新的广告活动。

作文

In the world of business, understanding key financial metrics is essential for success. One such metric that plays a crucial role in evaluating a company's performance is sales turnover. This term refers to the total revenue generated from sales over a specific period, usually expressed on an annual basis. It is an important indicator of how effectively a company is generating income from its operations. By analyzing sales turnover, businesses can gain insights into their market position, consumer demand, and overall financial health.To comprehend the significance of sales turnover, it is vital to distinguish it from similar concepts. For instance, while sales turnover focuses solely on revenue generated from sales, it does not account for costs or expenses associated with those sales. This means that a high sales turnover does not necessarily equate to high profitability; a company may have substantial sales but could also incur significant costs that impact its bottom line.Moreover, sales turnover can vary significantly across different industries. Retail businesses often experience higher sales turnover due to the nature of their operations, where products are sold quickly and frequently. In contrast, companies in industries such as manufacturing may have lower sales turnover because their products are sold less frequently, but they might have higher profit margins on each sale. Therefore, when comparing sales turnover across sectors, it is crucial to consider industry-specific factors that influence sales dynamics.Analyzing sales turnover can also provide valuable insights into customer behavior. A consistent increase in sales turnover may indicate growing customer demand or effective marketing strategies. Conversely, a decline in sales turnover could signal potential issues, such as declining product relevance, increased competition, or ineffective sales tactics. Businesses can use this information to make informed decisions about inventory management, pricing strategies, and marketing initiatives.Furthermore, tracking sales turnover over time allows companies to set benchmarks and evaluate their growth trajectory. By comparing current sales turnover with historical data, businesses can identify trends and patterns that inform future planning. For example, if a company observes a steady increase in sales turnover over several quarters, it may consider expanding its product line or entering new markets to capitalize on this growth.In addition to internal analysis, sales turnover is also a critical metric for external stakeholders. Investors and analysts often scrutinize a company's sales turnover when assessing its viability and potential for growth. A strong sales turnover can attract investment, while a weak performance may raise concerns about a company's sustainability.In conclusion, sales turnover is a fundamental concept in the realm of business finance. Understanding its implications can empower companies to make strategic decisions that enhance their performance and competitiveness. By monitoring sales turnover, businesses can gain insights into their operational efficiency, customer preferences, and market trends, ultimately leading to improved profitability and growth. As such, mastering the concept of sales turnover is essential for anyone involved in business management or financial analysis.

在商业世界中，理解关键的财务指标对于成功至关重要。其中一个在评估公司业绩时发挥着关键作用的指标是销售周转率。这个术语指的是在特定时期内（通常以年度为单位）从销售中产生的总收入。它是衡量公司如何有效地从运营中产生收入的重要指标。通过分析销售周转率，企业可以深入了解其市场地位、消费者需求和整体财务健康状况。要理解销售周转率的重要性，必须区分它与类似概念的不同。例如，虽然销售周转率仅关注从销售中产生的收入，但它并不考虑与这些销售相关的成本或费用。这意味着高销售周转率并不一定等同于高盈利能力；一家公司可能有可观的销售额，但也可能承担显著的成本，从而影响其底线。此外，销售周转率在不同的行业之间可能会有显著差异。零售企业由于其运营性质，通常会经历更高的销售周转率，因为产品销售迅速且频繁。相比之下，制造业等行业的公司可能由于产品销售频率较低而具有较低的销售周转率，但每笔销售的利润率可能更高。因此，在比较不同行业的销售周转率时，考虑影响销售动态的行业特定因素至关重要。分析销售周转率还可以提供有关客户行为的宝贵见解。销售周转率的持续增长可能表明客户需求增加或营销策略有效。相反，销售周转率的下降可能暗示潜在问题，如产品相关性下降、竞争加剧或销售策略无效。企业可以利用这些信息做出关于库存管理、定价策略和营销举措的明智决策。此外，随着时间的推移跟踪销售周转率使公司能够设定基准并评估其增长轨迹。通过将当前的销售周转率与历史数据进行比较，企业可以识别趋势和模式，从而为未来规划提供信息。例如，如果一家公司观察到销售周转率在几个季度内稳步上升，它可能会考虑扩大产品线或进入新市场，以利用这一增长。除了内部分析外，销售周转率也是外部利益相关者的关键指标。投资者和分析师在评估公司的可行性和增长潜力时，通常会仔细审查公司的销售周转率。强劲的销售周转率可以吸引投资，而表现疲软则可能引发对公司可持续性的担忧。总之，销售周转率是商业金融领域的一个基本概念。理解其含义可以使公司做出增强其业绩和竞争力的战略决策。通过监控销售周转率，企业可以深入了解其运营效率、客户偏好和市场趋势，最终实现更高的盈利能力和增长。因此，掌握销售周转率的概念对于任何参与商业管理或财务分析的人来说都是必不可少的。