marketing mix

简明释义

市场经营组合

英英释义

例句

1.They focused on the four Ps of the marketing mix: product, price, place, and promotion.

他们专注于营销组合的四个P：产品、价格、地点和促销。

2.A strong marketing mix can help differentiate a brand in a crowded market.

强大的营销组合可以帮助品牌在竞争激烈的市场中脱颖而出。

3.Understanding the marketing mix is crucial for developing a successful business strategy.

理解营销组合对于制定成功的商业战略至关重要。

4.The success of their campaign was largely due to an effective marketing mix.

他们的活动成功在很大程度上归功于有效的营销组合。

5.The company adjusted its marketing mix to better target younger consumers.

该公司调整了其营销组合以更好地针对年轻消费者。

作文

The concept of marketing mix is fundamental to understanding how businesses create value and attract customers. The marketing mix refers to the combination of various elements that a company uses to promote its products or services effectively. Traditionally, these elements are categorized into four main components known as the '4 Ps': Product, Price, Place, and Promotion. Each of these components plays a crucial role in shaping the consumer's experience and perception of a brand.Firstly, the Product aspect of the marketing mix involves the goods or services that a business offers to meet the needs and wants of consumers. This includes not only the physical attributes of the product but also its design, features, quality, and packaging. A well-defined product strategy ensures that the offerings resonate with the target audience, leading to increased customer satisfaction and loyalty.Next is Price, which refers to the amount of money customers must pay to purchase the product. Pricing strategies can vary widely, from premium pricing for luxury items to competitive pricing aimed at gaining market share. The price must reflect the perceived value of the product while also considering the costs involved in production and distribution. An effective pricing strategy can significantly influence consumer behavior and sales volume.The third component, Place, pertains to the distribution channels through which the product reaches the consumer. This could involve physical stores, online platforms, or a combination of both. The goal is to make the product available to the target audience in the most convenient way possible. A well-structured distribution strategy can enhance accessibility, thereby driving sales and improving customer satisfaction.Finally, Promotion encompasses all the activities a company undertakes to communicate with its target market about its products. This includes advertising, public relations, social media marketing, and sales promotions. An effective promotional strategy raises awareness, generates interest, and ultimately leads to conversions. It is essential for businesses to craft messages that resonate with their audience and convey the unique selling propositions of their offerings.In recent years, the marketing mix has evolved to include additional elements, often referred to as the '7 Ps', which incorporate People, Process, and Physical evidence. These elements recognize the importance of customer interaction and service delivery in the overall marketing strategy. For instance, the People element focuses on the employees and sales personnel who interact with customers, while Process refers to the systems and procedures that deliver the product or service. Physical evidence involves the tangible aspects that support the service experience, such as the environment in which the service is delivered.Understanding the marketing mix is crucial for businesses aiming to develop effective marketing strategies. By carefully analyzing and integrating each component, companies can create a comprehensive approach that aligns with their business objectives and meets the needs of their customers. In a competitive marketplace, a well-executed marketing mix can be the difference between success and failure, making it an indispensable tool for marketers around the world.

‘营销组合’这一概念对于理解企业如何创造价值和吸引客户至关重要。‘营销组合’是指公司用来有效推广其产品或服务的各种要素的组合。传统上，这些要素被分为四个主要组成部分，称为‘4P’：产品、价格、地点和促销。这些组成部分在塑造消费者对品牌的体验和认知方面发挥着至关重要的作用。首先，‘营销组合’中的产品方面涉及企业为满足消费者的需求和愿望而提供的商品或服务。这不仅包括产品的物理属性，还有其设计、特征、质量和包装。明确的产品策略确保产品能够与目标受众产生共鸣，从而提高客户满意度和忠诚度。接下来是价格，它指的是客户购买产品所需支付的金额。定价策略可以有很大差异，从奢侈品的高端定价到旨在获取市场份额的竞争性定价。价格必须反映产品的感知价值，同时考虑生产和分销的成本。有效的定价策略可以显著影响消费者行为和销售量。第三个组成部分是地点，它涉及产品到达消费者的分销渠道。这可能包括实体店、在线平台或两者的结合。目标是以最方便的方式使产品可供目标受众使用。良好的分销策略可以增强可及性，从而推动销售并改善客户满意度。最后，促销包括公司为与目标市场沟通其产品而进行的所有活动。这包括广告、公共关系、社交媒体营销和销售促销。有效的促销策略可以提高知名度，产生兴趣，并最终导致转化。企业必须制定与其受众产生共鸣的信息，并传达其产品的独特卖点。近年来，‘营销组合’已发展为包括额外的要素，通常称为‘7P’，其中包含人员、过程和实物证据。这些要素认识到客户互动和服务交付在整体营销策略中的重要性。例如，人员元素关注与客户互动的员工和销售人员，而过程则指交付产品或服务的系统和程序。实物证据涉及支持服务体验的有形方面，例如提供服务的环境。理解‘营销组合’对于希望制定有效营销策略的企业至关重要。通过仔细分析和整合每个组成部分，公司可以创建一个与其商业目标相一致并满足客户需求的全面方法。在竞争激烈的市场中，执行良好的‘营销组合’可能是成功与失败之间的差异，使其成为全球营销人员不可或缺的工具。