promotional allowance

简明释义

推广津贴

英英释义

例句

1.Our sales team was excited about the new promotional allowance for the upcoming trade show.

我们的销售团队对即将到来的贸易展的新促销津贴感到兴奋。

2.The promotional allowance helped the brand gain a competitive edge in the market.

这个促销津贴帮助品牌在市场中获得竞争优势。

3.Retailers can negotiate higher promotional allowances based on sales performance.

零售商可以根据销售业绩谈判更高的促销津贴。

4.Companies often use a promotional allowance to increase visibility during advertising campaigns.

公司通常使用促销津贴在广告活动中提高可见度。

5.The retailer offered a promotional allowance to encourage bulk purchases of the new product.

零售商提供了一个促销津贴以鼓励大宗购买新产品。

作文

In the competitive world of business, companies are always looking for ways to attract customers and increase sales. One effective strategy that has gained popularity is the use of a promotional allowance. A promotional allowance is a financial incentive provided by manufacturers to retailers or distributors to promote their products. This allowance can take various forms, such as discounts, rebates, or special pricing, and is often tied to specific marketing campaigns or sales targets.The purpose of a promotional allowance is to encourage retailers to stock and promote certain products over others. For example, if a manufacturer wants to boost the sales of a new beverage, they might offer a promotional allowance to grocery stores that agree to feature the drink prominently in their displays or run advertisements in their circulars. This not only helps the manufacturer increase visibility but also allows retailers to benefit from reduced costs or increased margins on the promoted product.Retailers often rely on promotional allowances as a significant part of their marketing budgets. By taking advantage of these allowances, they can offer better prices to consumers, which can lead to higher foot traffic and increased sales volume. For instance, a clothing store may receive a promotional allowance from a popular brand during the holiday season, enabling them to offer discounts that attract more shoppers looking for deals.However, managing promotional allowances requires careful planning and execution. Retailers must ensure that they meet the conditions set by the manufacturer to qualify for the allowance. This could involve maintaining certain inventory levels, achieving specific sales targets, or adhering to particular advertising guidelines. Failure to comply with these requirements can result in losing the allowance, which could significantly impact the retailer's profitability.Moreover, while promotional allowances can drive short-term sales, they can also create challenges in the long run. If retailers become too reliant on these allowances, it may lead to price wars that erode profit margins across the industry. Additionally, consumers may begin to expect discounts and promotions regularly, which can make it difficult for retailers to sell products at full price.To mitigate these risks, businesses should adopt a balanced approach to using promotional allowances. They should integrate these incentives into broader marketing strategies that focus on building brand loyalty and enhancing customer experiences. For instance, instead of solely relying on discounts, retailers can use promotional allowances to fund events, contests, or loyalty programs that engage customers and encourage repeat purchases.In conclusion, a promotional allowance is a valuable tool for both manufacturers and retailers in the quest to increase sales and market share. When used effectively, it can create win-win situations where consumers benefit from lower prices, retailers enjoy improved sales, and manufacturers see their products gain traction in the marketplace. However, to sustain these benefits, businesses must navigate the complexities associated with promotional allowances carefully, ensuring that they enhance rather than undermine their overall marketing efforts.

在竞争激烈的商业世界中，公司总是在寻找吸引客户和增加销售的方法。一种有效的策略是使用促销津贴。促销津贴是制造商提供给零售商或分销商的一种财务激励，用于推广他们的产品。这种津贴可以采取多种形式，例如折扣、回扣或特价，通常与特定的营销活动或销售目标相关联。促销津贴的目的是鼓励零售商优先存货和推广某些产品。例如，如果制造商希望提高新饮料的销售，他们可能会向杂货店提供促销津贴，以便这些商店同意在展示中突出显示该饮料或在其宣传册中投放广告。这不仅有助于制造商增加可见度，还使零售商能够从降低的成本或增加的利润中受益。零售商通常依赖于促销津贴作为其营销预算的重要部分。通过利用这些津贴，他们可以为消费者提供更好的价格，从而吸引更多顾客进店，提高销售量。例如，一家服装店在假日季节可能会收到来自知名品牌的促销津贴，使他们能够提供折扣，吸引更多寻找优惠的购物者。然而，管理促销津贴需要谨慎的规划和执行。零售商必须确保满足制造商设定的条件，以符合津贴资格。这可能涉及维持特定的库存水平、达到特定的销售目标或遵循特定的广告指南。不遵守这些要求可能导致失去津贴，这可能对零售商的盈利能力产生重大影响。此外，虽然促销津贴可以推动短期销售，但它们也可能在长期内带来挑战。如果零售商过于依赖这些津贴，可能导致价格战，从而侵蚀整个行业的利润率。此外，消费者可能会开始期待定期的折扣和促销，这可能使零售商难以以全价销售产品。为了减轻这些风险，企业应采取平衡的方式使用促销津贴。他们应将这些激励措施整合到更广泛的营销策略中，专注于建立品牌忠诚度和增强客户体验。例如，零售商可以利用促销津贴资助活动、竞赛或忠诚计划，以吸引客户并鼓励重复购买，而不仅仅依赖折扣。总之，促销津贴是制造商和零售商在增加销售和市场份额方面的宝贵工具。当有效使用时，它可以创造双赢的局面，让消费者享受更低的价格，零售商享受更高的销售额，制造商看到他们的产品在市场上获得关注。然而，为了维持这些好处，企业必须仔细处理与促销津贴