merchandising turnover

简明释义

商品回转率

英英释义

例句

1.Analyzing merchandising turnover helps us understand customer buying patterns.

分析商品周转率有助于我们理解客户的购买模式。

2.The manager set a goal to increase merchandising turnover by 15% this quarter.

经理设定了目标，在本季度将商品周转率提高15%。

3.High merchandising turnover indicates efficient inventory management.

高商品周转率表明库存管理高效。

4.To improve merchandising turnover, the retailer introduced a new loyalty program.

为了提高商品周转率，零售商推出了一项新的忠诚度计划。

5.The store's merchandising turnover is significantly higher during the holiday season.

这家商店的商品周转率在假期期间显著提高。

作文

In today's competitive retail environment, understanding key performance indicators is essential for businesses to thrive. One such indicator is merchandising turnover, which refers to the rate at which a retailer sells and replaces its inventory over a specific period. This metric is crucial for assessing the efficiency of inventory management and sales strategies. A high merchandising turnover indicates that a company is effectively selling its products and minimizing excess stock, while a low turnover suggests potential issues with product demand or pricing strategies.To calculate merchandising turnover, retailers typically use the formula: Merchandising Turnover = Cost of Goods Sold (COGS) / Average InventoryThis formula allows businesses to measure how many times their inventory is sold and replaced within a given timeframe, usually annually. For example, if a retailer has a COGS of $500,000 and an average inventory of $100,000, the merchandising turnover would be 5. This means the retailer sold and replaced its inventory five times during the year.Understanding merchandising turnover can provide valuable insights into a company's operational efficiency. Retailers with high turnover rates often have a better cash flow, as they are able to reinvest profits into new inventory more quickly. Additionally, high turnover can lead to reduced holding costs, which include expenses associated with storing unsold goods.On the other hand, a low merchandising turnover can signal several problems. It may indicate that products are not selling well, possibly due to poor marketing, unappealing pricing, or inadequate customer engagement. Retailers facing low turnover must analyze their inventory and sales data to identify stagnant products and adjust their strategies accordingly.Moreover, seasonal trends can significantly impact merchandising turnover. For instance, retailers in the fashion industry may experience higher turnover rates during peak seasons, such as holidays or back-to-school periods, when consumer demand surges. Conversely, during off-peak times, turnover may decline as inventory accumulates. Therefore, it is important for retailers to plan their inventory levels according to anticipated demand fluctuations.Effective merchandising strategies can enhance merchandising turnover. Retailers may employ various tactics, such as promotions, discounts, and bundling products, to stimulate sales. Additionally, utilizing data analytics can help retailers understand customer preferences and optimize their inventory accordingly. By analyzing sales trends and customer behavior, businesses can make informed decisions about which products to stock and when to introduce new items.In conclusion, merchandising turnover is a vital metric that reflects a retailer's ability to sell and replenish inventory efficiently. By closely monitoring this indicator, businesses can gain insights into their operational performance and make necessary adjustments to improve sales and profitability. Ultimately, a strong understanding of merchandising turnover can empower retailers to navigate the complexities of the retail landscape and achieve long-term success.

在当今竞争激烈的零售环境中，理解关键绩效指标对于企业的生存至关重要。其中一个指标是商品周转率，它指的是零售商在特定时期内销售和更换库存的速度。这个指标对于评估库存管理和销售策略的效率至关重要。高商品周转率表明公司能够有效地销售其产品并减少过剩库存，而低周转率则可能表明产品需求或定价策略存在潜在问题。计算商品周转率通常使用公式：商品周转率 = 销售成本（COGS）/ 平均库存这个公式允许企业衡量其库存在给定时间框架内被销售和更换的次数，通常是按年计算。例如，如果一个零售商的销售成本为500,000美元，平均库存为100,000美元，那么商品周转率将为5。这意味着该零售商在一年内销售并更换了五次库存。理解商品周转率可以为公司的运营效率提供有价值的见解。拥有高周转率的零售商通常现金流状况更好，因为他们能够更快地将利润再投资于新库存。此外，高周转率还可以降低持有成本，这包括与储存未售出商品相关的费用。另一方面，低商品周转率可能会发出多个问题的信号。它可能表明产品销售不佳，可能是由于营销不力、定价不具吸引力或客户参与度不足。面临低周转率的零售商必须分析其库存和销售数据，以识别滞销商品并相应调整其策略。此外，季节性趋势对商品周转率的影响也很大。例如，时尚行业的零售商在高峰季节（如假期或返校季）可能会经历更高的周转率，因为消费者需求激增。相反，在淡季，周转率可能会下降，因为库存会积累。因此，零售商需要根据预期的需求波动来规划其库存水平。有效的商品策略可以增强商品周转率。零售商可以采用各种战术，如促销、折扣和捆绑销售，来刺激销售。此外，利用数据分析可以帮助零售商了解客户偏好并相应优化其库存。通过分析销售趋势和客户行为，企业可以做出关于哪些产品应当备货以及何时推出新产品的明智决策。总之，商品周转率是一个重要的指标，反映了零售商销售和补充库存的能力。通过密切监控这一指标，企业可以获得运营表现的见解，并进行必要的调整以改善销售和盈利能力。最终，对商品周转率的深入理解可以使零售商能够驾驭零售环境的复杂性，实现长期成功。