suggestive selling

简明释义

提示销售法

英英释义

例句

1.During the presentation, the salesperson used suggestive selling techniques to upsell the premium version of the software.

在演示中，销售人员使用引导性销售技巧来推销软件的高级版本。

2.At the coffee shop, the barista engaged in suggestive selling by suggesting a pastry that pairs well with the coffee.

在咖啡店，咖啡师通过建议一款与咖啡搭配的糕点，进行了引导性销售。

3.By using suggestive selling, the hotel concierge was able to enhance guests' experiences with local tour recommendations.

通过使用引导性销售，酒店礼宾部能够通过推荐当地旅游活动来提升客人的体验。

4.The retail staff employed suggestive selling when they recommended accessories that matched the clothing items customers were buying.

零售员工在顾客购买衣物时，推荐与之搭配的配件，运用了引导性销售。

5.The waiter practiced suggestive selling by recommending the chef's special dish to the customers.

服务员通过向顾客推荐主厨的特色菜，实践了引导性销售。

作文

In today's competitive market, businesses are constantly looking for ways to increase their sales and enhance customer satisfaction. One effective strategy that has gained popularity is suggestive selling. This technique involves recommending additional products or services to customers based on their current purchases or preferences. By doing so, businesses can not only boost their revenue but also improve the overall shopping experience for their clients.The concept of suggestive selling is rooted in understanding customer behavior and psychology. When customers are presented with relevant suggestions, they are more likely to consider purchasing these additional items. For example, if a customer is buying a smartphone, a salesperson might suggest a protective case or screen protector. This not only increases the sale for the store but also provides the customer with products that enhance their new purchase.Moreover, suggestive selling can be implemented in various forms, including face-to-face interactions, online shopping platforms, and even through marketing emails. In physical stores, sales associates can engage with customers directly, asking questions about their needs and preferences to tailor their suggestions accordingly. On e-commerce websites, algorithms analyze past purchases and browsing history to recommend products that complement what the customer is currently viewing. This personalized approach can significantly improve conversion rates.However, it is essential for businesses to strike a balance when employing suggestive selling. Overwhelming customers with too many recommendations can lead to confusion and frustration. Instead, businesses should focus on providing a few well-chosen options that genuinely add value to the customer's experience. Training staff to understand the nuances of customer interaction and how to make appropriate suggestions is crucial for success in this area.Another critical aspect of suggestive selling is the timing of the suggestions. Timing can greatly influence a customer's willingness to consider additional purchases. For instance, suggesting complementary items at the checkout stage can be highly effective, as customers are already in a buying mindset. Additionally, following up with customers after their purchase through emails that suggest related products can encourage repeat business and foster customer loyalty.Furthermore, suggestive selling is not limited to retail environments. Service industries, such as restaurants and hotels, also benefit from this technique. Waitstaff can suggest appetizers or desserts that pair well with a customer's meal, while hotel staff might recommend local attractions or services that enhance a guest's stay. These suggestions not only improve the customer’s experience but also contribute to higher sales for the business.In conclusion, suggestive selling is a powerful tool that can drive sales and improve customer satisfaction when executed thoughtfully. By understanding customer needs, providing relevant suggestions, and ensuring the right timing, businesses can create a win-win scenario for both themselves and their customers. As competition continues to grow, mastering the art of suggestive selling will be essential for businesses looking to thrive in the marketplace.

在当今竞争激烈的市场中，企业不断寻找提高销售和增强客户满意度的方法。一种有效的策略是建议性销售。这种技术涉及根据客户当前的购买或偏好向他们推荐其他产品或服务。通过这样做，企业不仅可以增加收入，还可以改善客户的整体购物体验。建议性销售的概念根植于对客户行为和心理的理解。当客户被提供相关建议时，他们更有可能考虑购买这些附加商品。例如，如果客户正在购买智能手机，销售人员可能会建议一个保护壳或屏幕保护器。这不仅增加了商店的销售额，还为客户提供了增强其新购买产品的商品。此外，建议性销售可以以各种形式实施，包括面对面的互动、在线购物平台，甚至通过营销电子邮件。在实体店中，销售助理可以直接与客户互动，询问他们的需求和偏好，以便相应地调整建议。在电子商务网站上，算法分析过去的购买和浏览历史，以推荐与客户当前查看的产品互补的商品。这种个性化的方法可以显著提高转化率。然而，企业在采用建议性销售时必须保持平衡。用过多的推荐淹没客户可能会导致混淆和沮丧。相反，企业应专注于提供几种真正能为客户体验增值的精心挑选的选项。培训员工以理解客户互动的细微差别以及如何提出适当的建议对于这一领域的成功至关重要。建议性销售的另一个关键方面是建议的时机。时机可以极大地影响客户考虑额外购买的意愿。例如，在结账阶段建议互补商品可能非常有效，因为客户已经处于购买心态。此外，通过电子邮件在客户购买后跟进，建议相关产品可以鼓励重复业务并促进客户忠诚度。此外，建议性销售并不限于零售环境。服务行业，例如餐厅和酒店，也受益于这一技术。服务员可以建议与客户的餐点搭配的开胃菜或甜点，而酒店员工可能会推荐本地景点或服务，以增强客人的入住体验。这些建议不仅改善了客户的体验，还为企业带来了更高的销售额。总之，建议性销售是一种强大的工具，当执行得当时，可以推动销售并提高客户满意度。通过了解客户需求、提供相关建议和确保合适的时机，企业可以为自己和客户创造双赢的局面。随着竞争的不断加剧，掌握建议性销售的艺术将对希望在市场上蓬勃发展的企业至关重要。