loss leader

简明释义

为招揽顾客而亏本出售的货物

英英释义

例句

1.The bookstore decided to sell bestsellers at a discount as loss leaders to draw in more customers.

这家书店决定将畅销书以折扣价出售，作为亏损领头商品来吸引更多顾客。

2.Many electronics retailers offer laptops as loss leaders during the back-to-school season.

许多电子零售商在返校季节提供笔记本电脑作为亏损领头商品。

3.By pricing their coffee at a low rate, the café aimed to use it as a loss leader to increase foot traffic.

通过将咖啡定价为低价，这家咖啡馆旨在将其作为亏损领头商品来增加客流量。

4.The grocery store used milk as a loss leader to attract customers, hoping they would buy other items as well.

这家杂货店用牛奶作为亏损领头商品来吸引顾客，希望他们也能购买其他商品。

5.Supermarkets often use snacks as loss leaders to encourage shoppers to fill their carts.

超市经常使用零食作为亏损领头商品来鼓励顾客购物。

作文

In the world of business, companies often employ various strategies to attract customers and increase their market share. One such strategy is known as a loss leader, which refers to a product or service sold at a price lower than its market cost to stimulate sales of more profitable goods or services. This tactic can be particularly effective in drawing in customers who may not have otherwise considered purchasing from a particular retailer. For instance, a grocery store might sell milk at a significantly reduced price, knowing that while they may incur a loss on that specific item, the influx of customers will lead to increased sales of other higher-margin products such as bread, eggs, and snacks.The concept of a loss leader is rooted in the idea of building customer loyalty and increasing overall sales volume. By offering certain items at a loss, businesses hope to create an environment where customers feel they are getting a great deal, leading them to purchase additional items that may not be discounted. This strategy plays on consumer psychology, as shoppers are often drawn to promotions and discounts, and once they are in the store, they are likely to buy more than just the discounted item.However, employing a loss leader strategy is not without its risks. If not executed carefully, it can lead to financial losses that outweigh the benefits of increased foot traffic. Additionally, competitors may respond by lowering their prices, leading to a price war that can erode profit margins across the board. Therefore, businesses must analyze their market position and ensure that they can sustain the temporary losses associated with this strategy.Moreover, the legality of using loss leader pricing varies by region. In some places, it may be viewed as anti-competitive behavior, especially if it threatens to drive competitors out of business. As a result, companies must navigate these regulations carefully to avoid legal repercussions.In conclusion, the loss leader strategy can be a powerful tool for businesses looking to attract new customers and increase sales. When implemented thoughtfully, it can lead to greater customer loyalty and higher overall profits. However, it requires careful planning, market understanding, and consideration of the competitive landscape to be successful. Businesses must weigh the potential benefits against the risks and ensure that they have a solid plan in place to support their pricing strategies. Ultimately, the key to successfully using a loss leader lies in balancing short-term losses with long-term gains, creating a win-win situation for both the retailer and the consumer.

在商业世界中，企业常常采用各种策略来吸引顾客并增加市场份额。其中一种策略被称为损失领头羊，指的是以低于市场成本的价格出售某种产品或服务，以刺激更有利可图的商品或服务的销售。这一策略在吸引那些本来可能不会考虑从特定零售商那里购买的顾客时尤其有效。例如，一家杂货店可能会以显著降低的价格出售牛奶，尽管他们在这一特定商品上可能会遭受损失，但顾客的涌入将导致其他高利润产品，如面包、鸡蛋和零食的销售增加。损失领头羊的概念根植于建立客户忠诚度和增加整体销售量的理念。通过以亏损的方式提供某些商品，企业希望创造一种顾客觉得自己得到了很好的交易的环境，从而促使他们购买其他未打折的商品。这一策略利用了消费者心理，因为购物者通常会被促销和折扣吸引，而一旦他们进入商店，他们很可能会购买的不止是折扣商品。然而，使用损失领头羊策略并非没有风险。如果执行不当，可能导致财务损失超过增加的客流量带来的好处。此外，竞争对手可能会响应，通过降低价格来进行价格竞争，这可能会侵蚀整个行业的利润率。因此，企业必须分析自己的市场地位，并确保能够承受与此策略相关的临时损失。此外，使用损失领头羊定价的合法性因地区而异。在某些地方，这可能被视为反竞争行为，尤其是如果它威胁到将竞争对手赶出市场。因此，企业必须仔细处理这些法规，以避免法律后果。总之，损失领头羊策略可以成为希望吸引新客户并增加销售的企业的一种强大工具。当经过深思熟虑地实施时，它可以导致更大的客户忠诚度和更高的整体利润。然而，它需要仔细的规划、市场理解以及对竞争环境的考虑才能成功。企业必须权衡潜在的好处与风险，并确保他们有一个稳固的计划来支持他们的定价策略。最终，成功使用损失领头羊的关键在于平衡短期损失与长期收益，为零售商和消费者创造双赢局面。