preemptive pricing

简明释义

先占市场定价法

英英释义

例句

1.The company implemented preemptive pricing to deter competitors from entering the market.

该公司实施了预防性定价以阻止竞争对手进入市场。

2.The tech giant announced a new product with preemptive pricing to outpace its competitors.

这家科技巨头宣布了一款新产品，并采用预防性定价以超越竞争对手。

3.By using preemptive pricing, the firm aimed to capture a larger market share before its rivals could react.

通过使用预防性定价，该公司旨在在竞争对手反应之前占据更大的市场份额。

4.Using preemptive pricing, the airline offered lower fares to fill seats before other airlines could respond.

航空公司采用预防性定价，以较低的票价填满座位，防止其他航空公司做出反应。

5.Retailers often resort to preemptive pricing during holiday seasons to attract more customers.

零售商在假日季节通常采用预防性定价来吸引更多顾客。

作文

In today's competitive market, businesses are constantly seeking innovative strategies to gain an edge over their rivals. One such strategy is preemptive pricing, a pricing tactic that involves setting prices lower than competitors to deter them from entering the market or to capture a larger share of the existing market. This approach not only helps in attracting price-sensitive customers but also establishes a strong brand presence. However, while preemptive pricing can be an effective tool for market penetration, it comes with its own set of challenges and considerations.The concept of preemptive pricing is rooted in the idea of taking proactive measures to secure a competitive advantage. By lowering prices before competitors have a chance to react, companies can create a barrier to entry that discourages new entrants from offering similar products or services. For instance, a tech company launching a new gadget may choose to set its price significantly lower than anticipated to attract early adopters and build a loyal customer base. This strategy not only boosts initial sales but also positions the company as a formidable player in the market.However, preemptive pricing is not without risks. One major concern is the potential for price wars, where competitors feel compelled to lower their prices in response, leading to a downward spiral that can erode profit margins for all players involved. Additionally, if a company relies too heavily on this pricing strategy, it may struggle to raise prices later without losing customers who have become accustomed to lower prices. Therefore, businesses must carefully evaluate the long-term implications of preemptive pricing and ensure that it aligns with their overall marketing and financial goals.Another important aspect to consider is the perception of value among consumers. While low prices can attract customers initially, they may also lead to a perception of lower quality. In industries where brand reputation and product quality are paramount, such as luxury goods or high-end electronics, preemptive pricing may backfire. Customers may question why a product is priced so low compared to competitors, potentially leading to doubts about its quality and reliability.To successfully implement preemptive pricing, companies must conduct thorough market research to understand their target audience and the competitive landscape. This includes analyzing competitors' pricing strategies, customer preferences, and market trends. By gaining insights into these factors, businesses can make informed decisions about how much to lower their prices and when to implement such a strategy.Moreover, it is essential for companies to communicate the rationale behind their pricing decisions to consumers. Transparency can help mitigate concerns about quality and reinforce the value proposition of the product or service being offered. For example, a company might emphasize the unique features or benefits of its product that justify the lower price, thereby maintaining consumer trust and loyalty.In conclusion, preemptive pricing can be a powerful strategy for businesses looking to establish themselves in a competitive market. By proactively setting prices lower than competitors, companies can attract customers and build market share. However, it is crucial to approach this strategy with caution, considering the potential risks and implications for brand perception and profitability. Ultimately, a well-executed preemptive pricing strategy can lead to long-term success if aligned with a company's broader objectives and effectively communicated to the target audience.

在当今竞争激烈的市场中，企业不断寻求创新策略以获得竞争优势。其中一种策略是预防性定价，这是一种定价策略，通过将价格定得低于竞争对手，以阻止他们进入市场或捕获更大份额的现有市场。这种方法不仅有助于吸引对价格敏感的客户，还建立了强大的品牌形象。然而，虽然预防性定价可以成为市场渗透的有效工具，但它也伴随着一系列挑战和考虑。预防性定价的概念源于采取主动措施以确保竞争优势的思想。通过在竞争对手有机会反应之前降低价格，公司可以创建一个进入壁垒，从而阻止新进入者提供类似的产品或服务。例如，一家科技公司推出一款新小工具时，可能会选择将其价格显著低于预期，以吸引早期采用者并建立忠诚的客户基础。这一策略不仅推动了初始销售，还将公司定位为市场中的强大参与者。然而，预防性定价并非没有风险。一个主要问题是价格战的潜在可能性，竞争对手感到必须回应而降低价格，导致所有参与者的利润率下降。此外，如果一家公司过于依赖这一定价策略，可能会在后期提高价格时遇到困难，因为客户已经习惯于较低的价格。因此，企业必须仔细评估预防性定价的长期影响，并确保其与整体营销和财务目标一致。另一个重要方面是消费者对价值的认知。虽然低价格可以吸引客户，但也可能导致对低质量的看法。在品牌声誉和产品质量至关重要的行业中，例如奢侈品或高端电子产品，预防性定价可能会适得其反。客户可能会质疑为什么一款产品的价格低于竞争对手，可能导致对其质量和可靠性的怀疑。为了成功实施预防性定价，企业必须进行深入的市场研究，以了解其目标受众和竞争环境。这包括分析竞争对手的定价策略、客户偏好和市场趋势。通过获取这些因素的洞察，企业可以就降低价格的幅度和实施此类策略的时机做出明智的决策。此外，企业必须向消费者传达其定价决策背后的理由。透明度可以帮助减轻对质量的担忧，并强化所提供产品或服务的价值主张。例如，一家公司可能会强调其产品的独特功能或好处，证明较低价格的合理性，从而保持消费者的信任和忠诚。总之，预防性定价可以成为希望在竞争市场中立足的企业的一项强大策略。通过主动将价格定得低于竞争对手，公司可以吸引客户并建立市场份额。然而，重要的是谨慎对待这一策略，考虑品牌认知和盈利能力的潜在风险和影响。最终，如果与公司的更广泛目标相一致并有效地传达给目标受众，精心执行的预防性定价策略可以带来长期的成功。