trade name

简明释义

商品的业内名称

英英释义

A trade name is a name used by a business to identify itself and its products or services, which may be different from its legal name.

商号是企业用来识别自身及其产品或服务的名称,这个名称可能与其法定名称不同。

例句

1.Before launching, they researched if the trade name 商标名称 was already in use.

在推出之前,他们研究了该trade name 商标名称 是否已经被使用。

2.The company decided to register its new product under the trade name 商标名称 'EcoClean'.

公司决定将其新产品以trade name 商标名称 'EcoClean' 注册。

3.Using a catchy trade name 商标名称 can help attract customers.

使用一个吸引人的trade name 商标名称 可以帮助吸引顾客。

4.She trademarked her trade name 商标名称 to protect her brand.

她注册了自己的trade name 商标名称 以保护她的品牌。

5.The trade name 商标名称 must be unique to avoid legal issues.

trade name 商标名称 必须是独特的,以避免法律问题。

作文

In the world of business, a company's identity is crucial for its success. One of the key components of this identity is its trade name, which is often referred to as a brand name. A trade name is the name under which a company operates and markets its products or services. It is more than just a label; it represents the company's reputation, values, and the quality of its offerings. Understanding the significance of a trade name can help both businesses and consumers navigate the marketplace effectively.A well-chosen trade name can set a company apart from its competitors. For instance, when we think of technology, names like Apple or Microsoft come to mind. These trade names are synonymous with innovation and quality. They evoke certain feelings and expectations in consumers, which is why companies invest heavily in creating a strong brand identity. The trade name becomes a promise to the customer about what they can expect from the product or service.Moreover, a trade name plays a vital role in marketing strategies. Businesses use their trade names in advertising campaigns to build recognition and loyalty among consumers. A memorable trade name can lead to increased sales, as customers are more likely to choose products from brands they recognize and trust. Additionally, a unique trade name can help a company avoid legal issues related to trademark infringement, ensuring that they have exclusive rights to use that name in their industry.For consumers, understanding trade names is essential for making informed purchasing decisions. When consumers recognize a trade name, they often associate it with certain qualities, whether positive or negative. This association can influence their buying behavior significantly. For example, if a consumer has had a positive experience with a product from a particular trade name, they are likely to return to that brand in the future. Conversely, a negative experience can deter them from purchasing products from that trade name again.Additionally, the rise of social media and online reviews has made trade names even more critical in today's market. Consumers often turn to platforms like Twitter, Instagram, or Yelp to share their experiences with specific trade names. A single viral post can make or break a company's reputation overnight. Therefore, businesses must manage their trade names carefully, ensuring that they maintain a positive image and respond promptly to any customer feedback.In conclusion, a trade name is not just a name; it is a powerful tool that shapes a company's identity and influences consumer behavior. Both businesses and consumers should recognize the importance of trade names in the marketplace. For businesses, investing in a strong trade name can lead to long-term success and customer loyalty. For consumers, being aware of trade names can enhance their shopping experiences and help them make better choices. Ultimately, the relationship between trade names and consumer perceptions is a fundamental aspect of modern commerce that continues to evolve.

在商业世界中,一个公司的身份对于其成功至关重要。这个身份的关键组成部分之一就是它的商标名称,通常被称为品牌名称。商标名称是公司运营和营销其产品或服务时使用的名称。它不仅仅是一个标签;它代表了公司的声誉、价值观以及其产品或服务的质量。理解商标名称的重要性可以帮助企业和消费者有效地在市场中导航。一个精心选择的商标名称可以使公司在竞争对手中脱颖而出。例如,当我们想到科技时,苹果或微软这样的名称会浮现在脑海中。这些商标名称与创新和质量同义。它们在消费者心中唤起某种感觉和期望,这就是为什么公司在创建强大的品牌形象上投入巨资。商标名称成为了对客户的承诺,告诉他们可以期待什么样的产品或服务。此外,商标名称在营销策略中也发挥着至关重要的作用。企业在广告活动中使用其商标名称来建立消费者的认知度和忠诚度。一个令人难忘的商标名称可以带来销售的增加,因为消费者更有可能选择他们熟悉和信任的品牌的产品。此外,一个独特的商标名称可以帮助公司避免与商标侵权相关的法律问题,确保他们在行业内拥有独占使用该名称的权利。对于消费者来说,理解商标名称对于做出明智的购买决策至关重要。当消费者认识到一个商标名称时,他们通常会将其与某些品质联系起来,无论是积极的还是消极的。这种关联会显著影响他们的购买行为。例如,如果消费者在某个特定的商标名称的产品上有过积极的体验,他们很可能会在未来再次选择该品牌。相反,消极的体验可能会让他们不再购买该商标名称的产品。此外,社交媒体和在线评论的兴起使得今天市场上商标名称变得更加重要。消费者常常转向Twitter、Instagram或Yelp等平台分享他们与特定商标名称的体验。一条病毒式传播的帖子可以在一夜之间改变一家公司的声誉。因此,企业必须仔细管理其商标名称,确保他们保持积极的形象并及时回应任何客户反馈。总之,商标名称不仅仅是一个名字;它是塑造公司身份和影响消费者行为的强大工具。企业和消费者都应该认识到商标名称在市场中的重要性。对于企业来说,投资于强大的商标名称可以带来长期的成功和客户忠诚度。对于消费者来说,了解商标名称可以增强他们的购物体验,帮助他们做出更好的选择。最终,商标名称与消费者认知之间的关系是现代商业的一个基本方面,并且这一关系仍在不断发展。