impulse goods

简明释义

未经考虑或计划而采购的货物

英英释义

例句

1.Supermarkets often use bright colors to display impulse goods (冲动商品) to catch the eye of customers.

超市通常使用鲜艳的颜色展示冲动商品，以吸引顾客的注意。

2.The checkout line is often filled with impulse goods (冲动商品) like candy and magazines.

结账排队时，常常会看到像糖果和杂志这样的冲动商品。

3.During holidays, stores increase their stock of impulse goods (冲动商品) to boost sales.

在假期期间，商店增加冲动商品的库存以促进销售。

4.Many shoppers end up buying impulse goods (冲动商品) they didn't plan for when they see them on sale.

许多购物者在看到打折的冲动商品时，最终购买了他们原本没有计划购买的商品。

5.Retailers strategically place impulse goods (冲动商品) near the entrance to attract customers.

零售商将冲动商品放在入口附近，以吸引顾客。

作文

Impulse buying is a common phenomenon in retail environments, and it often revolves around what are known as impulse goods. These are items that consumers purchase spontaneously, without prior planning or consideration. They are typically displayed prominently in stores to attract attention and encourage unplanned purchases. The psychology behind impulse goods is fascinating, as it taps into human emotions and the desire for instant gratification. For instance, when shoppers enter a grocery store, they may have a list of necessary items to buy, such as fruits, vegetables, and dairy products. However, as they navigate through the aisles, they might encounter impulse goods like candy bars, magazines, or novelty items placed near the checkout counters. These products are strategically positioned to catch the eye of the consumer, making it easy to add them to the cart without much thought. The marketing strategies employed to promote impulse goods are varied and creative. Retailers often use colorful packaging, enticing displays, and even discounts to lure customers into making these spontaneous purchases. For example, a brightly colored display of seasonal treats during holidays can evoke feelings of nostalgia and joy, prompting shoppers to buy items they hadn’t originally intended to purchase. Moreover, the placement of impulse goods plays a significant role in influencing consumer behavior. Research shows that items placed at eye level or near the checkout area are more likely to be purchased. This is because consumers are often in a hurry and may not take the time to consider their choices thoroughly. As a result, they may grab an item simply because it looks appealing or because it triggers a positive emotional response. However, while impulse goods can enhance the shopping experience and provide a sense of satisfaction, they can also lead to buyer’s remorse. After making an unplanned purchase, some consumers may feel regret, especially if the item turns out to be unnecessary or not as enjoyable as they anticipated. This highlights the importance of self-awareness when shopping. Consumers should strive to recognize the difference between genuine needs and the allure of impulse goods. In conclusion, impulse goods are a significant aspect of retail marketing that capitalizes on human psychology. By understanding the factors that drive impulse buying, consumers can make more informed decisions and avoid unnecessary expenditures. While it is perfectly fine to indulge in a little spontaneity now and then, being mindful of our purchasing habits can lead to better financial health and satisfaction in the long run. Ultimately, awareness is key in navigating the tempting world of impulse goods.

冲动购买是一种在零售环境中常见的现象，它通常围绕着被称为冲动商品的物品展开。这些是消费者自发购买的商品，没有事先的计划或考虑。它们通常在商店中显著展示，以吸引注意并鼓励未计划的购买。冲动商品背后的心理学非常有趣，因为它涉及到人类情感和即时满足的欲望。例如，当购物者进入一家杂货店时，他们可能会有一份必要购买的清单，比如水果、蔬菜和乳制品。然而，当他们在过道中穿行时，可能会遇到像糖果棒、杂志或在收银台附近放置的新奇商品等冲动商品。这些产品经过精心设计，旨在吸引消费者的目光，使其轻松地将其加入购物车，而不需要太多的思考。促销冲动商品的营销策略多种多样且富有创意。零售商通常使用色彩鲜艳的包装、诱人的展示甚至折扣来吸引顾客进行这些自发的购买。例如，在假期期间，一个色彩鲜艳的季节性零食展示可以唤起怀旧和快乐的感觉，促使购物者购买那些他们原本没有打算购买的商品。此外，冲动商品的摆放在影响消费者行为方面也起着重要作用。研究表明，眼平高度或靠近收银区摆放的商品更可能被购买。这是因为消费者通常很匆忙，可能不会花时间仔细考虑他们的选择。因此，他们可能会因为某个商品看起来吸引人或因为它激发了积极的情感反应而随手抓起它。然而，虽然冲动商品可以增强购物体验并提供满足感，但它们也可能导致买家后悔。在进行非计划性的购买后，一些消费者可能会感到遗憾，尤其是当该商品被证明是多余的或没有他们预期的那么令人愉快时。这突显了购物时自我意识的重要性。消费者应努力识别真正的需求与冲动商品的诱惑之间的区别。总之，冲动商品是零售营销中的一个重要方面，它利用了人类心理学。通过理解驱动冲动购买的因素，消费者可以做出更明智的决策，并避免不必要的开支。虽然偶尔沉迷于一点自发性是完全可以的，但对我们的购买习惯保持警觉可以在长远中带来更好的财务健康和满足感。最终，意识是在诱惑的冲动商品世界中导航的关键。