sales variance

简明释义

销售差异

英英释义

例句

1.By comparing last year's figures with this year's, we can calculate the sales variance 销售差异 and adjust our strategy accordingly.

通过将去年的数据与今年的数据进行比较，我们可以计算出销售差异 sales variance并相应调整我们的策略。

2.The team analyzed the sales variance 销售差异 to identify the reasons behind the lower revenue this quarter.

团队分析了销售差异 sales variance以找出本季度收入下降的原因。

3.Understanding the sales variance 销售差异 helps us make better inventory decisions.

理解销售差异 sales variance有助于我们做出更好的库存决策。

4.The finance department reported a significant sales variance 销售差异 that impacted the overall budget.

财务部门报告了一项显著的销售差异 sales variance，这对整体预算产生了影响。

5.Management requested a detailed report on the sales variance 销售差异 for each product line.

管理层要求提供每个产品线的销售差异 sales variance详细报告。

作文

Understanding the concept of sales variance is crucial for businesses aiming to improve their financial performance. Sales variance refers to the difference between the actual sales revenue and the expected sales revenue over a specific period. This metric provides valuable insights into how well a company is performing against its sales targets. By analyzing sales variance, businesses can identify trends, assess the effectiveness of their sales strategies, and make informed decisions to enhance profitability.To begin with, it is essential to recognize that sales variance can be either favorable or unfavorable. A favorable sales variance occurs when actual sales exceed expectations, indicating that the company is performing well and possibly gaining market share. On the other hand, an unfavorable sales variance suggests that actual sales fall short of projections, which could be a sign of underlying issues such as ineffective marketing strategies, increased competition, or changes in consumer preferences.For instance, consider a retail company that projected sales of $100,000 for a particular quarter but only achieved $80,000. The sales variance in this case would be -$20,000, indicating an unfavorable outcome. To address this, the company might conduct a thorough analysis to understand the reasons behind the shortfall. This could involve examining sales data, customer feedback, and market conditions to pinpoint specific areas for improvement.Moreover, understanding sales variance is not just about identifying problems; it also involves recognizing opportunities. For example, if a company experiences a favorable sales variance of $30,000, it could explore ways to capitalize on this success. This might include increasing inventory, investing in marketing campaigns, or expanding product lines to meet growing demand. By leveraging positive sales variance, companies can drive further growth and enhance their competitive edge.Additionally, tracking sales variance over time allows businesses to establish benchmarks and set more accurate sales forecasts. By comparing actual sales figures against historical data, companies can refine their sales strategies and make data-driven decisions. For instance, if a technology firm notices a consistent pattern of favorable sales variance during the holiday season, it may decide to ramp up production and marketing efforts in anticipation of increased demand next year.In conclusion, sales variance is a vital indicator of business performance that provides insights into sales effectiveness and overall market dynamics. By closely monitoring sales variance, companies can identify both challenges and opportunities, enabling them to adapt their strategies accordingly. Ultimately, a thorough understanding of sales variance empowers businesses to make informed decisions that drive growth and enhance profitability in an ever-evolving marketplace.

理解销售差异的概念对那些希望提高财务表现的企业至关重要。销售差异是指实际销售收入与特定时期内预期销售收入之间的差额。这个指标为公司在销售目标方面的表现提供了宝贵的见解。通过分析销售差异，企业可以识别趋势，评估其销售策略的有效性，并做出明智的决策以提高盈利能力。首先，必须认识到销售差异可以是有利的或不利的。有利的销售差异发生在实际销售超过预期时，这表明公司表现良好，可能正在获得市场份额。另一方面，不利的销售差异则表明实际销售未达到预期，这可能是无效的市场营销策略、竞争加剧或消费者偏好变化等潜在问题的迹象。例如，考虑一家零售公司，它预计某个季度的销售额为100,000美元，但实际仅实现80,000美元。在这种情况下，销售差异将为-20,000美元，表明结果不利。为了解决这个问题，公司可能会进行全面分析，以了解短缺背后的原因。这可能涉及检查销售数据、客户反馈和市场条件，以找出具体的改进领域。此外，理解销售差异不仅是识别问题；还涉及识别机会。例如，如果一家公司经历了30,000美元的有利销售差异，它可以探索利用这一成功的方法。这可能包括增加库存、投资市场营销活动或扩展产品线以满足不断增长的需求。通过利用积极的销售差异，公司可以推动进一步增长并增强其竞争优势。此外，随着时间的推移跟踪销售差异使企业能够建立基准并设定更准确的销售预测。通过将实际销售数字与历史数据进行比较，公司可以完善其销售策略并做出基于数据的决策。例如，如果一家科技公司注意到假期季节期间有持续的有利销售差异模式，它可能会决定提前增加生产和营销力度，以应对明年的需求增长。总之，销售差异是商业表现的重要指标，提供了销售有效性和整体市场动态的见解。通过密切监测销售差异，公司可以识别挑战和机遇，使其能够相应调整策略。最终，深入理解销售差异使企业能够做出明智的决策，从而推动增长并在不断变化的市场中提高盈利能力。