resale price maintenance

简明释义

维持转卖价格

英英释义

例句

1.The company implemented resale price maintenance to ensure that retailers do not sell their products below a certain price.

该公司实施了转售价格维持，以确保零售商不会以低于某一价格销售其产品。

2.Retailers often complain about resale price maintenance because it limits their ability to offer discounts.

零售商常常抱怨转售价格维持，因为它限制了他们提供折扣的能力。

3.Many brands use resale price maintenance to protect their brand image and maintain perceived value.

许多品牌使用转售价格维持来保护其品牌形象并维持感知价值。

4.The legality of resale price maintenance varies by country, with some places allowing it while others prohibit it.

在不同国家，转售价格维持的合法性各不相同，有些地方允许，而其他地方则禁止。

5.In a competitive market, resale price maintenance can help smaller brands compete against larger ones.

在竞争激烈的市场中，转售价格维持可以帮助较小的品牌与较大的品牌竞争。

作文

Resale price maintenance (RPM) is a pricing strategy that manufacturers and suppliers use to control the minimum price at which retailers can sell their products. This practice has been a subject of debate among economists, legal experts, and business owners for many years. Understanding the implications of resale price maintenance is essential for anyone involved in retail or manufacturing, as it affects pricing strategies, competition, and consumer welfare.At its core, resale price maintenance aims to ensure that retailers do not undercut each other by selling products at significantly lower prices than intended by the manufacturer. This strategy can help maintain a brand's image and perceived value. For example, luxury brands often employ RPM to prevent discounting that could harm their reputation. By enforcing a minimum price, they can ensure that their products are sold in a manner consistent with their brand identity.However, the legality and ethical implications of resale price maintenance vary by jurisdiction. In some countries, such as the United States, RPM practices can be scrutinized under antitrust laws. The Sherman Act prohibits agreements that restrain trade, and RPM can be seen as an attempt to fix prices. On the other hand, some jurisdictions allow RPM under certain conditions, arguing that it can promote competition by ensuring that retailers can provide better services and support for the products they sell.Critics of resale price maintenance argue that it can lead to higher prices for consumers, as it eliminates price competition among retailers. When retailers are forced to sell products at a specific price, they may have less incentive to offer discounts or promotions. This can ultimately harm consumers who are looking for the best deals. Additionally, RPM can create barriers for new entrants into the market, as they may struggle to compete with established retailers who have agreements in place with manufacturers.On the other hand, proponents of resale price maintenance claim that it can benefit consumers in the long run. By maintaining stable prices, manufacturers can invest more in marketing and product development, leading to better products and services. Furthermore, RPM can encourage retailers to provide better customer service and support, as they are not solely competing on price. This can enhance the overall shopping experience for consumers, creating a more sustainable retail environment.In conclusion, resale price maintenance is a complex issue that requires careful consideration from various perspectives. While it can help manufacturers protect their brand image and ensure fair competition among retailers, it also raises concerns about consumer welfare and market dynamics. As the retail landscape continues to evolve, it is crucial for businesses and policymakers to navigate the challenges posed by RPM thoughtfully. Understanding the nuances of this pricing strategy can lead to better decision-making and a more balanced approach to pricing in the marketplace.

转售价格维护（RPM）是一种定价策略，制造商和供应商用来控制零售商可以销售其产品的最低价格。这种做法在经济学家、法律专家和企业主中已经成为争论的主题多年。理解转售价格维护的含义对任何参与零售或制造的人来说都是至关重要的，因为它影响着定价策略、竞争和消费者福利。在其核心，转售价格维护旨在确保零售商不会通过以远低于制造商意图的价格销售产品来相互削弱。这一策略有助于维护品牌形象和感知价值。例如，奢侈品牌通常采用RPM来防止可能损害其声誉的折扣行为。通过强制执行最低价格，他们可以确保其产品以与品牌身份一致的方式进行销售。然而，转售价格维护的合法性和伦理影响因司法管辖区而异。在一些国家，例如美国，RPM做法可能会根据反垄断法受到审查。《谢尔曼法》禁止限制贸易的协议，而RPM可能被视为一种固定价格的尝试。另一方面，一些司法管辖区在某些条件下允许RPM，认为它可以通过确保零售商能够提供更好的服务和支持来促进竞争。转售价格维护的批评者认为，这可能导致消费者支付更高的价格，因为它消除了零售商之间的价格竞争。当零售商被迫以特定价格销售产品时，他们可能对提供折扣或促销的激励减少。这最终可能对寻找最佳交易的消费者造成伤害。此外，RPM可能会为市场上的新进入者创造障碍，因为他们可能难以与与制造商达成协议的成熟零售商竞争。另一方面，转售价格维护的支持者声称，从长远来看，它可以使消费者受益。通过保持稳定的价格，制造商可以在营销和产品开发上投入更多，从而带来更好的产品和服务。此外，RPM可以鼓励零售商提供更好的客户服务和支持，因为他们不再仅仅在价格上竞争。这可以增强消费者的整体购物体验，创造一个更可持续的零售环境。总之，转售价格维护是一个复杂的问题，需要从不同的角度进行仔细考虑。虽然它可以帮助制造商保护其品牌形象并确保零售商之间的公平竞争，但它也引发了关于消费者福利和市场动态的担忧。随着零售环境的不断发展，企业和政策制定者必须认真应对RPM带来的挑战。理解这一定价策略的细微差别可以导致更好的决策和对市场定价的更平衡的方法。